Sit down with the insightful Mat De Sousa, a trailblazing Shopify app developer whose creations, Wide Bundle and Wide Review, have generated enviable annual recurring revenues. His story is a testament to the entrepreneurial spirit that flourishes within the Shopify community and serves as inspiration for anyone looking to innovate in this space.

Listen in as we explore the art of transforming a simple idea into a thriving Shopify app. By honing in on customer pain points, asking the right questions, and targeting niche markets, we unravel how app developers can create solutions that resonate with users, save time, and conserve resources, all while paving the way for a successful product launch.

• Apps by Mat De Sousa
• Mat's Twitter
• Mat's LinkedIn
• Mat's Newsletter
• Mat's YouTube
• The Wide Company

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• Cleverific

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Mary Bemis, the founder of Reprise Activewear, shares her experience using Shopify’s Magic Media Editor and its AI features.

Guest Background: Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despite bootstrapping her business, Mary has grown Reprise into a notable brand in the sustainable fashion industry. She leverages her hands-on approach to handle everything from website building to product fulfillment, making her an exemplary figure for aspiring entrepreneurs.

Episode Highlights:

1. Introduction to Shopify's Magic Media Editor and its AI features.
2. How Reprise Activewear transitioned from Kickstarter to Shopify.
3. The impact of the Magic Media Editor on Mary's workflow.
4. Tips and tricks for using the AI tools effectively.
5. The benefits of Shopify's support and educational resources.
6. How the Magic Media Editor saves time and money.
7. Creative uses of AI for ecommerce marketing.

Guest Background:
Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despite bootstrapping her business, Mary has grown Reprise into a notable brand in the sustainable fashion industry. She leverages her hands-on approach to handle everything from website building to product fulfillment, making her an exemplary figure for aspiring entrepreneurs.

Links:

• repriseactivewear.com
• Shopify Magic

Also available on YouTube: https://youtu.be/mi3iKmZBxRE

We’ve got all the highlights from the Shopify Editions.dev conference in Toronto. With exclusive insights from Harley Finkelstein, Shopify's president, we unpack the exciting upcoming updates designed to keep the Shopify intuitive admin interface effortless for all merchants, big and small.

• editions.dev
• Shopify Editions | Summer '24

• Zipify
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"Faire really helps us connect and buy wholesale merchandise, and it's cheaper than trade shows."

Discover how 'FAIRE really helps us connect and buy wholesale merchandise,' as Emily Grey of Flourish Market explains the transformative effects of integrating Faire with Shopify, a B2B platform for retailers to buy products for their shops.

Emily offers key insights into pricing strategies and tackles common wholesale challenges. Learn how leveraging Faire can transform your retail business. Tune in for actionable advice on optimizing your e-commerce setup through Faire and Shopify.

• Faire
• Shopify Help Docs: Faire wholesale marketplace
• Wholesaling to Boutiques: The Podcast
• Flourish Market
• emilygreyco.com

• Zipify
• Cleverific

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Get the inside scoop on how to revolutionize your affiliate content game. It's not just about what you say, but how you say it. Dive into the strategies that are setting today's affiliate marketers apart from the pack.

Forget what you thought you knew about affiliate marketing; it's not just bloggers and review sites anymore. We're talking influencers, social media creators, and yes, even your own customers turning into affiliate powerhouses.

Noah breaks down the nuts and bolts of setting up a modern affiliate program. We dive into the mechanics and the mindset needed to turn your customers into your biggest advocates. Think about it: customers who love your brand can now champion it, and get a piece of the pie too. And if you're wondering how TikTok fits into this puzzle, we've got you covered. Noah shares insights on leveraging this platform to manufacture virality through short-form content, a strategy that's as intriguing as it is effective.

But wait, there's more. We tackle the nuances of tracking sales, using landing pages effectively, and why engagement with smaller influencers might just be your golden ticket.

Tune in to unravel the secrets of modern affiliate marketing and discover how you can turn your e-commerce store into a magnet for both customers and affiliates.

• Social Snowball
• apps.shopify.com/social-snowball
• Influencer Marketing Guide
• TikTok Creator Guide

• Zipify
• Cleverific

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Also available with video on Youtube: https://youtu.be/-qxIqPtAYhE

Join us as we explore the journey of Kelly Oriard and Kaylee Christensen, founders of Slumberkins, an emotional wellness brand dedicated to fostering children's self-esteem and mindfulness.

• Learn how these educators-turned-entrepreneurs brought Bigfoot and Sloth to life and navigated high-stakes environments like Shark Tank and the Silicon Valley Bank crash.
• Discover how their focus on transparency, authenticity, and community support transformed challenges into opportunities, leading to a TV show with the Jim Henson Company.
• Tune in to hear their practical strategies for building a resilient brand in the children's market and how they balance creativity and business.

Subscribe now for insightful stories and actionable advice.

• slumberkins.com
• Slumberkins on AppleTV
• The Toys That Made Us

• Zipify
• Cleverific

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Join us with SEO expert Jason Berkowitz as we dissect e-commerce SEO. We're cutting through the noise of AI content and zeroing in on standout strategies. It's all about making your site visible online, illustrated by a case study on an outdoor sports gear brand. We're not just talking SEO basics; we're giving you actionable strategies for Shopify stores to turn browsers into buyers. We go beyond headings, exploring how articles can drive traffic to products. Plus, we're unpacking the real deal with SEO tools and Shopify's role in e-commerce. Tune in for insights that could transform your digital strategy.

Episode Highlights:

1. Jason’s Journey in SEO - From a self-proclaimed SEO weirdo to the founder of Break the Web.
2. Evolution of SEO - How SEO strategies have changed from 2009 to today.
3. Impact of AI on SEO - Navigating the challenges and opportunities AI presents to search engine optimization.
4. Common SEO Frustrations - Addressing the common annoyances and misconceptions in SEO.
5. Effective Keyword Research - Tools and techniques for finding the right keywords.
6. On-Page vs. Off-Page SEO - Understanding the balance and importance of both.
7. Link Building Strategies - Practical tips for earning quality backlinks.

Guest Background:

Jason Berkowitz has been a prominent figure in the SEO industry since 2009. As the founder and SEO Director of Break the Web, he has helped numerous DTC brands enhance their online presence. Known for his transparent and results-driven approach, Jason has been a trusted advisor to in-house marketing teams, helping them navigate the complexities of SEO. Outside of his professional achievements, Jason is passionate about demystifying SEO and making it accessible to all.

• Website
• LinkedIn
• Twitter

--

Additional Resources:

• Tools Mentioned:
  • Break The Web SEO Agency
  • Screaming Frog
  • Ahrefs
  • SEMrush
  • SiteBulb
  • Moz
  • Statista
  • Google Trends
  • SEO Manager
  • Wiki: The Semantic Web
  • Rich Results Test
  • Show your products for free on Google
  • Set up the Google & YouTube channel

Sponsors:

• Zipify
• Cleverific

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What's Kurt up to?

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Tune in to learn the secrets of successful SEO from one of the industry's leading experts!

"It's just a hell of a lot easier to optimize a business than to start something from scratch."

Also available on YouTube: https://youtu.be/tbVh1J1sOEQ​​

Drew Sanocki has a knack for transforming struggling businesses into profitable ventures. In this episode of The Unofficial Shopify Podcast, host Kurt Elster taps into Drew's extensive experience to uncover the strategies that have driven his success. With over two decades in e-commerce, Drew shares why he often opts to buy businesses rather than starting from scratch. He reveals how this approach allows him to leverage existing assets and customer bases for quick wins and sustainable growth. Drew also gives listeners a peek into the key tactics that have helped him revive and profit from these acquisitions. If you’re looking to shake up your marketing strategy or simply want a fresh perspective on growth, this conversation is for you.

• nerdmarketing.com
• postpilot.com
• Drew Sanocki

• Zipify
• Finale Inventory
• Growth Collective

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Also available on YouTube: https://youtu.be/DFUi5Cq8Yuo

We're slicing deep into the world of e-commerce with Isaac Medeiros, the man behind MiniKatana and Kanpai Foods. After using TikTok to sell out of his swords, he's become bearish on the platform and gone all in on YouTube Shorts. Isaac's ingenious marketing on YouTube Shorts has racked up a billion views and millions of subscribers. More recently, Isaac has built a manufacturing facility in LA and begun producing his own line of candy called Kanpai Foods. It's a tale of adaptability, understanding market dynamics, and seizing opportunities that others might miss. Get ready to unwrap layers of insights, from viral content creation to the real pains of launching a consumer goods brand.

• minikatana.com
• Kanpai Foods
• @theisaacmed

• Free 30-day trial of Zipify OCU
• Finale Inventory
• Growth Collective

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Detroit's Mia Ray took her passion for fashion from a blog to a $50M Glam-aholic empire

Watch: https://youtu.be/OqGQTRpjuJQ

From her roots in Detroit, Mia dishes on turning a passion for fashion into a flourishing lifestyle empire, all while keeping it real and relatable.

We dive into the highs and lows of building a brand, the game-changing role of social media, and how staying true to yourself can be your biggest asset in business.

Expect unfiltered insights and raw stories from the frontline of building a business against all odds.

• Glam-Aholic Lifestyle
• IG: @miaray

• Free 30-day trial of Zipify OCU
• Finale Inventory
• Growth Collective

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