In this episode, I sit down with Sean Frank, CEO of Ridge, for a deep dive into the systems behind one of the most profitable e-commerce brands operating today. Sean breaks down how Ridge confidently spends $100K/day on ads, why simplicity beats cleverness in performance creative, and the disciplined frameworks that allow Ridge to scale without outside capital. He also shares something he rarely talks about publicly: Ridge's biggest weakness — and why it's actually the one unfair advantage smaller brands still have in 2026.

We unpack Ridge's entire performance machine: producing 200+ ad variations every month, hiring creators with editing instincts, building agency-less teams, and treating ad economics with ruthless clarity. Sean explains why most brands fail before they even have a product worth selling, what founders still misunderstand about Meta, and how operational discipline is becoming the new moat in e-commerce. This conversation is a masterclass in scaling, creative iteration, and building lean teams that win — even as the landscape gets harder.

In this episode, I sit down with George Heaton to unpack how a two-year trademark battle nearly ended Represent and how surviving it ignited the creative fire that pushed the brand into its biggest years ever. He breaks down the personal brand flywheel, product discipline, and offline community strategy that helped turn Represent into one of the most influential modern apparel labels today.

In this episode, I sit down with Simon Molnar, founder of Flagship.ai, to break down why 83% of shopping still happens in-store — yet most stores run with almost no data. Simon explains how visual merchandising became the most overlooked lever in retail, why brands misjudge store performance, and how Flagship built the square-foot-level “money map” that finally gives brick-and-mortar the same funnel e-commerce has.We also dive into Simon’s leadership philosophy shaped by Afterpay’s $29B rise — hiring for humility, building A-players, and making every store matter through objective data. This conversation is a masterclass in retail reinvention, operational clarity, and building teams that raise the standard.

In this episode, I sit down with Joel Kocher, the 70-year-old CEO & Co-Founder of Humann, a $200M company redefining cardiovascular health. We unpack how Joel went from early retirement and burnout to discovering the "miracle molecule" nitric oxide — the foundation behind Humann's science-backed approach to longevity.

He explains why most people misunderstand heart health, how clinical trials became his edge, and what it takes to build a lasting company.We also dive deep into leadership — from his years as the #2 at Dell to lessons learned from Michael Dell and Steve Jobs.

Joel shares the mindset that's kept him young, the frameworks that landed Humann on the Inc. 5000 list ten times, and why focus, conviction, and adaptability matter more than ever in business and life.This conversation is a deep dive into longevity, leadership, and what it really takes to stay young — in business and in life. Enjoy!

In this episode, I sit down with Robert Greene, bestselling author of The 48 Laws of Power, to break down the timeless strategies of power, seduction, and human psychology that drive success in business and life.

We dive into:

- Why concealing your intentions and talking less creates an aura of power

- Never outshining the master and how reputation translates directly into capital

- The dangerous allure of free and why formlessness beats rigidity in business

- What your twenties should actually be about

- Robert's new book and his near-death experience that shaped it

This conversation goes deep into human nature, strategic thinking, and what it really takes to build power that lasts. Enjoy!

This episode is the content creation blueprint for the AI era. Roberto Nickson (RPN) just hit $1.5M in revenue at 85% margins as a one-man creator army — and he's sharing everything. 2 hours of straight value, no gatekeeping.

We cover:

• How Roberto Makes $1.5M as a Solo Creator

• Newsletter, Consulting & Building Owned Media

• Landing Partnerships with Meta, Adobe & Spotify

• The Metric Brands Actually Care About (Not Views)

• Positioning = Pricing Power

• The Infinite Content Machine: AI & Automation

• Biggest Mistakes Creators Make in Brand Deals

• Format is the Formula: Repeatable Systems That Scale

• Balancing Organic Content vs Brand Deals (80/20 Rule)

• Why Traditional Ad Production is Cooked

• Inside Roberto’s Workflow: Studio, Editing & AI Tools

• Top AI Tools for Creators (Suno, Veo 3, Kling)

• Why Ideas Are the Real Moat in the Creator Economy

• Why Audio Matters More Than Visuals

• Making Your Audience the Hero

• Building for the Future: Instagram, 2027 Social Predictions & AI

Enjoy the conversation!

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🔗 Links Mentioned

• Suno – https://suno.com

• Google Veo 3 – https://deepmind.google/technologies/veo/veo-2/

• Cling 2.1 – https://clingai.com

• N8N – https://n8n.io

• Midjourney – https://midjourney.com

• Nano Banana – https://blog.google/technology/google-deepmind/google-imagen-3/

🎙 Guest: Roberto Nickson (RPN), Content Creator & AI Strategist

• Instagram: https://www.instagram.com/rpn/

• YouTube: https://www.youtube.com/@rpn

• X: https://x.com/rpnickson

📬 Get in Touch

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• Website: https://openresidency.com/

• Email: [email protected]

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This week, we dissect the business flywheel behind Sahil Bloom (author of the NYT Best Seller The 5 Types of Wealth) — his initiatives, team, and how he’s scaled it.

At the core is the bigger theme: money as a tool (not the goal), the “15 more times” mindset, time as the real asset, and systems to protect your energy.

This book changed my life. Enjoy the conversation!

For operators, marketers, and creators — this one's for you. Oren John is rare:

He deeply understands both sides of content marketing — the creative and the performance. People with taste and the ability to stay unemotional about metrics are hard to find nowadays.

This convo is all signal, no fluff. We rapid-fire through content frameworks, creative reference systems, platform strategy, TikTok Shop, influencer partnerships, how Oren makes money, and a lot more.

Enjoy the conversation!

In this episode, I sit down with Brian Garofalow, CEO of Skullcandy, to unpack his leadership philosophy, product strategy, and how he's repositioning the brand for explosive growth in a crowded consumer electronics market.

We dive into:

• Brian’s “People, Process, Product” framework for scaling innovation

• Skullcandy’s four-bucket system for managing product life cycle

• How a bold partnership with Bose redefined product perception

• A behind-the-scenes look at how Skullcandy balances hard sales data with cultural insight to find market white space

• Brian’s playbook for international expansion, avoiding opportunity-cost traps, and focusing where it counts

Whether you're building a brand, leading a team, or thinking about product strategy at scale—this conversation is packed with insight from someone operating at the highest level of consumer growth. Enjoy!

In this episode, I sit down with Caleb Ralston, Founder and Brand Strategist at Ralston, to break down what it actually takes to build a brand that sticks—and content that converts. We unpack real frameworks, hard-won lessons, and key insights from working with names like Gary Vaynerchuk and Alex Hormozi.

We cover:

- The Brand Journey Framework — a four-question system to shape your strategy

- Association: how proximity builds powerful brand perception

- The 80/20 Rule for content: balancing expertise with personality

- Platform-specific tactics: what deserves your attention—and what doesn’t

- How to build a content team that solves bottlenecks

- Learnings from top-tier operators in branding and media

Enjoy the conversation!