When the world turned upside down, Jake Mellman and Stephanie Moyal found resilience in an unexpected place: the humble mushroom. Their spirited discussion with us captures the essence of their company, Troop, which crafts delightful functional mushroom gummies. Through their narrative, we learn how the global shift in health consciousness and Jake's personal aftermath of a ski accident converged with Stephanie's entrepreneurial spirit, leading to the birth of a brand that's not just about supplements but about seizing opportunity in the face of adversity.

Timestamps

(00:00) The Rise of Mushroom Supplements

(06:43) From Mushroom Enthusiasts to Business Owners

(17:22) Sourcing and Extracting Quality Mushrooms

(30:21) Strategies for Shopify Store Success

(45:20) Mastering Social Media Marketing and Troop

• Troop - Use code UNOFFICIAL20
• ReBuy
• Live Recover
• Russell Bronson's DotCom Secrets

• Free 30-day trial of Zipify OCU
• Intelligems

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We take on the challenge of revamping a trucker hat Shopify store from the ground up. Our team member and e-commerce maven, Jessie Goodell, brings her real-world experience managing her ecom brand for outdoor trucker hats to the table. Listen in as we dissect the transition from Amazon to Shopify, and discuss website improvements in a quest for online store over marketplace sales. Stay tuned as we gear up for future episodes where we'll measure the success of our efforts and strategize on lifecycle email marketing and beyond, all while appreciating Jesse's invaluable contributions to this e-commerce adventure.

(03:43 - 05:03) Rebranding Challenges on Amazon
(07:22 - 08:12) Amazon Listing Struggles and Promotions
(16:10 - 17:13) Product Variants and Shopify Integration
(22:35 - 24:23) Website Homepage Re-Design Suggestions
(33:00 - 34:03) Improving Product Listing User Experience
(38:54 - 39:56) Maximizing Product Listing Content
(42:35 - 43:51) Product Origins and Manufacturing Changes
(45:33 - 46:18) Professional Photo Shoot for Content Creation

• 44noutdoor.com
• 44N on Amazon
• Refresh theme by Shopify
• The UpFlip Podcast

• Free 30-day trial of Zipify OCU
• Intelligems

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A Shopify theme is not just about making your store look good... it's the backbone of your customer's shopping experience. There is a lot of functionality baked into it, and as a result, your bottom line may also be tied to which theme you pick.

Marcus Seoighe of Clean Canvas, and ex-Senior Theme Partners Manager at Shopify, joins us to unpack how the right theme can elevate customer experience & drive your bottom line.

In this episode, we delve into the evolution of Shopify themes & how staying fresh is crucial for your digital storefront. It's a deep dive into what makes themes succeed & how the partnership community at Shopify pushes boundaries for merchants.

Chapters:

1. From Shopify to Clean Canvas
2. Themes and Evolution of Platforms
3. Shopify vs. Non-Shopify Themes
4. Limitations and Versatility of Shopify Themes
5. Considerations for Choosing a Premium Theme
6. Exploring Extensibility and Theme Usage
7. Expertise, Products, and a Competition

Our conversation isn't just theory; it's loaded with practical advice. From choosing the right theme to understanding premium offerings, we cover the factors that matter most to your e-commerce success.

• CleanCanvas
• Shopify Themes
• The UpFlip Podcast

• Free 30-day trial of Zipify OCU
• Intelligems

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Nik Sharma, the brains behind Sharma Brands, has gone from freelance hotshot to the head honcho of a major digital agency that's a big deal in the CPG world. Nik walks us through how Sharma Brands evolved, bringing everything in-house. Think of it as a digital shopping mall, where each floor offers a new, top-notch service to boost your brand's online presence.

Highlights
(00:00) Sharma Brands and the DTC Evolution
(08:34) Cutting Through the Noise
(16:10) Brand Building and Content Creation
(30:18) Retail Sales and DTC Technology
(34:44) E-Commerce Strategies and Missed Opportunities
(44:10) Learn More About Nick Sharma

Nik dishes out his playbook on e-commerce success. He talks about the importance of testing your market, crafting content that clicks, and building a killer team. We explore tech tools that can give your business a leg up, like subscription optimization and creating landing pages that hit the mark.

Don't miss this opportunity to enrich your digital branding toolkit with insights from a top expert in the field.

• Nik's newsletter
• Sharma Brands
• Jolie
• Judy

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• Intelligems

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Join Kurt Elster and a panel of Shopify experts as they delve into the Shopify Editions Winter '24 announcements. Our panelists, including Kim Samuelsen, Jay Larson, and John Festa, break down the latest Shopify features and updates, offering a deep dive into the new 2000 variant limit, combined product listings, B2B enhancements, and the transformative power of AI in e-commerce.

These updates are the tools you need to keep your brand ahead of the curve. This episode's a deep dive into all that and more, with insights from folks who really know their stuff. Worth a listen for anyone looking to stay sharp in this space.

• Shopify Editions | Winter '24
• Half Helix
• Tomorrow
• The UpFlip Podcast

• Free 30-day trial of Zipify OCU
• Intelligems

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Listen in as Menachem Ani, a Google Ads expert with two decades of experience, joins to explore Google Ads and the current best practices for Shopify merchants seeking to amplify their e-commerce growth. We're talking Performance Max, Demand Gen campaigns, and the nitty-gritty of integrating Google with Shopify. We delve into advanced tactics for segmenting campaigns, the art of crafting killer product titles, and leveraging audience signals to make your ads pop.

Chapters

• (00:00) Google Ads
• (09:45) Google Performance Max and Demand Generation
• (17:59) Crowdfunder and Google Ads
• (25:14) Google Ads and ROI for Success
• (28:43) Optimizing Google Ads and Customizing Feeds
• (36:18) Google Ads Tactics and Optimization

The future of Google Ads is knocking, with automation and YouTube Shorts taking the front seat. Menachem drops some serious knowledge on feeding the system with data for optimal results and shares tips for conquering the ever-changing landscape of Google Ads.

If you're ready to elevate your Google Ads game, this is the episode you don't want to miss.

• JXT Group
• Keyword Planner
• eCommerce ROAS Calculator
• Google & YouTube Shopify app
• Product feed apps
• Menachem's article on SearchEngineLand
• JXT's guide to Performance Max
• linkedin.com/in/menachemani

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• StoreHero - Get a unified view of your sales, marketing & profitability metrics.

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Sit down with Donal Breslin from Nomad the Label. This isn't your run-of-the-mill fashion brand story. Picture this: a music festival romance turns into a full-blown e-commerce venture. Donal and his partner Louisa didn't just fall in love; they built a brand around it. Nomad's all about that linen life – think bohemian, think sustainable, think comfort.

Chapter Timestamps
(00:00) Exploring Nomad the Label's Linen
(04:57) Building a Successful Fashion Brand Lessons
(18:53) The Importance of Data-Driven E-Commerce Management
(31:06) Sustainability and Expansion in International Markets
(43:49) Ambitious Growth Plans for Nomad Label

Donal walks us through their leap from market stalls to the digital world. Their strategy? Top-notch service, no discounts, all integrity. This team knows their customer and they cater to her with a mix of heartfelt content and sharp business sense.

As we wrapped up our chat, it was clear that for Donal and Louisa, it's about more than clothes; it's about crafting a way of life that mirrors the comfort and ease their brand embodies. Listeners with a penchant for fashion, and those curious about turning passion into a thriving business, will find this episode a source of inspiration and a treasure trove of savvy business acumen.

• Nomad the Label
• Loop Returns
• StoreHero
• Splice
• Airrobe
• Refundid

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• StoreHero - Get a unified view of your sales, marketing & profitability metrics.

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In this episode, we're getting real with Jacques Spitzer, the advertising guru from Raindrop Agency. He's here to break down how storytelling in ads can do more than just catch your eye – it can open wallets. We're tracing Raindrop's path from its first big win with Dr. Squatch to crafting campaigns for Native. Jacques gets into the brainy side of things, explaining how emotions drive buying decisions and how that can lead to an ad being more memorable than your last birthday party.

• (00:00) Creating Profit-First Advertising Campaigns
• (16:16) The Power of Advertising and Authenticity
• (25:44) Connected TV Ads Potential Understanding
• (32:02) Evolution of Video Content and Advertising

• Raindrop
• Find Your Why
• Laundry Sauce
• Never Split The Difference
• MNTN Connected TV
• Jacques on Twitter
• Jacques on LinkedIn

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• StoreHero - Get a unified view of your sales, marketing & profitability metrics.

• Subscribe wherever you get your podcasts
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Johnny Hickey, former New York firefighter turned digital marketer, tells us what he's learned jumping into ecommerce in 2018 and learning on the job.

He gives us the lowdown on the essentials – focus on user experience and keep your email marketing game strong. He's candid about the ad game too, comparing the heavyweights: Google and Facebook Ads. His advice? Sometimes you need a pro to take a swing at those Facebook Ads.

The real deal with Johnny is his approach to learning and adapting. He's all about experimenting and not being afraid to call in the cavalry when things get too technical. For those grappling with Pinterest Ads, TikTok Ads, and the ever-elusive SEO, Johnny's experiences are like finding a lighthouse in a storm.

(00:00) Transitioning From Firefighter to E-Commerce Entrepreneur
(09:32) Launching a Mask Business in 2020
(19:45) Marketing Strategies and Trade Show Success
(26:41) Maximizing Revenue With Email and Facebook
(40:11) Frustrations With Google, Pinterest, and TikTok
(47:42) Advice and Influence on Shopify Site

• Fado
• Perfect White Tee
• Four Hour Work Week
• Sam Baldwin / KeyCommerce
• FastLane Forum
• Uptime
• Traffic Secrets

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• StoreHero - Get a unified view of your sales, marketing & profitability metrics.
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

• Subscribe wherever you get your podcasts
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• See our recent work at Ethercycle
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As we approach 2024, the mantra for every Shopify store owner should be 'Build Better, Grow Faster'. But how do you turn this mantra into reality?

Today, we're zeroing in on the theme 'Build a Better Store for 2024'. We're dissecting the critical shifts in e-commerce and how they impact your store's future.

With us is Chase Clymer, a Shopify savant from Electric Eye. He's the brains behind successful store transformations and is here to share his playbook for e-commerce excellence.

Chase dives into why embracing Shopify Online Store 2.0 is a game-changer, discussing its customization capabilities and how it aligns with consumer expectations in 2024.

From conducting thorough code audits to prioritizing user experience, Chase lays out actionable strategies to refine your store. We explore the power of customer feedback and the underrated art of split testing in driving conversions.

As 2024 looms, the challenge is clear: innovate or stagnate. This episode is a treasure trove of insights for anyone aiming to build a better Shopify store in the coming year.

Hit subscribe for more e-commerce wisdom that will help you lead the pack in 2024. Building a better store starts here.

• Electric Eye Agency
• Honest Ecommerce Podcast
• Zapier
• IntelliGems
• Shoplift
• Unbound Merino
• 2Bobs

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• StoreHero - Get a unified view of your sales, marketing & profitability metrics.
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.