Building a Business People Can't Imagine Losing starts with a bold idea: love is the most powerful force in business. In this episode, Marcus Buckingham explains why experience intelligence drives customer loyalty, employee engagement, and sustainable business growth. You'll learn how to design experiences that move people from satisfaction to true advocacy using a five-step emotional blueprint. If you want to create emotional connection, strengthen brand loyalty, and build a company customers and employees can't imagine a world without, this conversation shows you how.

Today we discussed:

00:00 Why Love Belongs in Business

03:25 Measuring Love and Experience Intelligence

07:22 Designing Consistent Experiences

11:57 Broken Experiences and Process Thinking

14:33 Designing Love Into Onboarding

18:22 Love as a Strategic Advantage

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