Feeling like your ads aren’t hitting like they used to? You might be focusing on the wrong type of creative. In this episode, Josh breaks down the #1 ad type that’s crushing it right now—what we call the “Ad-y Ad.”

He’ll show you exactly what it looks like, why it works, and how you can use it to boost your results. Plus, he’ll dive into the difference between intent-driven ads and those that just get clicks.

Click here to snag our 150+ Canva Ad Templates!

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► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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In the last 12 months, our business doubled with revenue per head sitting at 2X the industry average. But it took us 11 years to get to the speed in which we’re not moving.

In this episode, Josh dives into 10 principles that have been transformative for The Ecommerce Alley and the reinvention that comes with it.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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► Attend Our "Best Black Friday Ever” Workshop Here

This episode is PART 1 of our ultimate 2024 BFCM ecommerce playbook. We have to lay the foundation for the best Q4 ever.. and in order to do that we have to have a great offer and a great website. So Josh breaks down 10 offer structures we like to use, how we increase our website conversion rate, and recommended tools for increasing your AOV.

If you like this content and want to see examples of everything, get access to our email/social/ad templates, and build your own personalized plan with us… We’re hosting a 3-hour “Best Black Friday Ever” workshop on November 7!

Recommended Tools In This Episode:
► MonsterCart
► Essential Countdown Timer

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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For years, Josh thought everything in business had to be scalable. If it couldn’t be automated or felt like “crappy work,” he’d dismiss it. But he learned a powerful lesson: scaling is often a byproduct of the non-scalable activities that truly connect with customers.

In this episode, Josh shares how shifting from a B2B or B2C mindset to an H2H (heart-to-heart) approach transformed his business.

Josh discusses how building real relationships—like personalized check-ins and follow-ups—adds more value than any automation.

Spoiler: these small, non-scalable gestures led to higher conversion rates, stronger customer loyalty and more profit.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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► Watch Our Episode About Kill Switches and Ad Cycling

In this episode, Josh breaks down the difference between "Engaged Audiences" and "Existing Customers" in Meta's Advantage+ campaign. He also shares how to use them effectively inside your campaign and our recommendations for them This is a technical episode that should answer all your questions about these 2 different features.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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► Check Out Sarah's Podcast: https://www.launchyourboxwithsarah.com/blog?tag=podcast

More money is spent online in Q4 than in any other quarter, accounting for up to 50% of annual ecommerce sales.

Which means…

There’s no time to waste—you need to go all in.

Sarah Williams with Launch Your Box Podcast had me on to discuss selling limited-quality products with Meta Ads!

In this episode, we dive into:

Managing advertising expectations
- The best types of ads to run in Q4
- Reverse-engineering your sales goals
- And what I believe is the BEST campaign structure for short promotions

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
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This episode is from a live 3-day intensive we held for our Max Profits Mentorship clients at Walt Disney World.

Learn how small, thoughtful details can create unforgettable customer experiences that build loyalty and drive repeat business.

In this episode, Josh explores the concept of “bumping the lamp”—going the extra mile in ways customers may not even notice, but that make all the difference.

It's how you can turn one-time buyers into lifelong fans by obsessing over every interaction, creating value, and crafting a service experience that leaves a lasting impact.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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Just had a pre-holiday planning session with our clients. From doing this for many years now, I can confidently say that the ones who wait until November to start prepping will lose to the ones who prepare in September/October.

Shocking, early bird gets the worm type stuff.

Because it’s such a compressed timeline, it’s critical that you maximize the value of each customer.

So to help with that, I want to give you 7 quick ways to increase your AOV for the holidays.

Many of these will apply even OUTSIDE the holidays, but some are more holiday-specific.

So by figuring these out now, you’ll prime yourself for more profit from each customer during the holidays and even after.

Going to have tools we use that will help with many of the capabilities I’m going to talk about in this episode:

• MonsterCart (Shopify)
• Zipify OCU (Shopify)
• Rebuy (Shopify)
• Route.com (Shipping Protection)
• Cart Upsell (Woocommerce)
• FunnelKit (Woocommerce - Great For Detailed Sales Funnels With Order Bumps, Upsells, Downsells, etc.)
• One-Click Upsell Funnel (Woocommerce)

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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We recently spent $50,000 during a 14-day promotion and this campaign required ZERO optimization. This was a new test we ran.

In this episode, Josh breaks down the hypothesis, setup, results, and observations.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |