Dr. Margie Warrell is a bestselling author, leadership coach, and global authority on courage, risk-taking, and transformational leadership. She’s worked with Fortune 500 companies, coached C-suite executives, and spoken at the US Congress—empowering thousands to lead with boldness and integrity.

In this episode, we dive into her latest book, The Courage Gap: Five Steps to Braver Action, exploring how fear, self-doubt, and imposter syndrome silently sabotage decision-making and business growth. Margie shares powerful strategies for building your “courage muscle,” raising your rates with confidence, and taking bold action even amid uncertainty.

Today we discussed:

[00:00] Opening

[00:09] Introduction to Margie Warrell

[01:01] What is the Courage Gap?

[02:57] The Difference Between Fear-based and Strategic Pausing

[05:06] What Role Does Imposter Syndrome Play?

[09:48] Finding the Courage to Charge Your Worth

[12:15] Habits to Build Courage

[14:35] Dealing with Fear of Rejection

[17:10] Being Courageous Through the Unknown

More About Margie Warrel:

Check out Margie Warrels Website: https://margiewarrell.com/

Connect with Margie Warrel on LinkedIn: https://www.linkedin.com/in/margiewarrell/

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Prasanna Dhungel is the co-founder and managing partner at Grow By Data, with nearly two decades of experience leading innovation in marketing, tech, healthcare, and SaaS. A graduate of Cornell, Princeton, and Kellogg School of Management, Prasanna brings deep expertise in digital strategy and search engine evolution.

In this episode, he breaks down the future of SEO in an AI-dominated world—covering Google’s AI overview, zero-click searches, and how brand visibility is being redefined. You'll learn what’s working in 2025, how to adapt your content strategy, and the key metrics top marketers are using to stay ahead.

Today we discussed:

[00:00] Opening

[00:09] Introducing Prasanna Dhungel

[00:53] How to Prepare for Changes in Search?

[05:06] Is Intent Driven Content the Way Forward?

[07:16] What Metrics Should We Be Tracking?

[10:39] Best Practices to Show Up in AIO

[16:20] Measuring ROI Without Attribution

More About Prasanna Dhungel:

Check out Prasanna Dhungel's Website: https://growbydata.com/

Connect with Prasanna Dhungel on LinkedIn: https://www.linkedin.com/in/prasanna-dhungel/

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With experience marketing over 1,000 books, Alex Strathdee (CEO of Shelf Life and author of Before the Bestseller), shares why most authors fail to sell books and what to do instead. From free reader seeding to building an author email list and launching with a strategy, he breaks down how to turn your book into a true business asset. If you’re an entrepreneur or author looking to drive serious book sales without wasting time or money, this episode is a must-listen.

Today we discussed:

[00:00] Opening

[00:09] Introduction to Alex Strathdee

[01:03] Do Publishers Promote Books?

[02:45] Mistakes in Book Marketing

[06:54] How is AI Affecting Book Marketing?

[08:30] What is the Goal of your Book?

[09:39] Seeding Readers with no Audience

[13:34] Team and Tools to Help You with Your Book

[16:03] Positioning Yourself to get Lucky

More About Alex Strathdee:

Check out Alex Strathdee's Website: https://www.getshelflife.com

Connect with Alex Strathdee on LinkedIn: https://www.linkedin.com/in/alexander-strathdee/

Read Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money: https://amzn.to/4iXgUen

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Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse, shares bold, future-focused insights on why traditional marketing is fading and how humanizing your brand is the key to standing out in the AI era. We dive into the evolving role of AI in marketing, the power of employee advocacy, and why building authentic brand relationships will define the next generation of marketing success.

Today we discussed:

[00:00] Opening

[00:09] Introducing Carlos Gil

[02:23] Brands Need to Humanize

[07:46] AI and the Need for Human Relationships

[12:25] Communicating the Human Element of Your Brand

[15:49] Omni-channel Marketing

More About Carlos Gil:

Check out Carlos Gil on https://www.linkedin.com/in/carlosgilonline/

Read The End of Marketing: Humanizing Your Brand in the Age of Social Media by Carlos Gil: https://amzn.to/4bHn9Rh

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I chat with Len Silverman—seasoned entrepreneur, longtime Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of business experience and a front-row seat to Gen Z's development, Len offers expert insights into how businesses can attract, engage, and retain Gen Z employees. We explore what makes this generation tick, why traditional hiring practices fall short, and how aligning your company culture with Gen Z values can be a game-changer. If you're struggling to connect with the next generation of workers—or customers—this episode delivers the mindset and tools to bridge the gap.

Today we discussed:

[00:00] Opening

[00:09] Introduction to Len Silverman

[00:53] What is the Personal Brand of Gen Z

[02:56] Common Stereotypes of Genz

[04:16] The Old Ways Aren't Going to Work

[06:39] The Employee Journey

[08:35] Importance of Cultural Consistency

[10:39] Changing Mindsets

[12:44] Gen Z Customers

[14:19] Common Mistakes Trying to Align with Gen Z

[17:11] Turning Gen Z into A Players

More About Len Silverman:

Check out Len Silverman's Website: https://uptoelevenmarketing.com

Connect with Len Silverman on LinkedIn: https://www.linkedin.com/in/up-to-eleven-len/

Read MESH: Aligning the Personal Brand of Gen Z with your Company Culture by Len Silverman: https://amzn.to/3DKURsC

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I chat with Keith Lauver—serial entrepreneur, product launch veteran, and founder of Atomic Elevator, the company behind the high-definition marketing platform Ella. With over $34 million raised for product launches and clients like Trader Joe’s and Whole Foods, Keith brings deep expertise in strategic marketing and AI tools for entrepreneurs. We dive into how AI is transforming small business marketing—not by replacing people, but by freeing them to focus on what they do best. If you're curious about practical AI, marketing automation, and how to rethink your business structure for the future, this episode is packed with insights you won’t want to miss.

Today we discussed:

[00:00] Opening

[00:09] Introducing Keith Lauver

[01:52] Understanding the Practical Uses of AI

[04:17] What are AI Agents?

[07:45] How Does AI Affect Organizational Structure

[11:46] AI Doesn't Change Human Value

[16:22] Personalized Marketing

[17:37] Ella AI

[21:22] Privacy Concerns with AI

More About Keith Lauver:

Check out Keith Lauver's Website: https://www.atomicelevator.com

Connect with Keith Lauver's on LinkedIn: https://www.linkedin.com/in/keithdlauver/

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Struggling to navigate uncertainty in your business? In this episode of the Duct Tape Marketing Podcast, I sit down with Bill Canady, seasoned business leader and author of From Panic to Profit. With over 30 years of experience driving business growth and optimizing operations, Bill shares how the 80/20 rule can help you focus on what truly drives profitability and efficiency. We discuss strategies for scaling smart, maximizing profits, and leading with confidence.

Today we discussed:

[00:00] Opening

[00:09] Introducing Bill Canady

[01:01] What is Panic Mode for a Business?

[03:54] The Stockdale Paradox

[06:22] The 80/20 Principle

[10:59] Small Customers that Need Much Attention

[12:58] Earning the Right to Grow

[15:11] Where to Start When Fixing Panic Mode

[16:44] How Will AI Affect Business?

More About Bill Canady:

Check out Bill Canady's Website: https://billcanady.com

Connect with Bill Canady on LinkedIn: https://www.linkedin.com/in/bill-canady/

Read From Panic to Profit - Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle by Bill Canady: https://amzn.to/4bsxUH9

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Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights!

Today we discussed:

• [00:00] Opening
• [00:09] Introducing Sam Dunning
• [00:31] Approach to SEO Strategy
• [03:42] SEO Isn't for Every Business
• [06:21] SEO is a Long-term Game
• [08:53] Your Marketing Niche
• [13:00] Google Search vs AI Search
• [15:24] SEO and Local Search
• [18:46] Where to Start with SEO

More About Sam Dunning:

Check out Sam Dunning's Website: https://breakingb2b.com

Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Want to know what it really takes to build a successful business? In this episode of the Duct Tape Marketing Podcast, I sit down with Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value Through Innovation. Lori shares insights on the seven different paths to startup success, from bootstrapping and business pivots to disruptive innovation and venture capital. Whether you're a small business owner, startup founder, or entrepreneur looking for growth strategies, this conversation will help you navigate challenges, leverage your strengths, and find your own unique path to success.

Today we discussed:

[00:00] Opening

[00:09] Introducing Lori Rosenkopf

[00:53] Telling Real Entrepreneur Stories

[03:59] The Six R's

[06:33] The Realities of Disrupting the Market

[07:37] Bootstrapping

[09:58] Technology Commercializers

[11:17] Accidental Entrepreneur

[15:20] Defining Innovation

More About Lori Rosenkopf:

Check out Lori Rosenkopf's Website: https://executiveeducation.wharton.upenn.edu/faculty/lori-rosenkopf/

Connect with Lori Rosenkopf on LinkedIn: https://www.linkedin.com/in/lori-rosenkopf-5453a3b6/

Read Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovationl Guide by Lori Rosenkopf: https://amzn.to/41vVJKz

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

Want to know where SEO is headed in 2025? In this episode of the Duct Tape Marketing Podcast, I sit down with Bruce Clay, the "Father of SEO" and founder of BruceClay.com. With nearly three decades in search engine optimization, Bruce shares expert insights on how Google ranking, AI-generated content, and SEO strategy are evolving. Learn why quality content, usability, and brand mentions matter more than ever—and what businesses must do to stay ahead in an AI-driven search landscape.

Today we discussed:

[00:00] Opening

[00:09] Introducing Bruce Clay

[00:53] SEO in 1996

[04:47] The Growing Importance of SEO

[11:19] How to Create Quality Content for SEO

[14:50] Is Zero-Click the End of SEO?

[18:59] Guest Podcasting Can Help SEO

More About Bruce Clay:

Check out Bruce Clay's Website: https://bruceclay.com

Connect with Bruce Clay's on LinkedIn: https://www.linkedin.com/company/bruce-clay-inc-

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com