In this episode of The Ecommerce Alley podcast we discuss navigating summer sales slumps, emphasizing the importance of proactive planning and smart marketing strategies. Learn how to assess your business metrics, avoid unnecessary budget cuts, and leverage slow seasons for growth and innovation. 

Recommended Podcast Episodes:

Run A Promo Sprint: Episode 185

Budget Your Ad Spend: Episode 147

Allocate Time/Money To Branding Activities: Episode 129

Develop/Improve New or Existing Products: Episode 173

Add More Bricks To Your Castle: Episodes 177 and 181

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

In this episode of The Ecommerce Alley podcast, we discuss the recent rollout of Meta’s new sales campaign, focusing on key differences between the old ASC and manual strategies. Learn how we've been using Advantage+ Sales campaigns, how you should transition to start using them, and if you should even use them at all. 

Mentioned Resources:

► TEA 184: Meta’s Brand New AI: Andromeda, Lattice, GEM & Sequence Learning (FULL Breakdown)

► TEA 189: The #1 Meta Ad Testing Campaign Structure For 2025

► THE ECOMMERCE META ADS SCALING COURSE

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Cats outta the bag… we have stakes in 3 ecommerce brands and we’re going to share everything on our journey to $1M/mo with them. 

In this episode, we share WHY we picked them and the first things we did. For two of them, we’re five months into partnership and they’ve already grown revenue 395% collectively.

If you want the scoop on what we looked for, what we did first, and what we’re doing next, listen to this episode!

Mentioned Resources:

CEO Dashboard

The Freedom Business Model

Check out their links below:

Pacific Hound - Bringing the outdoors in with handcrafted and carefully curated dog gear.

The Quirky Mouse - Seriously Deep Cut Disney

Right Wing Naturals - Superior American Soap, Handcrafted For Men. 

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

►  Grab Our Brand New Meta Ads Course

In this episode of the podcast Josh and Dylan talk about the new testing strategy that we rolled out to our clients and how it has impacted their ad results. 

Meta made major changes to their algorithm in March, and this new strategy plays right into that. 

They discuss:

• An Overview Of What Has Changed
• The New Strategy
• Warnings With The Strategy
• A Brand New Course

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

How do you set revenue goals? Most people set arbitrary numbers like $10k or $100k/mo, but don’t know WHY. 

Or they scale to their target revenue, but aren’t profitable along the way or their margins are incredibly slim.

In this episode, Josh and Dylan talk about 3 levels you ascend through in your business, how it felt when we hit $1M in sales and why we don’t set revenue goals any more. 

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Most entrepreneurs are taught not to talk about money—especially with their team. But what if transparency was the secret to trust, accountability and real momentum? A few years ago, we explored the idea of Open Book Operation in our business and it had a wild effect. In this episode, I’ll share 5 things that happened when we did it…

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Free shipping isn’t just a perk — it’s a powerful profit lever. In this episode, Josh breaks down three strategies to set your free shipping threshold in a way that boosts conversions, increases AOV, and protects your margins.

Drawing from data across 400+ ecommerce brands, you’ll learn:

• How the 2.5ish Rule gets customers to buy more without thinking twice
• Why tweaking your threshold just 10% above AOV can nudge higher cart values
• How an X+ Items strategy turns free shipping into a fun shopping challenge

Whether you’re running a Shopify store or scaling your DTC brand, these tactics will help you strike the perfect balance between profitability and customer expectation.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

In this episode of The Ecommerce Alley podcast, join Josh Coffy as he reveals the secrets behind generating 10-20% of your monthly revenue through effective promo sprints. Learn how to transform non-customers into buyers and boost customer lifetime value using proven marketing strategies, including email, SMS, and social media. Tune in for actionable insights that can elevate your ecommerce business to new heights!

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

This is the largest update to Meta since 2021 (IOS14) and is changing everything. In this episode, Josh breaks down the 4 MAJOR Meta AI updates, draws out how they work (don’t judge his stick figure drawings…), and then explains what it means for the future of ads with a BIG TAKEAWAYS list.

You’ll learn:

• Why old-school TOF/MOF/BOF thinking is outdated
• How Meta now predicts the exact content each buyer needs—and in what order
• How ad delivery just got 10,000% faster
• Why previous campaign structures are about to get punched.

Want to read the FULL breakdown & takeaways?

Here’s Josh’s Notion doc on it.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

In this episode of The Ecommerce Alley podcast, Dylan interviews Josh on what marketing strategies the team used to produce an impressive $567k in sales within just four days. 

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |