School of Sales by Macy McNeely

Most women don't fail at building a business online, they quit before it works!!

Jasmine Star is one of the OGs of online business. She walked away from a full-ride scholarship to UCLA Law School to become a photographer before she even owned a camera. She made $100,000 her first year, went on to win awards for her work, and started helping other photographers build their businesses.

In 2016, she paid $25,000 to join a mastermind where her hot seat question was "what's a webinar?" Two months later, her first course did $255K in five days, all organic, and the next launch did over $1 million. Since then she's built a membership, a tech company (without knowing a line of code), and a coaching program with its own team of coaches, and she's been on more than a thousand calls with women building their businesses.

Live on stage, Macy asked Jasmine what separates the women who make it from the ones who stall out. Her answer wasn't strategy, and it wasn't better content.

0:00 Meet Jasmine Star, the OG
0:55 "I refuse to die": staying power in business
1:38 Quitting law school to become a photographer (no camera required)
3:48 The $25K mastermind and "what's a webinar?"
6:54 Her mom, and the question that changed everything
8:50 Why she wants women to make money
14:25 What sets apart the women who run with it
15:00 Double your cringe
17:27 Consistency vs. strategy vs. quality
20:09 Attract or repel
22:30 Lessons from five seasons of business
25:01 Sales come from the inside, and being too close to your own magic
26:54 Rapid fire: flops, wins, and the $275 watch
30:11 Audience Q&A: "What do I even have to offer?"

💋 Follow Jasmine Star on IG: https://www.instagram.com/jasminestar/

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The painting behind me in almost every ad we run was made by the woman in this video. Her name is Sydney Faulkner.

Three years ago I went looking for a "woman in the arena" piece, the Roosevelt quote as an image instead of words, and a stranger on Instagram pointed me to Sydney. That painting has been in the background of my office, my content, and nearly every ad since, and it outperforms almost everything else we run.

So we flew to her studio in Wilmington, North Carolina to talk to her properly, and to start building something together. Sydney is officially the artist on the Salesgirls team. There's a collection coming, and you'll see it here first.

Then, in the middle of the conversation, she said one sentence about how she decides what to charge and I stopped the interview.

This one is for every creative, service provider, and business owner who has ever sent a quote and felt sick about it after. We get into pricing on worth instead of permission, why meaning is what makes work valuable, how structure makes creatives more free instead of less, and what changes when you stop selling the object and start selling the story inside it.

✨ Follow Syd's work: https://www.instagram.com/bysydstudio/

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Sales are being made in your business. That's proof sales happened. It's not proof that your ability to sell is what made them.

Most female founders skip the skill entirely and go straight to more ads, more funnels, more offers, more team. Then they hit a ceiling and can't figure out why. In this episode Macy walks the whole business building floor by floor, marketing, content, recruitment, retention, delivery, pricing, packaging, strategy, and shows exactly how your sales skill is running all of it.

0:00 — The scissors demonstration, and why effort isn't skill
2:00 — Your business is a building, and sales is the bottom floor
4:24 — Why Macy won't let a "high ticket closer" near her business
8:25 — The marketing floor, your sales message amplified
10:12 — How Dylan handled one objection publicly and ran an $80K launch
12:13 — Funnels, and Russell Brunson's "clone of your best salesperson"
13:14 — Why the webinar works, and where the $30K minimum comes from
17:11 — The content floor, tour guide vs. professor
22:15 — What a sales principle looks like inside content
24:57 — The recruitment floor, people aren't looking for a job
29:11 — The retention floor, the Chanel bag and the toilet paper
33:36 — The delivery floor, your life is a reflection of how you sell
36:57 — The pricing floor, $600K in 8 months and still stuck
39:55 — The packaging floor, and why Macy will never run a discount
45:29 — The strategy floor, and the $20K program that didn't use its own strategy
47:41 — Wiring $350,000 on a Thursday, and making $355,000 back by Halloween
52:16 — The axe, and how sharpening actually works

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The exact phrase that gets a cold lead to book, show up, and buy — and the one word that's quietly costing you the sale before the call even starts.

Macy breaks down the difference between a "learning state" and a "decision state," why "consult call" (or discovery, or clarity call) puts people in the wrong one, and the seven-word phrase to use instead.

0:00 — Intro
 1:48 — Why "consult call" is costing you
 2:38 — The 3 reasons "consult call" backfires
 8:14 — Whiteboard demo: the learning state
 15:38 — The exact phrase to say instead
 18:04 — Whiteboard demo: the decision state
 22:47 — What this phrase does psychologically
 26:12 — Real client story: booked and paid in 24 hours

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⏱️ Timestamps
0:00 — Intro
1:10 — Why I thought I'd have to give up my business
3:36 — Crying myself to sleep over the fear of choosing
4:49 — Searching for a role model who'd done both
8:01 — Why I hated "manufacturing magical moments"
10:40 — The sentence my husband said that changed everything
13:06 — The 4 things I do: create, communicate, connect, coach
14:25 — #1: Create the moment before it happens
18:10 — #2: Communicate — practicing words with adults
19:49 — #3: Connect — giving them a social mission
22:26 — #4: Coach them through their emotions
23:21 — The story my dad taught me: "Good is cool"
29:23 — What this means for you

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She has 90 people show up to a first event with zero track record. She has a mastermind where nobody yes-es her to death. And she has a community so loyal that if she says "we have thousands," you can double it and still be under.

In this episode, Dr. Stephanie Wigner breaks down how she built The Wealthy Practitioner into a movement, not a program, and why she stopped trying to make people comfortable. We get into identity-first coaching, the exact question she asks clients before any strategy talk, how she's rebuilding her team and offers to scale past $10M without sacrificing her marriage or her son, and the mentor conversation that changed how she negotiates with her own potential.

0:00 — Community is the new offer
1:55 — Building a place where nobody feels like the black sheep
6:03 — Where her conviction actually comes from
9:00 — The "don't question me" energy
10:16 — "Why are you paying me?"
16:14 — What she's learned from mentors (Jay Abraham, Ed Mylett)
19:11 — Ed Mylett tells her to stop negotiating with herself
25:13 — "Why are you negotiating with your potential?"
37:06 — What she's let go of to get here
49:09 — Live Q&A with the room
56:53 — The most unhinged thing she's said in a mastermind call

Links & Resources 🔗
📲 Work with Steph: https://stephaniewigner.com/
🎉 Follow Steph on IG: https://www.instagram.com/drstephaniewigner/
💖 Learn more about the Salesgirls: https://thesalesgirls.com/
💋 Follow the Salesgirls on IG: https://www.instagram.com/thesalesgirlsofficial/?hl=en

• Join the Sell Your Offer Challenge❤️‍🔥  
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Objections aren't the problem. Desire is. And once you know how to create it, objections start solving themselves.

In this episode, Macy breaks down why the salesperson who says "I don't have any questions" is the one who was never buying in the first place, and why the real skill isn't learning ten new comeback lines. It's learning how to make someone want something so much they talk themselves through every excuse on their own.

She walks through the exact exercise she uses to build desire in her own life first (yes, including a story about her husband that will make you side-eye your own relationship), then shows how to translate that into a "payoff picture" your audience can't stop thinking about.

⏱️ TIMESTAMPS
0:00 — Do you feel like you're always handling objections?
0:38 — How to handle objections before they ever come
1:27 — Welcome to the School of Sales Podcast
2:22 — Objections are good: the mall kiosk analogy
4:36 — The kitchen renovation that's waited 5 years
7:26 — Why creating desire is the real sales skill
9:34 — The desire exercise Macy runs on herself first
11:46 — Date night exercise: imagining a stranger meeting your husband
19:11 — The Bahamas eels story
23:01 — What financial freedom actually looks like
25:29 — The cookies-in-the-oven metaphor
28:27 — The Sell Your Offer Challenge

Links & Resources 🔗
💖 Learn more about the Salesgirls: https://thesalesgirls.com/
💅 Apply to work with us: https://go.thesalesgirls.com/apply-page 
💋 Follow the Salesgirls on IG: https://www.instagram.com/thesalesgirlsofficial/?hl=en

• Join the Sell Your Offer Challenge❤️‍🔥  
• Buy our Book, Persuade for Good📖
• Watch us on YouTube!🚀
• Follow us on Insta 💗

She's the #1 AI trainer in the world. She's also, in my opinion, one of the best people leaders I've ever watched work.

Nobody asks Callan about the second thing. This is that conversation — the call that had nothing to do with AI, the launch that broke live in front of 7,500 people, and what she did with her team in the 24 hours after.

📌 Timestamps

0:00 — Intro: the question nobody asks the #1 AI trainer in the world

2:19 — 7,500 signups, a 3,000-person cap, and a crashing Zoom

4:41 — The decision to rerun the entire thing live, the next day

20:04 — Scaling from $4M to $25M in one year

24:37 — Letting go of control as the business outgrows her

36:51 — The one bottleneck only she can solve

44:04 — What she wishes people asked instead of "how do I use AI for X"

45:01 — The unhinged opinion: pick up the phone

Links & Resources 🔗

📲 Work with Callan: https://theuncommonbusiness.co/ 

🎉 Follow Callan on IG: https://www.instagram.com/callanfaulkner/?hl=en 

💋 Follow the Salesgirls on IG: https://www.instagram.com/thesalesgirlsofficial/?hl=en 

• Join the Sell Your Offer Challenge❤️‍🔥  
• Buy our Book, Persuade for Good📖
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You knowing your stuff is almost never the problem. 

This one's for the expert who can talk about their craft for an hour and still watch a client's eyes glaze over. 

If you can't say it simply, you don't know it as well as you think you do, and neither does the person paying you.

Links and Resources 🔗

💰 Join the Sell Your Offer Challenge: https://join.thesalesgirls.com/ 

📲 Follow the Salesgirls on IG: https://www.instagram.com/thesalesgirlsofficial/?hl=en

• Join the Sell Your Offer Challenge❤️‍🔥  
• Buy our Book, Persuade for Good📖
• Watch us on YouTube!🚀
• Follow us on Insta 💗

In this video, I'm breaking down why rushing your offer reveal is the most common (and most expensive) mistake in one-to-many selling, and what to do instead. 

We'll get into why over-teaching flattens your pitch before you even get there, the belief-removal process that has to happen before anyone says yes, and how to make every single piece of your offer feel worth the full price on its own.

Links and Resources 🔗

🔴 Register for the LIVE Masterclass Encore: https://go.thesalesgirls.com/encore-register?fbclid=PARlRTSATMTwhwZG9mAmV4dG4DYWVtAjEwAHNydGMGYXBwX2lkDzEyNDAyNDU3NDI4NzQxNAABp0ElETNuXFLtjKQvylb_z1MICL8YMM108ni1t4uKKhdbSK0GL3xVCM8fE8HR_aem_RMfKdalR8ko74drQL_fSyg 

📲 Follow The Salesgirls on IG: https://www.instagram.com/thesalesgirlsofficial?igsh=MjE3azlycDNtOHI4&utm_source=qr

• Join the Sell Your Offer Challenge❤️‍🔥  
• Buy our Book, Persuade for Good📖
• Watch us on YouTube!🚀
• Follow us on Insta 💗