The Unofficial Shopify Podcast

SEO in 2025: What Still Works for Shopify


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Still trying to crack the SEO code in 2025? Jeff Oxford has worked on 300+ eCommerce sites, and he’s here to share what actually works for Shopify merchants now. From why your $300 product may be killing your rankings to how AI tools can scale your SEO ops, Jeff cuts through the noise. This episode delivers a tactical, no-fluff breakdown of SEO strategy in a search landscape increasingly shaped by AI, user behavior, and smarter content.

Sponsors:

  • Zipify – Build high-converting sales funnels: zipify.com/KURT
  • Cleverific – Smart order editing for Shopify: cleverific.com/unofficial
  • Address Validator – Reduce delivery address errors: addressvalidator.com

Links & Resources:

Jeff Oxford180marketing.com
Kurt Elsterkurtelster.com

Tools & Services Mentioned:

  • Ahrefs
  • Claude (Anthropic)
  • Google Search Console
  • Replit
  • ScreenshotOne API
  • Shopify
  • Ubersuggest

Work With Kurt:

  • Apply to work with Kurt: ethercycle.com/apply
  • See our client success stories: ethercycle.com/work
  • Get my newsletter: kurtelster.com
...more
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The Unofficial Shopify PodcastBy Kurt Elster, Paul Reda

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