Most entrepreneurs think they know exactly what their customers, team, or business needs. We used to believe that too, until I realized feedback loops are the secret systems every great company builds into their DNA.

In this episode, we’ll break down why feedback matters, where you should be using it, and the biggest trap that distorts it… survivorship bias.

We share how we use feedback loops inside our programs, events, and team check-ins, plus the five rules for creating a system that actually works. By the end, you’ll know how to collect feedback in a way that scales, what to ignore, and how to innovate in a way that keeps people around longer.

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