Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo)

What if your brand could sell a million orders before shipping a single product?

Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formula helped Ozlo launch with massive traction. From his early work at Purple Mattress to Groove Life’s rise, Bryant breaks down what it takes to turn pre-orders into a brand-building machine.

Sponsors:

• Swym – Wishlists, Back in Stock alerts, & more
• Cleverific – Smart order editing for Shopify
• Zipify – Build high-converting sales funnels

Links & Resources:

• Bryant Garvin on LinkedIn
• Ozlo Sleep
• Purple Mattress
• Groove Life

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