On this episode of Brain Driven Brands, we dive deep into the waters of creative strategy with a talented strategist who's fronting one of the largest brands in the industry (and doing it with a great sense of humor). We talk about:

• How to hire naturally talented creators (and why delivery is more important than scripts).

• Why you should hire for personality over metrics.

• The number one thing Sarah's most afraid of when it comes to TikTok.

• Why some brands win with humor (and others flop).

All this and more on this episode of Brain Driven Brands.

Guest: Paige Phillips

LinkedIn: https://www.linkedin.com/in/paige-phillips-82394a238/

JOIN The TETHER Community- https://www.skool.com/tether-lab/about

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, "Sky High" You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf