Open Residency

Open Residency

By Open ResidencyBusiness
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Open Residency episodes

  • Ronnie Fieg - How Kith Went From Streetwear to Luxury Without Selling Out

    Learn more about the Kinnect Foundation, Kith’s nonprofit → kinnectfoundation.org

    Ronnie Fieg is giving you The Kith Playbook: seven decisions behind the brand, from no paid ads to stores worth the trip → Get the playbook

    Ronnie Fieg launched Kith 15 years ago and scaled it into a global fashion and footwear business without outside capital, paid advertising, influencers, or traditional wholesale channels.

    We get into the BMW and Armani collaborations, how Ronnie approaches brand coherence across lines as different as Kith Treats and golf equipment, and what putting together the 15-year archive book taught him about the real cost of building a lasting brand.

    🔗 RONNIE FIEG
    Website: kith.com
    Instagram: @ronniefieg
    Instagram (Kith): @kith
    Download the Kith App: kith.com/pages/kith-app

    🎙️ OPEN RESIDENCY
    Instagram: @openresidency
    Instagram: @markbrazil
    LinkedIn: Mark Mastrandrea
    Website: openresidency.com
    Email: [email protected]

    ⏱️ CHAPTERS
    00:00:00 Trailer
    00:01:08 What 15 Years on the Sales Floor Taught Him
    00:10:17 The Difference Between Taste and Style
    00:17:57 The Golf Collab He Almost Said No To
    00:21:45 The 2007 ASICS Shoe Nobody Recognized
    00:29:00 Why He Walked Away From 800 Visitors a Day
    00:39:10 Six Samples to Get One Hoodie Right
    00:43:46 Give People More Than What They Pay For
    00:51:16 He Still Buys 6 to 8 Pairs of Shoes a Week
    00:57:18 The New Luxury Is Emotion, Not Price
    01:02:39 Why Kith Spends on Stores, Not Ads
    01:10:11 Why Kith Drops Something New Every Monday
    01:13:59 The BMW Poster That Became a Collab
    01:19:54 The Ideas BMW and Coca-Cola Said No To
    01:27:33 The Trips Where Nobody Is Asked to Post
    01:32:03 Why Giorgio Armani Is His Proudest Collab
    01:36:14 From Lifelong Fan to Knicks Creative Director
    01:46:53 What Building Kith Has Cost Him
    01:52:44 How Kith Mentors High School Students
    01:54:12 Every Kith Shoe in One Book
    01:56:44 Where Kith Goes in the Next 15 Years
    01:59:14 Quickstrike Questions

    2 hr 7 min
  • Paddy Galloway - 2 Hour Youtube Masterclass From The World's Highest-Paid Strategist


    Paddy Galloway is giving you The Virality Playbook — 50 thumbnails per video for Red Bull → Get the free playbook

    Paddy Galloway has generated over 50 billion views for clients including Red Bull, MrBeast, and the Philadelphia Eagles. He's the highest-paid YouTube strategist in the world, and in this conversation he explains how viral content actually gets built. Paddy covers his complete system for ideation, packaging, and retention, and why the next decade will reward whoever controls attention.

    You'll hear about the CCN framework, the 100-to-1 idea funnel, and the title and thumbnail principles that can multiply a video's performance by 40x overnight. Paddy talks about why most brand YouTube channels fail, and what separates content that performs from content that gets ignored. This is applied strategy from someone who's proven the model at scale.

    🔗 PADDY GALLOWAY
    Website: paddygalloway.com
    Course: Paddy Galloway Accelerator
    Newsletter: Join Paddy’s newsletter
    Instagram: @paddygalloway
    X: @PaddyG96
    YouTube: Paddy Galloway
    LinkedIn: Paddy Galloway

    🎙️ OPEN RESIDENCY
    Instagram: @openresidency
    Mark’s Instagram: @markbrazil
    Mark’s LinkedIn: Mark Mastrandrea
    Website: openresidency.com
    Email: [email protected]

    ⚡ POWERED BY
    Ketone IQ: Get 30% off your subscription order, plus a free gift with your second order → ketone.com/openresidency
    Wispr Flow: Get one month of Wispr Flow Pro free with code OPENRESIDENCY → Try Wispr Flow
    Momentous: Use code OPENRESIDENCY for up to 35% off your first order → livemomentous.com


    beehiiv: Use code MARK30 for 30% off → https://beehiiv.link/ctemqv
    1 of 10: 1of10.com/affiliate/openresidency

    ⏱️ CHAPTERS
    00:00:00 Trailer
    00:01:00 How Red Bull Went From 400K to 9M Views
    00:04:09 Why Every Other Business Moat Is Dying
    00:09:03 Your Idea Caps Your Views Before You Film
    00:16:36 What He Learns From 100-Subscriber Channels
    00:21:02 The Three Viewers Every Video Has to Hit
    00:29:17 Why Your Audience Won't Follow You Anywhere
    00:33:24 What Every 100M-View Video Has in Common
    00:40:11 The Three Places Ideas Actually Come From
    00:49:04 The Thumbnail Everyone in Business Copied
    00:52:31 100 Ideas to Make 1 Video
    01:02:42 20% Better Thumbnail, 40x the Views
    01:13:18 Ten Titles, Three Thumbnails, Every Video
    01:20:20 When to Panic After You Hit Publish
    01:27:42 How to Write a Title People Click
    01:37:28 The Only Two Metrics He Trusts
    01:43:08 The 45-Second Intro Formula
    01:52:14 The Algorithm Is Always Behind the Audience
    01:57:26 Storytelling Is Useless Without Stakes
    02:01:36 Don't Start a Channel You Can't Commit To
    02:10:12 The Pendulum Between Quality and Packaging
    02:16:09 The One Thing AI Still Can't Do
    02:19:00 Why YouTube Is Beating Netflix and Disney
    02:25:22 Quickstrike Questions

    2 hr 46 min
  • Roman Khan - He Went From -$3M In Debt To $13M In Cash Using This Playbook
    We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/roman-khan-playbook?utm_source=spotify&utm_medium=description&utm_campaign=roman_khan_playbook

    Roman Khan was $3 million in the hole at 32. By the time he hit his late thirties, he pulled eight figures in cash out of his businesses without selling a single one. The founder of Peak21 and the operator behind Linjer, Raycon, and Nutrition Kitchen walks through the supply chain mechanics that made it possible: bill of materials, payment terms, consignment structures, and how to make your supplier front the capital. He covers dividend recaps, the red/green/blue Slack system he uses to manage 110 people across six cities, and the A Method hiring framework that cut his team turnover by half. This one's part operator manual, part wealth-building case study.

    ⏱️ CHAPTERS
    00:00:00 Trailer
    00:01:01 -$3M In Debt To $13M In Cash
    00:02:19 The Four Levers of Supply Chain
    00:03:16 What a Bill of Materials Actually Is
    00:05:37 Why 99 of 100 Founders Have No Bill of Materials
    00:17:35 How to Negotiate Price Breaks
    00:27:02 Tariffs and Who Eats the Cost
    00:29:45 Payment Terms and the Float That Funds You
    00:34:12 Consignment: The Holy Grail of Payment Terms
    00:36:12 Turning Your Supplier Into Your Bank
    00:43:07 Closing the Books by the 15th Every Month
    00:45:32 Pulling 75% of Profits Out Every Month
    00:48:18 Why You Work for Zuck, Not Yourself
    00:53:19 How a Dividend Recap Works
    01:00:33 Where He Puts the Cash
    01:08:02 Spotting AppLovin Before Wall Street
    01:13:17 Picks and Shovels Over Consumer Brands
    01:16:58 Splitting an $85M Ad Budget by Channel
    01:21:53 Day Rates, Fixed Fees and Paying Creators
    01:24:07 What's Broken in Your Meta Account
    01:33:12 The One Metric He Watches in Meta
    01:38:04 $70M Spent on YouTube Sponsorships
    01:44:04 4X-ing Influencer Outreach With AI
    01:53:02 Why Localization Is the Last Big Unlock
    01:56:57 Becoming the Supplier He Buys From
    02:02:54 How 16,000 Twitter Followers Built His Deal Flow
    02:07:02 Why Micromanagement Is Actually a Gift
    02:19:05 The Hiring Book That Took Him to $200M
    02:26:34 Building the Scorecard for a Head of Finance
    02:36:55 Top Grading Every Job They've Had
    02:41:14 $100K in New York vs $20K in Shenzhen
    02:45:53 The Biggest Hiring Mistake He's Made
    02:48:03 What He Cuts First When He Buys a Business
    02:52:45 Quickstrike Questions

    🔗 ROMAN KHAN
    Website: https://roman-khan.com/
    Newsletter: https://roman-khan.com/
    X: https://x.com/RomanEcom
    LinkedIn: https://www.linkedin.com/in/raisuddinkhan

    🎙️ OPEN RESIDENCY
    Instagram: https://www.instagram.com/openresidency/
    Instagram: https://www.instagram.com/markbrazil/
    LinkedIn: https://www.linkedin.com/in/markmastrandrea/
    Website: https://openresidency.com/
    Email: [email protected]

    ⚡ POWERED BY
    Rokt → https://www.aftersell.com/demo?utm=open_residency
    Momentous: Use code OPENRESIDENCY for up to 35% off your first order. → https://livemomentous.com
    Chargeflow → https://chargeflow.io/?utm_source=openresidency&utm_medium=podcast&utm_campaign=or_2026&utm_content=ep01
    Ketone IQ: Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.
    3 hr 5 min
  • Nima Jalali - Salt & Stone's Founder Breaks Down His 9 Figure Brand

    Nima Jalali is giving you The Salt and Stone Founder Playbook, every framework from profitable day one to nine-figure exits → https://openresidency.com/nima-jalali-playbook

    Nima Jalali built Salt and Stone to 9 figures in revenue, stayed profitable from day one, and ran the company for years without outside investors. He shares the three pillars that turned his deodorant into a bestseller on Amazon and in Sephora, plus how he closed two major liquidity events in under 18 months while keeping control. He also gets specific about finding manufacturers without using Alibaba, the collaboration strategy that led to partnerships with Brain Dead, Aritzia, and Kendall Jenner's 818, and the mindset that carried him through two PE deals that reportedly totaled over $500M.

    🔗 NIMA JALALI
    Website: https://www.saltandstone.com
    Instagram: https://www.instagram.com/nimajalali
    LinkedIn: https://www.linkedin.com/in/nima-jalali-07367568

    🎙️ OPEN RESIDENCY
    Instagram: https://www.instagram.com/openresidency/
    Instagram: https://www.instagram.com/markbrazil/
    LinkedIn: https://www.linkedin.com/in/markmastrandrea/
    Website: https://openresidency.com/
    Email: [email protected]

    ⚡ POWERED BY
    Wispr Flow: 1 month FREE of Wispr Flow Pro with code OPENRESIDENCY → http://ref.wisprflow.ai/open-residency-aug26
    Momentous: up to 35% OFF your first order with code OPENRESIDENCY → https://www.livemomentous.com/

    CHAPTERS
    00:00:00 Trailer
    00:00:51 The Snowboarder Who Went Pro
    00:03:36 From ACL to Starting a Brand
    00:10:49 Why Deodorant Over Everything
    00:18:48 The Formula That Took Years
    00:21:55 Outselling P&G and Unilever
    00:25:38 Number One at Sephora and Amazon
    00:31:32 Why Collabs Aren't About the Money
    00:35:21 Building 9 Figure Brand Fully Remote
    00:47:43 Two Bites of the Apple
    00:54:43 Why He Left Money on the Table
    01:01:25 Quickstrike Questions

    1 hr 11 min
  • Tyler Denk - If You Own a Business, You Must Start a Newsletter in 2026

    Tyler Denk is giving you The Newsletter Playbook · beehiiv's path to $50M ARR → https://openresidency.com/tyler-denk-playbook?utm_source=spotify&utm_medium=description&utm_campaign=tyler_denk_playbook

    Tyler Denk turned Big Desk Energy, his newsletter, into a $400,000 side business working five hours a week. He did it by building and using beehiiv, the newsletter platform he co-founded. This conversation covers the entire playbook: pre-launch waitlists, email gates, referral programs, the Boost network, lead magnets, and paid acquisition.

    You'll also hear about the five main ways to monetize a newsletter, why Tyler raised a $12.5M Series A in six days, and how he manages 130 remote employees with almost no one leaving. It's a detailed look at founder-led distribution and newsletter economics.

    ⏱ CHAPTERS
    00:00:00 Trailer
    00:00:42 What Big Desk Energy Actually Is
    00:02:50 Building in Public Before the Product
    00:07:31 Pre-Launch Waitlist Strategy
    00:09:13 Email Gates and the Content Flywheel
    00:11:58 Referral Programs and Beyond
    00:17:13 The Boost Network and Cross-Promotion
    00:21:27 Lead Magnets That Actually Convert
    00:24:26 Five Ways to Monetize a Newsletter
    00:28:39 Direct Sponsorships and the Media Kit
    00:41:44 Digital Products and Paid Subscriptions
    00:47:54 The Costa Rica Founder Mastermind
    00:52:39 Building in Public: Wins and Backfires
    01:06:24 The beehiiv MCP and Agentic Workflows
    01:26:38 Creator Economy in the AI Era
    01:31:27 Running 130 People Fully Remote
    01:35:32 Weekly Success List and All-Hands Rhythm
    01:42:51 The $12.5M Series A in Six Days
    01:50:29 Quickstrike Questions

    🔗 TYLER DENK
    Website: https://bigdeskenergy.com
    Instagram: https://www.instagram.com/tylerdenk_/
    X: https://x.com/denk_tweets
    LinkedIn: https://www.linkedin.com/in/tyler-denk/

    🎙 OPEN RESIDENCY
    Instagram: https://www.instagram.com/openresidency/
    Instagram: https://www.instagram.com/markbrazil/
    LinkedIn: https://www.linkedin.com/in/markmastrandrea/
    Website: https://openresidency.com/
    Email: [email protected]

    ⚡ POWERED BY

    beehiiv: Use code MARK30 for 30% off → https://beehiiv.link/dthris

    Wispr Flow: Talk 4x faster. Get 1 month of Pro free with code OPENRESIDENCY: http://ref.wisprflow.ai/open-residency-aug26

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    2 hr 4 min
  • Remy Gaskell - The Only AI Masterclass You’ll Ever Need

    Remy is giving you The AI Agent OS Playbook, everything from this episode in one free PDF → https://openresidency.com/remy-gaskell-playbook?utm_source=spotify&utm_medium=description&utm_campaign=remy_gaskell_playbook

    Remy Gaskell is a self-taught AI operator who teaches founders to run their businesses on AI agents.

    Most founders type prompts into a chat box one at a time and start from zero every session. Remy runs at 5-10x the output because he stopped chatting and built an operating system his AI already understands. In this episode he takes the whole thing apart: the shift to agents, the exact files on his own machine, and how to build one yourself.

    🧠 AI ONBOARD
    You re-explain your business in every new chat because your AI forgets the second you close the window. AI Onboard is Remy's Claude Code plugin that builds your whole AI operating system in one guided session, so it never forgets again. Half off for our audience → https://openresidency.com/onboard?utm_source=spotify&utm_medium=description&utm_campaign=ai-onboard

    ⏱️ CHAPTERS
    00:00:00 Trailer
    00:01:21 The shift from chat to agents
    00:04:04 What "agent" actually means
    00:11:08 The observe-think-act loop
    00:18:01 Live demo: analyzing an Instagram Reel
    00:20:24 Tuning an agent vs building one
    00:22:45 Context files and the CLAUDE.md
    00:44:03 A memory system that improves itself
    00:52:06 MCP connectors, the universal translator
    00:59:21 Security and permissions
    01:02:19 Starter tool stack, Apify to Composio
    01:18:21 Skills as SOPs for your AI
    01:47:34 The Agent OS folder structure
    02:06:46 The future of teams and intrapreneurship
    02:16:20 Quickfire questions

    🔗 AI WITH REMY
    Course: https://go.theaicourse.ai/open-residency-spotify
    Newsletter: https://go.aiwithremy.com/open-residency-spotify
    Instagram: https://www.instagram.com/aiwithremy/
    LinkedIn: https://www.linkedin.com/in/remygaskell/

    Apify: 25% OFF all Apify plans for your first 3 months with code 25REMY → https://www.apify.com?fpr=remy

    🎙️ OPEN RESIDENCY
    Instagram: https://www.instagram.com/openresidency/
    Instagram: https://www.instagram.com/markbrazil/
    LinkedIn: https://www.linkedin.com/in/markmastrandrea/
    Website: https://openresidency.com/
    Email: [email protected]

    ⚡ POWERED BY

    beehiiv: the best platform to run a newsletter on → https://beehiiv.link/dthris
    Wispr Flow: 1 month FREE of Wispr Flow Pro with code OPENRESIDENCY → https://wisprflow.ai/?promo_code=OPENRESIDENCY&creator_name=Open+Residency&dub_id=5XTlXALwJFqVa2J1
    Momentous: up to 35% OFF your first order with code OPENRESIDENCY → https://livemomentous.com
    Ketone-IQ: 30% OFF your subscription plus a free gift with your second shipment → https://ketone.com/openresidency

    2 hr 25 min
  • John Terzian - How He Built One of America's Most Exclusive Hospitality Empires

    In this episode, we sit down with John Terzian, co-founder of The H. Wood Group, to unpack how he built one of the most exclusive hospitality empires in the country from a club that got shut down by the city and left him broke at 27. John breaks down the scarcity model behind Delilah, Nice Guy, Bird Streets Club, and 10+ other venues that run on virtually zero paid marketing.

    We also go deep on the no-photos policy that spooked the Wynn, the economics of nightclubs vs. supper clubs vs. members clubs, the X Team CRM that scales relationships across cities, and the Diafa partnership that recapped a nine-figure company. All signal, no fluff. Enjoy!

    📬 Get in Touch with Open Residency
    Instagram: https://www.instagram.com/openresidency/
    Instagram: https://www.instagram.com/markbrazil/
    LinkedIn: https://www.linkedin.com/in/markmastrandrea/
    Website: https://openresidency.com/
    Email: [email protected]

    🎯 Powered by
    Wispr Flow -
    Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro
    Momentous -
    Go to https://livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st Order
    Ketone-IQ -
    Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.

    00:00:00 Trailer
    00:01:15 Scarcity as the Core Strategy
    00:05:00 The No Photos Policy Origin
    00:07:07 Convincing the Wynn to Go No Photos
    00:11:48 First 90 Days Opening a Venue
    00:13:03 Chiaroscuro Lighting Philosophy
    00:18:40 H. Wood Club Shutdown at 27
    00:21:54 Word of Mouth vs. Paid Marketing
    00:34:28 Nightclubs vs. Restaurants vs. Supper Clubs
    00:45:34 The X Team and VIP Rolodex CRM
    00:52:28 Bird Streets Club and the Members Model
    01:03:55 Sports Hospitality, SoFi and the Cavs
    01:12:39 H. Wood Media and the Magic Johnson Doc
    01:16:32 888 Midas and Investing with Caleb Williams
    01:20:05 Hakkasan Deal and the Diafa Partnership
    01:28:54 New Venues Announced
    01:29:25 Quickstrike Questions

    1 hr 32 min
  • John Terzian - How He Built One of America's Most Exclusive Hospitality Empires

    John Terzian is giving you The Scarcity Hospitality Playbook, every framework behind how H. Wood Group scaled to nine figures on word of mouth alone → https://openresidency.com/john-terzian-playbook?utm_source=youtube&utm_medium=description&utm_campaign=john_terzian_playbookIn this episode, we sit down with John Terzian, co-founder of The H. Wood Group, to unpack how he built one of the most exclusive hospitality empires in the country from a club that got shut down by the city and left him broke at 27. John breaks down the scarcity model behind Delilah, Nice Guy, Bird Streets Club, and 10+ other venues that run on virtually zero paid marketing.We also go deep on the no-photos policy that spooked the Wynn, the economics of nightclubs vs. supper clubs vs. members clubs, the X Team CRM that scales relationships across cities, and the Diafa partnership that recapped a nine-figure company. All signal, no fluff. Enjoy!📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]🎯 Powered byWispr Flow - Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow ProMomentous - Go to https://livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st OrderKetone-IQ - Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.00:00:00 Trailer00:01:15 Scarcity as the Core Strategy00:05:00 The No Photos Policy Origin00:07:07 Convincing the Wynn to Go No Photos00:11:48 First 90 Days Opening a Venue00:13:03 Chiaroscuro Lighting Philosophy00:18:40 H. Wood Club Shutdown at 2700:21:54 Word of Mouth vs. Paid Marketing00:34:28 Nightclubs vs. Restaurants vs. Supper Clubs00:45:34 The X Team and VIP Rolodex CRM00:52:28 Bird Streets Club and the Members Model01:03:55 Sports Hospitality, SoFi and the Cavs01:12:39 H. Wood Media and the Magic Johnson Doc01:16:32 888 Midas and Investing with Caleb Williams01:20:05 Hakkasan Deal and the Diafa Partnership01:28:54 New Venues Announced01:29:25 Quickstrike Questions

    1 hr 32 min
  • Greg LaVecchia - How Bloom Built the Playbook Every Founder Will Copy in 2026

    Greg Lavecchia is giving you the Bloom Influencer Playbook — every CPM framework, scouting hack, and validity marketing tactic from the episode in one free PDF → https://openresidency.com/greg-lavecchia-playbook

    In this episode, we sit down with Greg Lavecchia, co-founder and CEO of Bloom Nutrition, to unpack how he bootstrapped a company to $180M with his wife, his mom, and his best friend from high school.

    Greg breaks down the influencer machine behind 15 billion-plus views, why Bloom runs zero attribution, and the nostalgia-first product formula behind their energy drinks.

    We also go deep on the $1.36M restock day, the cartel that jacked three 18-wheelers of product on Christmas, and the Nutrabolt partnership that put Bloom on Dr. Pepper trucks in 50,000 doors. The American Dream, fully operational. Enjoy!

    📬 Get in Touch with Open Residency
    Instagram: https://www.instagram.com/openresidency/
    Instagram: https://www.instagram.com/markbrazil/
    LinkedIn: https://www.linkedin.com/in/markmastrandrea/
    Website: https://openresidency.com/
    Email: [email protected]

    🎯 Powered by

    Wispr Flow
    Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro

    Chargeflow
    Get 60 days of free chargeback management with code OPENRESIDENCY:
    https://chargeflow.io

    Ketone-IQ
    Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment

    ⏱ Chapters

    00:00:00 Trailer
    00:01:08 The Boiler Room Influencer Origin
    00:02:48 Inside the 15 Billion View Machine
    00:03:39 VPN Scouting and Algorithm Hacking
    00:05:28 CPM Framework and No Attribution
    00:06:25 Creative Freedom Over Brand Briefs
    00:15:48 Every Problem Is a Product Problem
    00:21:49 Events Reverse Engineered for Content
    00:24:25 The Vegan Protein Loud Minority Lesson
    00:29:57 TikTok vs. TikTok Shop as Two Separate Games
    00:34:00 The $1.36M Restock Day
    00:37:09 Validity Marketing and Building in Public
    00:48:20 Winning Retail Buyers Without Calling Them
    00:55:33 The Nutrabolt Partnership and Dr. Pepper Trucks
    01:08:14 Saturated Markets and the White Space Within
    01:21:50 Bootstrap to $180M and the Nine-Figure Offer
    01:31:54 Personal Brand: You Are the Product
    01:42:04 Hiring the Bloom Girl and Avoiding Corporate Resumes
    01:53:23 The Christmas Cartel Story
    02:08:23 Quickstrike Questions

    2 hr 20 min
  • Georgios Frangulis - The Franchising Playbook That Built 1,000 Stores In 9 Years

    Georgios Frangulis is giving you The Oakberry Franchise Playbook, every framework and unit economics breakdown from the episode in one free PDF → https://openresidency.com/georgios-frangulis-playbook?utm_source=youtube&utm_medium=description&utm_campaign=georgios_frangulis_playbook

    In this episode, we sit down with Georgios Frangulis, founder of Oakberry, to break down how he built a 1,000-plus location franchise empire across 50 countries starting from a 60-square-foot kiosk in Brazil. He walks through the full franchise model, unit economics, verticalization, and the Amazon supply chain that became his moat.

    We also go deep on the Le Mans FC acquisition, the F1 and tennis sponsorship strategy that built the brand without direct-response spend, and how he stays in startup mode at $300M in revenue. All signal, no fluff. Enjoy!

    📬 Get in Touch with Open Residency
    Instagram: https://www.instagram.com/openresidency/
    Instagram: https://www.instagram.com/markbrazil/
    LinkedIn: https://www.linkedin.com/in/markmastrandrea/
    Website: https://openresidency.com/
    Email: [email protected]

    🎯 Powered by
    Ketone-IQ -
    Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.
    Momentous -
    Go to livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st Order
    Wispr Flow-
    Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro

    00:00:00 Trailer
    00:01:05 Franchising 101
    00:04:19 What Franchisees Actually Get
    00:07:53 Royalties, Fees, Marketing Fund
    00:12:13 The Multi-Unit Franchisee Playbook
    00:13:27 Unit Economics, 15 to 18 Percent EBITDA
    00:18:31 Why Oak Berry Went Corporate in the US
    00:25:01 Master Franchise Structure Explained
    00:42:04 Verticalization, the $15M Factory Bet
    00:49:41 The Amazon Supply Chain
    00:55:47 The Origin Story, Cancer, and First Store
    01:06:45 The Insurance Check That Started It All
    01:19:52 F1 Sponsorship ROI per Market
    01:22:52 Tennis, Indian Wells, and $500K in 9 Days
    01:27:35 Le Mans FC and the Sports Investment Thesis
    01:40:53 Prompt Shop and the AI Marketplace
    01:44:31 Quickstrike Questions

    1 hr 54 min

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