INTELLIGEMS

Intelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.

WORKSPACE6

Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io.

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Will Nitze is the Founder & CEO of IQBAR, an omnichannel food & bev brand on pace to do $125M at 17% EBITDA in 2025 after doing $59M in revenue at 13% EBITDA in 2024. Follow Will on LinkedIn at https://www.linkedin.com/in/will-nitze/ and on X at https://x.com/willnitze.

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Will Nitze is the Founder & CEO of IQBAR. Follow Will on LinkedIn at https://www.linkedin.com/in/will-nitze/ and on X at https://x.com/willnitze.

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Will Nitze, founder of IQBAR, shares how he scaled his food and beverage brand into the 9 figures and successfully turning the corner to profitability. This episode unpacks why he raised capital (and doesn’t regret it), how he thinks about supply chain leverage, what founders get wrong about bootstrapping, and the real path to operational excellence.

You’ll learn how volume-driven growth models differ from high-margin products, how to avoid channel conflict in OmniChannel, and why your COGS might be the biggest opportunity in your business.

If you're operating a 7–9 figure eCom brand and care about scale, margin, or long-term exit value—this is a masterclass.

CHAPTER TITLES:

1:21: Is there really a big against fundraising?

8:23: How to make money as a food/beverage business?

13:57: Choosing the right investors for your DTC Business

27:08: Finding Product Market Fit

36:14: Operational Muscles For Omni Channel DTC

45:24: Supply Chain 101

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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast

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FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris

Email: [email protected]

Work with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

MOVE SUPPLY CHAIN

Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.

INTELLIGEMS

Intelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.

//

Reach out to James Lee on X at https://x.com/jameshyujinlee to get started with overseas product photography.

Get my complete guide to Target ROAS bidding here: https://www.youtube.com/watch?v=V_7SbiBun10

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What separates the most profitable eCommerce operators from the rest?

In this episode, Andrew breaks down 5 underutilized tactics that high-performing 7–9 figure brands are using to grow faster, retain customers longer, and increase margins—without adding risk.From low-MOQ product launches to price testing that lifts per-visitor profit, to smarter Meta bidding strategies and supply chain overhauls, this episode is packed with actionable insights. If your brand is stuck at a growth plateau, or bleeding margin from inefficiencies, this is the roadmap you’ve been looking for.

You’ll walk away with a clear, tested list of what’s working right now—and where you might be leaving serious money on the table.

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CHAPTER TITLES:

00:22 - Not Launching Enough Products

8:21 - Lower Cost of Product Launch

15:33 - Price Testing

18:08 - Target ROAS Campaigns

21:43 - Supply Chain Management

28:05 - Brand Marketing

//

SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!

//

ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast

//

FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris

Email: [email protected]

Work with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WORKSPACE6

Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io.

RICHPANEL

Cut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at https://www.richpanel.com/.

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Cherene Aubert is the SVP of Ecommerce and Digital at Ilia Beauty, a 9-figure omnichannel beauty brand. Follow Cherene on X at https://x.com/ChereneAubert and on LinkedIn at https://www.linkedin.com/in/chereneetemadi/.

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Cherene Aubert has helped scale some of the most impressive eCommerce brands—from Bobby’s 9-figure DTC ascent to leading omni-channel growth at Ilia Beauty. In this episode, we dive deep into what separates the next level operators from the rest: brand vs performance, measurement nuance, retail sell-through, and how AI might change everything (again). If you’re an 8 or 9-figure operator trying to think 3 steps ahead, this conversation is a masterclass.

Topics Covered:

-Brand vs. performance marketing at scale

-Attribution without over-measuring

-Scaling retail without cannibalizing DTC

-How top operators are integrating AI today

-Surviving the end of the old Facebook playbook

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CHAPTER TITLES:

3:16: Day to Day of an SVP

7:02 - Why The Attribution of Bank Account Never Lies

14:57: Allocation Your Marketing Budget

23:50 - Turning Influencer Strategy Into A Direct Sale

40:40 - Measuring Your Ad Dollars

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SUBSCRIBE TO MY PODCAST FOR 2X WEEKLY EPISODES!

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Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip

//

FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris

Email: [email protected]

Work with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at https://www.richpanel.com/.//Fan Bi is the Co-Founder of The Hedgehog Company, a buyer and advisor of ecommerce brands with 4 brands in your portfolio. Follow Fan on X at https://x.com/lifeofbi and LinkedIn at https://www.linkedin.com/in/fanbi/.//

//Are half of Shopify brands building businesses… or illusions?In this brutally honest episode, Fan Bi (The Hedgehog Company) breaks down why 50% of eCommerce brands may be worth nothing—despite flashy revenue. After reviewing 300+ P&Ls, Fan shares hard-earned insights about margin traps, mispriced equity, and the brutal realities behind “successful” DTC brands.You’ll learn:Why revenue doesn't equal valueThe red flags investors see in most Shopify P&LsWhat healthy eComm businesses actually look like todayWhen growth becomes a liability, not an assetAnd how to evaluate your business before it’s too lateThis is a must-watch for 7–8 figure founders and operators who care more about profit and enterprise value than vanity metrics.

//1:15 - Why Fan Bi Has Looked At 300+ Businesses6:00 - Importance of being Financially Disciplined14:21 - Learning From Failure24:56 - Risk vs Reward To Increase Your Margins33:00 - Why After 15 Years Fan Is Still In E-Commerce?42:12 - Business Problems vs Desired Problems// SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!//Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip //FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WORKSPACE6

Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io.

RICHPANEL

Cut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at www.richpanel.com.

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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast

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Is now a terrible time—or the best time—to be in eCommerce? In this episode, we break down the real impact of rising tariffs, AI disruption, and changing consumer confidence. You'll learn how top DTC brands are cutting costs, rebuilding supply chains, and unlocking hidden margin with tools like AI, offshoring, and incrementality-based ad strategies.Whether you're navigating supply chain challenges or looking to future-proof your P&L, this is a practical playbook for serious operators.

Featuring real insights for:

7- and 8-figure DTC brands

eCommerce founders

Agency and brand-side operators

//CHAPTER TITLES:

0.48 - Consumer Confidence In Purchase Decisions

3:00 - Retail Is Still Growing

8:58 - 3 Things Pushing E Commerce Forward

23:00 - Strategy To Maneuver Through Tariffs For Your Business

28:13 - What To Cut From Your Business To Survive Tariff Increases

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SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris

Email: [email protected]

Work with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

MORE STAFFING

Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠.

WORKSPACE6

Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io.

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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast

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Brett Curry is the Co-founder & CEO of OMG Commerce, a performance marketing agency specializing in Google & YouTube ads for DTC and omnichannel brands. Learn more about OMG Commerce at https://omgcommerce.com and follow Brett on LinkedIn at https://www.linkedin.com/in/thebrettcurry/.

Get Brett's Smart Marketer course at https://smartmarketer.com/youtube-ads-blueprint.

The YouTube Guide

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If you're a 7 or 8-figure DTC brand owner looking to scale beyond Meta ads, this is the YouTube ads deep dive you’ve been waiting for. Andrew Faris sits down with Brett Curry (CEO of OMG Commerce) to break down exactly how successful ecommerce brands are scaling profitably on YouTube in 2024.

Brett has managed YouTube ad spend for top DTC brands across Meta, Google, Amazon, and retail channels. In this episode, they cover:

- How to transition Meta creative and targeting to YouTube

- When to use Target CPA vs Max Conversions

- YouTube Shorts vs In-Stream vs In-Feed ads

- Real-world launch strategies that scaled brands from $0 to $1M/month

- Why YouTube often underreports ROI

- and how to measure the full impact

- Proven creative frameworks that drive ROAS

- How to structure campaigns, audiences, and budgets for sustainable growth

Whether you're hitting a ceiling on Meta or ready to diversify channels, this episode will help you build a scalable, profitable YouTube ad engine for your brand.

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CHAPTER TITLES:

1:30 - Youtubes Golden Moment In DTC

6:50 - Conversion Focused Campaigns

14:32 - Automatic Bid Strategy On Youtube

19:50 - Time To Scale Your Ads On Google

31:38 - Youtube Measurement

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SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!

FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris

Email: [email protected]

Work with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

MORE STAFFING

Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠.

INTELLIGEMS

Intelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.

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Nate Lagos is the VP of Marketing at Original Grain, a mid-8-figure brand that grew 100% last year, is on pace for 100% growth this year, and has been profitable at every step of the way. Follow him on X at https://x.com/natelagos and listen to his podcast, Tactical & Practical, at https://open.spotify.com/show/5nULM2GckoiJp7rri3kYt1?si=44dbbadd43df44bd.

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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast

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What does it really take to double an 8-figure e-commerce brand — profitably? In this conversation, Nate Lagos, VP of Marketing at Original Grain, shares exactly how their team scaled 100% year-over-year without sacrificing margin — through smart product strategy, aggressive price testing, and relentless marketing fundamentals.We dive into the tactical details behind product development, launch cadence, scaling customer lifetime value, and why price testing is one of the most overlooked profit levers in e-commerce today. Nate also shares how Original Grain is moving upmarket, growing AOV, and creating more profitable customer cohorts without over-relying on paid ads.If you're a business owner, entrepreneur, or e-commerce leader serious about scaling profitably in 2025 and beyond, this episode is a must-watch.

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CHAPTER TITLES:

1:50 - Conspiracy Theories With Nate

5:43 - Core Drive To Financial Growth'

11:22 - Product Collaborations

16:53 - Product Diversification

20:20 -Who Controls The Product Release Schedule

38:00 - The Importance of Price Testing In Your Business

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SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!

FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris

Email: [email protected]

Work with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

BEHIND THE SCENES STUDIO

Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: ⁠https://www.behindthescenes.studio/.

INTELLIGEMS

Intelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.

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Alex Cooper is the Co-Founder and CEO of AdCrate, a performance creative agency for 8 and 9 figure DTC brands. Follow Alex's (incredible!) X account at https://x.com/alexgoughcooper or go directly to https://adcrate.co to work with him.

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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast

//

SUBSCRIBE TO MY PODCAST FOR 2X WEEKLY UPLOADS!

FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris

Email: [email protected]

Work with Andrew: https://ajfgrowth.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠//

In this episode, we dive deep into the future of ad creative with Alex Cooper, one of the most forward-thinking minds in ai - driven marketing. If you're a business owner, entrepreneur, or eCommerce professional relying on meta ads to scale, this conversation is a must-watch. We explore how artificial intelligence is transforming creative strategy—where it excels, where it falls short, and how to combine high-volume testing with real, authentic content. Whether you're overwhelmed by new tools or searching for a smarter way to scale, this episode delivers clarity and actionable insight for navigating the next wave of ecommerce growth.

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CHAPTER TITLES:

1:47 - Blending AI w/ Ugly Ad Campaigns

7:12 - How AI Can Test Mass Amounts of Your Ads

16:31 - What Important Factors Go Into Understanding Your Customer

22:35 - Digital Marketing AI Tools

34:00 - Using AI For Strategy Research

45:09 - Using AI For Creatives

BEHIND THE SCENES STUDIO

Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: ⁠https://www.behindthescenes.studio/.

ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast

//

Dr. Andrei Lunev and Ruslan Galba are the co-founders of Tegra.Co, a digital ads agency scaling DTC brands profitably with Meta Ads, Google Ads, and Email Marketing. Explore working with them at Tegra.Co, follow Andrei at X https://x.com/andreilunev.

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SUBSCRIBE TO MY PODCAST FOR 2X WEEKLY UPLOADS!

FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris

Email: [email protected]

Work with Andrew: https://ajfgrowth.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠//

In this episode, we explore how AI, machine learning, and manual bidding strategies are reshaping performance marketing on platforms like Meta and Google. Featuring Dr. Andre Lunev (a PhD in physics turned media buyer) and his partner Russ Galba, this conversation dives deep into how advanced data models, cost controls, and custom AI tooling are being used by elite marketers to unlock profitability at scale. If you're running high-spend ad accounts and want to understand what’s next in paid media strategy, this episode delivers real-world frameworks and technical insight you won’t hear anywhere else.

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CHAPTER TITLES:

3:00 - Why Bid Caps Is The Go To For Media Buying

10:08 - Effectiveness of Manual Bids In Meta

20:32 - Challenges of Reliable Bidding In Google

26:10 - Helpful Tools For Digital Ads

33:00 - Analyzing Google Data Trends

42:00 - Do Ugly Ads Really Work?

MORE STAFFING

Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠.

MOVE SUPPLY CHAIN

Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.

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Lara Guevara is the CEO of Move Supply Chain, a Philippines-based supply chain agency, and More Staffing, a hiring firm to help you find, recruit, onboard, and train incredible Filipino talent for your business. Visit Move Supply Chain at https://movesupplychain.com and More Staffing at https://morestaffing.co/af.

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CHAPTER TITLES:

2:18 - Helpful Ideas To Work Through Tariffs For Ecommerce

7:59: Exploring Other Countries Besides China For Sourcing

12:00: Trade Offs Using Vietnam

23:09 - Stockpiling Inventory To Save Costs

36:02 - Could Tariffs Be Good For Ecommerce Brands?

59:02 - How Businesses Can Adapt To Higher Tariffs

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SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!

FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris

Email: [email protected]

Work with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠