Matthew McQuinn of Coldlytics shares his expertise in transforming cold outreach into a powerful lead generation engine for digital agencies and B2B companies. Through personalization and laser-focused prospecting lists, Matthew reveals how businesses can dramatically improve their outbound sales results while avoiding the common pitfalls that doom most cold email campaigns. This insightful episode delivers practical strategies for refining your lead generation and email marketing approach in 2025, with a particular focus on why smaller, highly qualified prospect lists often outperform larger, less targeted ones.

Today we discussed:

• [00:00] Opening
• [00:09] Introduction to Matthew McQuinn
• [00:54] Outreach with Intention and Value
• [02:57] Targeting Your Cold Outreach
• [07:18] How is AI Impacting Lead Generation?
• [10:51] What Works to Generate Leads
• [14:14] Brand, Privacy, and Effective Outreach
• [16:44] Qualifying Leads
• [21:10] The Most Effective Form of Outreach

• Matthew McQuinn's website - https://coldlytics.com
• Connect with Matthew McQuinn on LinkedIn: https://www.linkedin.com/in/matt-mcquinn/

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TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Join Alex Smereczniak, founder of Franzy.com, as he and John Jantsch dive into the greatest generational wealth transfer in history, the growing trend of people breaking free from their 9-to-5, and how Franzy’s transparent platform is helping individuals add to their portfolios or start their entrepreneurial journey at the perfect time, with the economy poised to boom.

Today we discussed:

• [00:00] Opening
• [01:03] Franchising History
• [02:06] Franchise vs. Independent Business
• [03:28] Is Franchising Secure?
• [05:31] Alex’s Franchise Journey & Franzy
• [07:14] Who Invests in Franchises?
• [08:34] Franchising is Easier Than You Think
• [09:29] Keys to a Profitable Franchise
• [14:11] How Franzy Supports Franchising
• [17:57] Franchise Red Flags
• [19:15] Getting Started with Franzy

• Alex Smereczniak's website - https://www.franzy.com
• Connect with Alex Smereczniak on LinkedIn: https://www.linkedin.com/in/alex-smereczniak-40310329/

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Looking to find the perfect franchise opportunity? Franzy is revolutionizing franchise discovery by cutting out costly middlemen and democratizing access to data. Like Zillow for franchising, Franzy connects prospective franchisees directly with emerging brands—no 60% broker commissions, just smarter matches. Explore the future of franchise investing at https://franzy.com.

We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world!

Today we discussed:

• [00:00] Opening
• [01:15] AI vs Previous Tech Excitement
• [03:25] Approaching AI Strategically
• [05:02] Adopting the Right Mindset Around AI
• [10:47] The Human Element Stands Out
• [13:04] Importance of Storytelling for Your Brand
• [13:49] AI's Impact on Marketing
• [16:08] The Future of Personalization
• [18:55] Marketing Focus for 2025

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On this episode I had the opportunity to talk with Nick Sonnenberg, founder of Leverage and Wall Street Journal bestselling author of Come Up for Air, to explore his CPR framework for transforming business productivity. Nick shares expert insights on fixing broken workflows, streamlining team collaboration, and helping organizations move from chaos to clarity. By focusing on Communication, Planning, and Resources, he reveals practical strategies to save time, reduce stress, and scale sustainably.

Today we discussed:

• [00:00] Opening
• [00:09] Introducing Nick Sonnenberg
• [00:44] How Nick Stopped Drowning in Work
• [06:25] Prioritizing Where to Start
• [07:46] Focusing on What Matters
• [10:08] Investing in Implementing Change
• [11:34] Solving Operational Efficiency Holistically
• [12:48] Best Practices of CPR (Communication, Planning, and Resources)
• [16:24] What Size Business is CPR for?
• [18:14] Find Out More About Nick and His Work

• Nick Sonnenberg's website - http://www.nicksonnenberg.com
• Connect with Nick Sonnenberg on LinkedIn: https://linkedin.com/in/nicksonnenberg/

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

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TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Join me for a fascinating conversation with with brand strategist Jacqueline Lieberman, founder of Brand Crudo and trusted advisor to industry giants like Google, Unilever, and Lexus. She introduces us to her groundbreaking Anti-Focus Group methodology, which transforms traditional market research by replacing sterile conference rooms with intimate VIP dinners. Discover how this innovative approach to B2B marketing uncovers authentic customer insights and helps brands build stronger connections through sophisticated, genuine conversations that drive actionable strategy.

Today we discussed:

• [00:09] Introducing Jacqueline Lieberman
• [01:10] Anti-Focus Group Dinners: A New Approach to B2B Research
• [05:17] Leveraging Dinner Events for Authentic Customer Feedback
• [09:41] Impact of VIP Dinners
• [12:41] Client Feedback of Anti-Focus Group Dinners
• [14:38] Logistics and Strategy for B2B Client
• [16:06] Scaling the Impact of Group Dinners

• Jacqueline Lieberman's website - http://www.antifocusgroup.com
• Connect with Jacqueline Lieberman on LinkedIn: https://www.linkedin.com/in/jliebs/

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

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In this episode of the Duct Tape Marketing Podcast, I interview Duncan Wardle, former Head of Innovation and Creativity at Disney. Duncan, who played a transformative role at Disney Imagineering, Pixar, Marvel, and Lucasfilm, shares how he fostered a culture of innovation that reshaped the guest experience, resulting in breakthroughs like the Magic Band. As the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan unveils powerful tools for unlocking creativity, tackling challenges, and building "yes, and" cultures in organizations.

Today we discussed:

• [00:00] Opening
• [00:09] Introduction to Duncan Wardle
• [01:00] Defining Innovation and Embedding a Culture of Creativity
• [03:12] Embracing Innate Creativity
• [04:48] The Future of Employability
• [09:38] Collaborative Brainstorming Exercise
• [12:43] Unlocking Creativity through Playfulness and Collaboration
• [17:01] River of Thinking and Innovation

• Duncan Wardle's website - https://theimaginationemporium.com/
• Connect with Duncan Wardle on LinkedIn: https://www.linkedin.com/in/duncanwardle/

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

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TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

In this episode of the Duct Tape Marketing Podcast, I interviewed Robert Glazer, founder of Acceleration Partners, a global partner marketing agency, and author of the bestselling book Rethinking Two Weeks Notice. Robert is an expert in workplace culture, employee retention, and leadership. His work challenges outdated corporate practices and offers fresh strategies for creating thriving workplace environments.

During our conversation, Robert shared powerful insights on why the traditional "two weeks' notice" practice is no longer effective and how companies can replace it with the Open Transition Program. By fostering psychological safety, improving communication, and rethinking job exit strategies, businesses can enhance employee retention, protect workplace culture, and build long-term loyalty.

Robert Glazer’s fresh perspective on employee transitions offers actionable strategies for improving employee retention, workplace culture, and corporate reputation. By replacing outdated practices like the two weeks' notice with the Open Transition Program, businesses can create a supportive, loyal, and high-performing work environment.

Today we discussed:

• [00:00] Opening
• [00:34] Introduction to Robert Glazer
• [01:20] Problems with the Traditional Two Weeks Notice
• [03:45] Replacing Two Weeks Notice with the Open Transition Program
• [05:30] Addressing Employee Performance Issues Early and Constructively
• [10:04] Organizational Culture and Open Transition Programs
• [17:24] Structured Employee Transitions and Client Retention

Robert Glazer's website - https://robertglazer.com/

Connect with Robert Glazer on LinkedIn: https://www.linkedin.com/in/glazer/

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

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In this episode of the Duct Tape Marketing Podcast, I interviewed Jay Papasan, a bestselling author, VP of strategic content at Keller Williams Realty International, and co-creator of The One Thing. Jay has dedicated his career to helping individuals and businesses achieve extraordinary results by simplifying priorities and mastering the art of focus. His expertise spans habit formation, goal setting, and purposeful decision-making, all aimed at fostering clarity and productivity in a world filled with distractions.

During our conversation, Jay shared powerful insights from his book and personal experiences, highlighting how small shifts in mindset and behavior can lead to transformational outcomes. From adopting effective morning habits to aligning decisions with core values, Jay broke down actionable strategies to help you navigate competing priorities, improve time management, and achieve sustainable business growth.

Today we discussed:

[00:00] Opening

[00:09] Welcoming Jay Papasan

[01:44] The Longevity and Impact of The One Thing

[06:34] Understanding the Concept of The One Thing and Applying Core Values

[12:03] Impactful Habits for Personal and Professional Success

[17:43] Evolution and Offerings of The One Thing Training Company

Jay Papasan's website - https://www.jaypapasan.com/

Connect with Jay Papasan on Instagram: https://www.instagram.com/jaypapasan/?hl=en

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

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TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

This episode is from the vault!

In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy.

In this eye-opening discussion, Amanda Holmes, a trailblazer in sales strategy, reveals the unconventional yet highly effective methods she employed to revolutionize the sales game. As the CEO of Chet Holmes International, Amanda inherited a multimillion-dollar enterprise and doubled its sales by 1176% in the first year.

Holmes emphasizes the significance of the Dream 100 strategy, a potent approach that originated from her father's work with billionaire Charlie Munger. By targeting a select group of high-value prospects, Amanda explains how this strategy, rooted in old-school principles, became the fastest and least expensive way to double sales for numerous companies.

Amanda's unorthodox approach at trade shows involves walking around with a four-foot billboard strapped to her back. Discover how this attention-grabbing tactic, combined with strategically placed QR codes, became a powerful offline-to-online conversion tool. Uncover the secrets behind Amanda's ability to create a buzz, capture attention, and convert leads seamlessly across different mediums.

In this episode:

• Learn how in-person engagement, coupled with digital elements like QR codes, can significantly enhance your sales strategy.
• Explore the impact of unconventional marketing tactics, such as walking billboards, in creating brand awareness and generating leads.
• Understand the synergy between offline and online efforts, and how blending traditional and modern strategies can revolutionize your sales approach.

Amanda Holmes takes you on a journey into the heart of revolutionary sales strategy. From the Dream 100 concept to walking billboards and QR codes, uncover the tactics that propelled her success in doubling sales and transforming businesses. Embrace the fusion of old-school principles with modern marketing techniques, and revolutionize your sales strategy for unparalleled success in the digital age.

• Connect with Amanda on Instagram - instagram.com/amanditaholmes/?hl=en
• Visit Chet Holmes International - chetholmes.com/
• Get a copy of The Ultimate Sales Machine? - amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158

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Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

This episode is from the vault!

In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing and the intersection of aesthetic versus functional answers.

In this episode, Kate and I chat about useful strategies for cutting through the content clutter, leveraging AI to boost engagement, and understanding the symbiotic relationship between humans and machines in content creation.

You'll learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate's expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing.

• Connect with Kate on LinkedIn - linkedin.com/in/katebradley/
• Visit Lately AI - lately.ai/
• Subscribe to see Lately on Youtube - youtube.com/LatelyAI

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TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com