Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world’s most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns, craft memorable messages, and drive real business growth.

Today we discussed:

00:00 Start 01:03 Meet Michael Aaron Flicker 01:46 Hacking the Human Mind 02:47 Do Brands Know Psychology? 04:05 Challenging Marketing Myths 05:57 Behavioral Science Lab Work 07:43 Apple's iPod Memory Trick 10:41 Why 17 is Magic 12:09 Surprising Brand Psychology 13:37 The Peak-End Rule 16:23 Ethics of Mind Hacking 18:19 Getting Started Guide

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Brent Weaver, CEO of E2M Solutions, joins John Jantsch to explore how artificial intelligence is reshaping the agency landscape. As the leader of a top white-label provider of WordPress, SEO, content, and AI solutions, Brent shares insights on how agencies can adapt to evolving client expectations, leverage AI tools, and stay competitive in a rapidly shifting market. Listeners will gain valuable strategies for thriving in the post-AI era of marketing.

Today we discussed:

00:00 Start 01:03 Meet Brent Weaver 01:47 AI Changes Everything 03:06 Embracing AI for Agencies 04:25 AI Adoption Challenges 07:33 AI Hype vs. Reality 08:32 SEO in the AI Era 11:59 Local SEO Still Matters 12:51 Post-AI Competition 14:13 Humans vs. Machines 15:23 AI-Powered Customer Experience 17:20 Brent's AI Journey 18:41 From Doer to Strategist

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Jim Murphy is a high-performance coach, author, and creator of the Inner Excellence Methodology. He’s coached Olympians, world-class athletes, and business leaders to achieve breakthrough results by mastering their inner game. In this episode, Jim shares how his book Inner Excellence went viral after NFL star AJ Brown was seen reading it mid-game, and he unpacks the mindset shifts that lead to fearless performance, deeper fulfillment, and extraordinary results. Listeners will gain powerful insights into letting go of outcomes, embracing vulnerability, and training the mind for both peak performance and a meaningful life.

Today we discussed:

00:00 Start 01:05 Introducing Jim Murphy 01:48 AJ Brown's Impact on the Book 03:39 Book's Viral Success & Printing Issues 05:03 Jim Murphy's Personal Journey 06:41 Core Principles: Identity & Letting Go 08:27 Redefining Fear & Success 10:47 Business Leadership Applications 12:10 Daily Goals & Mindset Training 13:27 Spiritual Elements in Coaching 14:26 Vulnerability & Humility Breakthroughs 15:59 Society vs Inner Excellence 17:16 From Doing to Being Mindset 18:13 Handling Increased Exposure

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Michael Tchong, innovation expert and founder of UberTrends, joins John Jantsch to reveal how seismic shifts in consumer behavior and technology are reshaping marketing. Recognized by the Daily Telegraph as America’s most influential trend spotter, Michael has helped brands like Apple, American Express, and Mercedes-Benz anticipate the future. In this episode, he breaks down the difference between fads and lasting Uber Trends, explores the rise of AI and transparency, and shares how businesses can turn emerging shifts into real opportunities.

Today we discussed:

00:00 Start 01:03 Meet Michael Tchong 02:04 What Are Uber Trends? 03:08 Uber Trends in Action 03:56 Breaking Down Uber Trends 04:31 Time Compression Explained 05:27 My Trend-Watching Journey 07:27 Trends vs. Fads 09:22 Using Trends for Business 11:26 Digital Marketing & AI Boom 14:35 Customer Experience Wins 15:47 The Transparency Revolution 20:24 How to Spot Trends 22:27 Critical Data Analysis

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Victoria Downing, president of Remodeler’s Advantage, has been leading top-performing peer groups for over three decades, helping business owners across North America achieve greater profits, stronger leadership, and better work-life balance. In this episode, she reveals how the structure, accountability, and shared wisdom of peer groups can cut your growth timeline in half. From managing group dynamics to fostering a culture of investment in teams, Victoria shares proven strategies any entrepreneur can apply to thrive.

Today we discussed:

00:00 Start 00:53 Introducing Victoria Downing 01:34 Remodelers Advantage Vision 02:58 Peer Groups as the Core Tool 04:06 Peer Group Structure & Impact 05:33 Adding Tactical Roles 07:23 Challenges for Remodelers 09:17 Peer Accountability & Transparency 11:54 Tech & Innovation 13:25 Group Dynamics & Placement 16:33 Success Stories 18:26 Other Peer Group Models 19:22 Industry Trends & Future

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Sara Nay is the CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models. With over 15 years of experience helping small businesses grow, Sara returns to discuss the powerful concept of owning your marketing strategy. In this episode, she unpacks the shift away from outdated agency models toward building lean, AI-enabled systems and internal capabilities. Learn how to take control, simplify your marketing, and build lasting assets that fuel growth.

Today we discussed:

00:00 Introduction 00:52 Introducing Sara Nay 03:30 Costs and Risks of Outsourcing Marketing 06:31 Simplifying Marketing Through Focus and Strategy 08:29 Importance of Strategy Over Tactics 10:39 Evolving Marketing Roles: From Doers to Orchestrators 14:37 Adapting to AI: Career Mindset and Skill Development 16:34 Marketing Execution as an Asset: Owning vs Renting 19:27 The Role and Evolution of the Fractional CMO

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Rhea Allen is the President and CEO of Pepper Shock Media, host of The Marketing Expedition Podcast, and a branding expert who helps businesses build unforgettable brands from the inside out. In this episode, she dives deep into the connection between culture and branding — and why your internal team is the foundation of how the world sees your business. Discover practical strategies for aligning HR and marketing, fostering employee buy-in, and using storytelling to shape a culture that truly represents your brand.

Today we discussed:

00:00:00 Start 00:00:52 Introducing Rhea Allen 00:01:39 Culture vs. Brand 00:02:45 Hiring for Culture Fit 00:03:46 Culture & Brand Camp 00:05:27 Team Buy-In Through Values 00:06:29 Storytelling in Culture 00:07:47 Storytelling in Marketing 00:08:31 Rise of Authentic Stories 00:10:28 Authenticity vs. AI 00:13:19 Fun & Engagement in Culture 00:18:21 Culture ROI: Retention & Happiness 00:19:52 Final Thoughts 00:21:36 Closing & Contact Info

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Laura Ries is a globally recognized branding strategist, bestselling author, and president of Ries & Ries—the firm she leads alongside her father, legendary positioning pioneer Al Ries. In this episode, she unveils the powerful concept behind her latest book, The Strategic Enemy, and explains why great brands don't just stand for something—they stand against something. Discover how identifying a strategic enemy can give your brand clarity, focus, and unstoppable energy.

Today we discussed:

00:00 Start 00:52 Introducing Laura Ries 03:04 Defining a Strategic Enemy vs Competitor 03:37 Examples of Strategic Enemies in Branding 05:02 Understanding the Enemy as a Problem or Alternative 06:11 The Importance of Finding and Focusing on Your Enemy 06:52 Southwest Airlines: A Case Study in Focus and Enemy Positioning 08:08 Narrowing Focus as the First Step in Positioning 09:01 Category Importance and Brand Examples 12:46 Framework for Building a Brand and Finding Your Enemy 15:52 Entrepreneurial Success Stories: Airbnb and Others 18:33 Innovative New Brands and Category Ownership 20:40 Risks and Realities of Creating a Strategic Enemy

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Sara Nay is the CEO of Duct Tape Marketing and a pioneer in strategy-first marketing for small businesses. With over 15 years of experience in roles from intern to fractional CMO, she now leads the charge in redefining what it means to run a successful, modern agency. In this episode, Sara unpacks her new book Unchained, which introduces the groundbreaking “anti-agency” model—a practical, AI-enabled approach that empowers business owners to stop renting their marketing and start owning it. Listeners will walk away with actionable insights on building lean, AI-enhanced marketing teams and why leadership—not just execution—is the future of scalable growth.

Today we discussed:

00:00 Start 00:43 Introducing Sara Nay 01:37 Identifying Problems with the Traditional Agency Model 03:30 The Anti-Agency Model and AI's Impact on Marketing 05:22 Timeless Marketing Principles in the Age of AI 07:23 Challenges and Dangers of AI Adoption in Small Business Marketing 09:47 The Fractional CMO Plus Model for Small Businesses 14:45 Agency Mindset Shift to Stay Relevant in the AI Era 16:36 Practical Steps for Small Businesses to Take Ownership of Marketing 18:22 How Small Businesses Should Approach AI Integration 20:33 Closing and Resources

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Stacey Hylen is an internationally recognized business coach, growth strategist, and former Vice President of Chet Holmes International. With over two decades of experience helping entrepreneurs and Fortune 500s uncover untapped revenue, she is the author of the upcoming book Hidden Profits: More Clients and Cash. In this episode, Stacey reveals powerful, actionable strategies to boost profits—without spending more on marketing—including reactivating past clients, raising prices with confidence, and fixing hidden “profit leaks.” Tune in to discover how to shift from scarcity to abundance and transform your business into a revenue-generating machine.

Today we discussed:

00:00 Start 00:52 Introduction to Stacey Hylen 01:28 Hidden Profits Concept and Initial Story 02:38 Raising Prices and Overcoming Fear 03:44 Narrowing Focus and Attracting Ideal Clients 05:32 Profit Leaks and Focus on Revenue-Generating Activities 06:39 Shifting Sales Mindset from Selling to Serving 07:54 Business Owners' Relationship with Profit 09:48 Low Hanging Fruit: Reactivating Past Clients 11:42 Come Back Strategy Success Stories and Lessons 12:47 Repackaging and Repositioning Offers 13:53 Hidden Profits Framework: Reactivation and Upselling 15:06 Team Involvement in Sales and Cross-Selling 16:37 From Commodity to Couture: Positioning for Value 18:24 Surprising Client Results and Simple Strategies 20:02 Closing and How to Connect with Stacy Hyland

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