The Duct Tape Marketing Podcast

Upskilling Your Team for What's Next


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The rules of hiring have changed—and many small business owners are still playing by an outdated talent playbook. In this episode, John Jantsch sits down with Rob Levin to explore how to upskill employees for AI, navigate the ongoing talent shift, and build a future-ready team for small and midsize businesses. They discuss why culture and KPIs matter more than ever, how to redesign workflows with an AI-first mindset, and what it really takes to manage AI instead of being replaced by it. If you want to create a resilient organization that thrives amid rapid technological change, this conversation is your roadmap.

Today we discussed:

00:00 The New Talent Playbook Explained

05:43 The Hidden Talent Crisis for SMBs

07:12 AI Upskilling for Small Business Teams

12:00 Building Culture in Remote Teams

14:56 Over-Communication and KPI Clarity

17:30 Using AI to Design Smarter KPIs

20:28 AI, Job Security, and Team Buy-In

22:00 Book, Resources, and Final Thoughts

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The Duct Tape Marketing PodcastBy John Jantsch

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