This episode of Brain Driven Brands is a wake-up call for every founder, media buyer, and creative who’s been told the secret is more ads, more volume, more work.

Sarah, Nate, and guest Kevin (Head of eCom at High Camp Flasks) pull back the curtain on the creative hamster wheel and share why “a thousand ads a month” isn’t just unrealistic—it’s wrecking teams, draining budgets, and distracting from what actually drives growth.

We dig into:

• Why Meta’s “creative volume” advice is being misapplied

• How focusing on holistic campaigns (not individual ads) changes everything

• The hidden burnout, team, time, and efficiency costs of chasing volume

• What great brands are doing instead: quality storytelling, high-impact campaigns, and customer research

If you’re tired of the spray-and-pray approach and want to fall back in love with marketing again, this episode will give you the strategy shift you need.

🎧 Listen in, and if you’re a brand stuck on the volume hamster wheel, this one’s for you.

👉 Learn more how to apply psychology to your ads: skool.com/tether-lab\

Guest: Kevin (Never “Kev”) Luby, Director of Ecommerce @ High Camp Flasks Linkedin: https://www.linkedin.com/in/kevin-luby-70b62445/

CoHost: Nate Lagos

Twitter: https://x.com/natelagosLinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

CoHost: Sarah Levinger

Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevingerLinkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

We kicked off Season 3 with some heat. 🔥

In this episode, Nate and Sarah talk about why the volume game in ads is broken — and how brands are shooting themselves in the foot by flooding their accounts with 100+ AI-generated ads a week. Spoiler: consumers aren’t dumb. They’re tired, frustrated, and tuning out repetitive, irrelevant creative.

We share some new stats on consumer behavior (61% are less likely to buy after seeing the same ad too many times, 49% flat out refuse). We dig into why volume ≠ diversity, why overloading creative teams is unsustainable, and why the future looks more like “7 great cookies” than “50 mediocre ones.”

Nate and Sarah also shift into brand strategy — how to prime buyers long before the sale, the reality of emotional lag in purchasing decisions, and why building memorable brand campaigns is the antidote to cookie-cutter volume. We even talk about why silly things (like my little red dinosaur) actually work for brand recall.

If you’ve ever wondered:

• Why dumping ads into Meta isn’t working anymore

• How to think about emotional timing in customer behavior

• How to balance brand vs. performance spend without losing your shirt

• And why “be more interesting” might be the most practical advice you’ll hear this year

…this episode is for you.

Season 3 is here, and we’re starting loud. 🧠⚡️

Marketers...Don't Think About WHO Think About WHEN: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000675762314

CoHost: Nate Lagos

Twitter: https://x.com/natelagosLinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

CoHost: Sarah Levinger

Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevingerLinkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

In this episode of Brain-Driven Brands, Nate and Sarah kick off Season 3 by reflecting on some of our favorite episodes from past seasons, share the lessons that stuck with us, and give you a preview of what’s coming next. If you haven’t listened to Brain Driven Brands for long, or if you jut wanna send your friend some good content this week, SEND THEM THIS.

• Why “just spending more on ads” is the wrong lever—and the surprising shift that actually drives scale.

• The one theme that secretly connected our favorite past episodes (storytelling, bias, and identity)… and why we didn’t see it until now.

• A behind-the-scenes look at what we’re building for Season 3—something we’ve never shared publicly before.

• The “When” Episode – about when people are primed to buy: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000675762314     $100M Marketing Challenge – a live experiment episode: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000693460164   The Orange Episode / Apples vs. Oranges – about the seriously shady business of orange juice vs apple juice (juice/consumables): https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000702690496   Ford to Range Rover Episode – identity-based buying contrast episode: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000702997660   Sarah Makes Snake Cry – a memorable/funny one that might change copywriting forever: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000710416478   Gut Driven Brands – spinoff episode when Sarah was out, so Scotty & Nate ran it: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000679071306   The “Because” Episode – got notable (kinda negative) listener reactions: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000687116891   BONUS: BPE Episode – people couldn't get enough of this one: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000700103181   BONUS: Valence of Testing – one of the best episodes we've done by far! https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000710416478

👉 Learn more how to apply psychology to your ads: skool.com/tether-lab

CoHost: Nate Lagos

Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

CoHost: Sarah Levinger

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

In this episode, Nate and Sarah walk through one of the easiest ways to steal customers from your competitors using psychology and behavior science…by using Consumer Casey as a case study!

JOIN The TETHER Community- https://www.skool.com/tether-lab/about

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/ 

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

On this episode of Brain Driven Brands, Sarah quizzes Nate on a super secret study that could boost his sales by 42%...if he’s only willing to do what Sarah says he should. 😅

Source: https://app.sciencesays.com/p/your-product-benefits-must-seem-related

JOIN The TETHER Community- https://www.skool.com/tether-lab/about

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/ 

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In this episode of Brain Driven Brands, special guest Joanna Wallace joins Nate and Sarah to look at some of Nate’s favorite ads and Joanna chimes in on what she likes and might not like. 

JOIN The TETHER Community- https://www.skool.com/tether-lab/about

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/ 

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

In this episode of Brain Driven Brands, special guest Joanna Wallace joins Nate and Sarah to discuss some of the marketing strategies, tactics, methodologies and theory we’re just not gonna believe anymore…mostly because we were wrong about them. 

JOIN The TETHER Community- https://www.skool.com/tether-lab/about

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/ 

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

We don’t even know how to describe this episode so...you’ll just have to listen to it.

JOIN The TETHER Community- https://www.skool.com/tether-lab/about

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/ 

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

On today’s episode of Brain Driven Brands, we dissect a brand new psychological topic: Nash Equilibrium One that might mean the difference between 

JOIN The TETHER Community- https://www.skool.com/tether-lab/about

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/ 

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

ON this episode of Brain Driven Brands, Sarah has beef with Nate, we talk about the Tampon ad that changed a nation, and dissect the real reason your ads aren’t working! All this and more…

JOIN The TETHER Community- https://www.skool.com/tether-lab/about

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/ 

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf