School of Sales by Macy McNeely

You can make good money and still feel like it slips through your fingers. Most of us were never taught how to keep it.

Barb Schreihans wasn’t either. She grew up on food stamps and now runs an extremely successful tax firm with 47 full-time employees. In this live conversation with Macy, she shares how she learned to trust herself with money and why spending on yourself isn’t a reward, it’s maintenance. She also explains how she thinks about taxes so she’s not handing over more than she has to.

If you’ve ever avoided your taxes, said “it’s fine” when it wasn’t, or wondered why the money never seems to stick, start here.

⏱️ Timestamps
0:00 Can you stop paying taxes?
2:44 The hire that made 47 employees possible
3:27 The text that changed how Macy sees self-care
6:14 The 10% rule she follows every time she invests
6:55 Why she touches her money
9:19 Turning taxes into a game (and a farm for veterans)
12:58 The Costa Rica customs line
14:56 Why it’s so hard to ask for what you want
19:27 From Special Forces to her sales team
24:16 The beliefs keeping women from mastering money
30:44 Courtside next to LeBron
35:28 The girl from Compton
36:21 Crying on the floor in college
42:00 Get Barb’s Champagne Cash Codes
42:24 Live Q&A: self-care on a tight budget
44:57 Live Q&A: cars for two businesses
47:24 Live Q&A: S corp vs. LLC taxed as an S corp
50:52 Live Q&A: what it took to lead a team of 47

✨ Follow Barb on social: https://www.instagram.com/yourtaxcoach/

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I lose my wallet constantly, forget to close the fridge, and found gum stuck to my journal in church. I still hit my goals.

This isn’t about throwing your phone across the room or never buying cookies again. It’s about the system running inside your head: how you think, how you react, and how you manage your own mind.

I walk through the three steps I use every week to do that: Decide, Obey, and Multiply. You’ll hear the question that kept me from quitting my business, why I only get to be the boss of my life for 90 minutes a week, and how an 80-page book I wrote in two weeks has helped bring in over $4 million.

⏱️ Timestamps

0:00 Your internal operating system
0:37 Confessions of a Type B princess
2:12 Step 1: Decide
4:03 The power of tiny decisions
6:43 The question that kept me from quitting
8:36 Meet Queenie
9:33 Your future brain vs. your reactive brain
11:26 Step 2: Obey
11:44 The parent and the toddler
15:38 The boss and the employee
17:44 The coach and the athlete
18:40 The master and the minister
22:49 Why feeling rushed is a red flag
24:25 Step 3: Multiply
24:44 The small book that changed everything
29:00 It’s all just a vehicle
30:31 Join me November 4

🗓️ Sign Up for my Master Your Calendar, Master Your Life Workshop: https://join.thesalesgirls.com/myc-registration-page

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I gave myself a full year to fix the part of my business I hated most and it only took 30 days.

After training about 3,000 women in sales, I keep noticing one thing that separates the ones who win from the ones who don't and this keynote is about that one thing.

⏱️ Timestamps
0:00 Ashley Brock's intro: someone always goes first
5:37 You can pay for the click, but not for them to stick
6:52 The $25K offer that became $50K
9:08 The strongest tree in Texas
11:15 What Ed Mylett has to do with it
14:03 The seed that can't grow on its own
15:31 What stays with you your whole life
17:17 The clean-your-room test
18:20 Yes, there are dumb questions
19:47 What a waiter in Vegas taught me
20:39 How moms lift cars
22:26 I went through five operators
25:59 Three years vs. 30 days

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I never wanted to be a content creator. I wanted to train women in sales. So I stopped creating content and started extracting it.

If you sell an offer, you already know you have to say the same thing a million times. The hard part is doing it without boring yourself, boring your audience, or putting your whole life on camera.

⏱️ TIMESTAMPS
0:00 I never wanted to be an internet personality
2:57 The anyway offer (and why I let it go)
4:20 Anyway content
5:09 Why oversharing makes people treat you casually
7:13 The 5 categories in my story arsenal
9:08 Your story is happening every single day
10:26 Why extracting stories makes you better at sales
16:58 The story extraction framework
20:05 Example: the $1,200 cabana fan
24:13 Example: “I’m not that kind of mom”
26:53 Example: the pond house
27:56 Example: where legends are made
29:04 Example: fever blister buddies
31:52 Example: a big life needs big support
36:18 Example: the webinar where I didn’t teach a thing
40:02 Social media is my gym


✨ Read the Untold Stories email series:https://go.thesalesgirls.com/lore-optin?utm_medium=referral&utm_source=youtube&utm_campaign=free-rsource&utm_content=lore-asset
💄 Watch how to pitch your offer so one thing is worth it all: https://youtu.be/b2LCXVD0GLU
💋 See every reel from this video: https://www.instagram.com/p/DbGSdHkRpFC/
https://www.instagram.com/p/Db345MYR8V0/
https://www.instagram.com/p/Dcl4sgCxqxs/
https://www.instagram.com/p/Dct_lmGRytB/
https://www.instagram.com/p/DdUUmnPR6gh/

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I sat in maybe two planning meetings for my own live event this year AND it was the best one we've ever hosted!!

This is the behind-the-scenes of how I stopped orchestrating every detail of Sales Mastery Live, our annual in-person event, and started showing up as the artist instead. The Taylor Swift post that flipped it for me, why I ran the whole event like a concert, and the one thing I believe a founder should never hand off.

⏱️ Timestamps
0:00 Surprised by my own event
1:33 What a fulfillment event is
4:18 Why I hated the "orchestrator" kind of leadership
8:22 Orchestrator vs. rockstar
9:47 The Taylor Swift post that changed everything
14:42 Treating a fulfillment event like a sales event
16:25 Why you only get ONE point
18:34 Why our theme was "Rich"
19:50 Running the event like a concert
20:43 Bringing in featured artists
26:14 What I'll never do again
28:03 Creating meaning around seemingly meaningless things
30:34 What my team built without me
32:01 "They're coming for your brain"
34:58 The one thing only the founder owns
37:20 How to get to Sales Mastery Live

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Most women don't fail at building a business online, they quit before it works!!

Jasmine Star is one of the OGs of online business. She walked away from a full-ride scholarship to UCLA Law School to become a photographer before she even owned a camera. She made $100,000 her first year, went on to win awards for her work, and started helping other photographers build their businesses.

In 2016, she paid $25,000 to join a mastermind where her hot seat question was "what's a webinar?" Two months later, her first course did $255K in five days, all organic, and the next launch did over $1 million. Since then she's built a membership, a tech company (without knowing a line of code), and a coaching program with its own team of coaches, and she's been on more than a thousand calls with women building their businesses.

Live on stage, Macy asked Jasmine what separates the women who make it from the ones who stall out. Her answer wasn't strategy, and it wasn't better content.

0:00 Meet Jasmine Star, the OG
0:55 "I refuse to die": staying power in business
1:38 Quitting law school to become a photographer (no camera required)
3:48 The $25K mastermind and "what's a webinar?"
6:54 Her mom, and the question that changed everything
8:50 Why she wants women to make money
14:25 What sets apart the women who run with it
15:00 Double your cringe
17:27 Consistency vs. strategy vs. quality
20:09 Attract or repel
22:30 Lessons from five seasons of business
25:01 Sales come from the inside, and being too close to your own magic
26:54 Rapid fire: flops, wins, and the $275 watch
30:11 Audience Q&A: "What do I even have to offer?"

💋 Follow Jasmine Star on IG: https://www.instagram.com/jasminestar/

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The painting behind me in almost every ad we run was made by the woman in this video. Her name is Sydney Faulkner.

Three years ago I went looking for a "woman in the arena" piece, the Roosevelt quote as an image instead of words, and a stranger on Instagram pointed me to Sydney. That painting has been in the background of my office, my content, and nearly every ad since, and it outperforms almost everything else we run.

So we flew to her studio in Wilmington, North Carolina to talk to her properly, and to start building something together. Sydney is officially the artist on the Salesgirls team. There's a collection coming, and you'll see it here first.

Then, in the middle of the conversation, she said one sentence about how she decides what to charge and I stopped the interview.

This one is for every creative, service provider, and business owner who has ever sent a quote and felt sick about it after. We get into pricing on worth instead of permission, why meaning is what makes work valuable, how structure makes creatives more free instead of less, and what changes when you stop selling the object and start selling the story inside it.

✨ Follow Syd's work: https://www.instagram.com/bysydstudio/

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Sales are being made in your business. That's proof sales happened. It's not proof that your ability to sell is what made them.

Most female founders skip the skill entirely and go straight to more ads, more funnels, more offers, more team. Then they hit a ceiling and can't figure out why. In this episode Macy walks the whole business building floor by floor, marketing, content, recruitment, retention, delivery, pricing, packaging, strategy, and shows exactly how your sales skill is running all of it.

0:00 — The scissors demonstration, and why effort isn't skill
2:00 — Your business is a building, and sales is the bottom floor
4:24 — Why Macy won't let a "high ticket closer" near her business
8:25 — The marketing floor, your sales message amplified
10:12 — How Dylan handled one objection publicly and ran an $80K launch
12:13 — Funnels, and Russell Brunson's "clone of your best salesperson"
13:14 — Why the webinar works, and where the $30K minimum comes from
17:11 — The content floor, tour guide vs. professor
22:15 — What a sales principle looks like inside content
24:57 — The recruitment floor, people aren't looking for a job
29:11 — The retention floor, the Chanel bag and the toilet paper
33:36 — The delivery floor, your life is a reflection of how you sell
36:57 — The pricing floor, $600K in 8 months and still stuck
39:55 — The packaging floor, and why Macy will never run a discount
45:29 — The strategy floor, and the $20K program that didn't use its own strategy
47:41 — Wiring $350,000 on a Thursday, and making $355,000 back by Halloween
52:16 — The axe, and how sharpening actually works

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The exact phrase that gets a cold lead to book, show up, and buy — and the one word that's quietly costing you the sale before the call even starts.

Macy breaks down the difference between a "learning state" and a "decision state," why "consult call" (or discovery, or clarity call) puts people in the wrong one, and the seven-word phrase to use instead.

0:00 — Intro
 1:48 — Why "consult call" is costing you
 2:38 — The 3 reasons "consult call" backfires
 8:14 — Whiteboard demo: the learning state
 15:38 — The exact phrase to say instead
 18:04 — Whiteboard demo: the decision state
 22:47 — What this phrase does psychologically
 26:12 — Real client story: booked and paid in 24 hours

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⏱️ Timestamps
0:00 — Intro
1:10 — Why I thought I'd have to give up my business
3:36 — Crying myself to sleep over the fear of choosing
4:49 — Searching for a role model who'd done both
8:01 — Why I hated "manufacturing magical moments"
10:40 — The sentence my husband said that changed everything
13:06 — The 4 things I do: create, communicate, connect, coach
14:25 — #1: Create the moment before it happens
18:10 — #2: Communicate — practicing words with adults
19:49 — #3: Connect — giving them a social mission
22:26 — #4: Coach them through their emotions
23:21 — The story my dad taught me: "Good is cool"
29:23 — What this means for you

• Join the Sell Your Offer Challenge❤️‍🔥  
• Buy our Book, Persuade for Good📖
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