"It's really about helping merchants become more informed, helping them make more bold decisions."

Aaron Glazer, Product Lead at Shopify, reveals two features from Winter '26 Edition that change how merchants test and optimize their stores. Rollouts brings native split testing directly into the admin. SimGym deploys AI agents trained on billions of purchases to find what's broken before real customers do.

SPONSORS

Swym - Wishlists, Back in Stock alerts, & more
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LINKS

• Rollouts: Access via Markets tab in Shopify admin
• SimGym App: Search "SimGym" in Shopify App Store

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.