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By Macy McNeely
The School of Sales by Macy McNeely, CEO and Founder of The Salesgirlsยฎ,ย drops new juice every week, providing tangible takeaways to level up your sales, communication and leadership skills.
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The podcast currently has 559 episodes available.
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Objections aren't the problem. Desire is. And once you know how to create it, objections start solving themselves. In this episode, Macy breaks down why the salesperson who says "I don't have any questions" is the one who was never buying in the first place, and why the real skill isn't learning ten new comeback lines. It's learning how to make someone want something so much they talk themselves through every excuse on their own. She walks through the exact exercise she uses to build desire in her own life first (yes, including a story about her husband that will make you side-eye your own relationship), then shows how to translate that into a "payoff picture" your audience can't stop thinking about. โฑ๏ธ TIMESTAMPS 0:00 โ Do you feel like you're always handling objections? 0:38 โ How to handle objections before they ever come 1:27 โ Welcome to the School of Sales Podcast 2:22 โ Objections are good: the mall kiosk analogy 4:36 โ The kitchen renovation that's waited 5 years 7:26 โ Why creating desire is the real sales skill 9:34 โ The desire exercise Macy runs on herself first 11:46 โ Date night exercise: imagining a stranger meeting your husband 19:11 โ The Bahamas eels story 23:01 โ What financial freedom actually looks like 25:29 โ The cookies-in-the-oven metaphor 28:27 โ The Sell Your Offer Challenge Links & Resources ๐ ๐ Learn more about the Salesgirls: https://thesalesgirls.com/ ๐ Apply to work with us: https://go.thesalesgirls.com/apply-page ๐ Follow the Salesgirls on IG: https://www.instagram.com/thesalesgirlsofficial/?hl=enJoin the Sell Your Offer Challengeโค๏ธโ๐ฅ Buy our Book, Persuade for Good๐Watch us on YouTube!๐Follow us on Insta ๐

The exact phrase that gets a cold lead to book, show up, and buy โ and the one word that's quietly costing you the sale before the call even starts. Macy breaks down the difference between a "learning state" and a "decision state," why "consult call" (or discovery, or clarity call) puts people in the wrong one, and the seven-word phrase to use instead. 0:00 โ Intro 1:48 โ Why "consult call" is costing you 2:38 โ The 3 reasons "consult call" backfires 8:14 โ Whiteboard demo: the learning state 15:38 โ The exact phrase to say instead 18:04 โ Whiteboard demo: the decision state 22:47 โ What this phrase does psychologically 26:12 โ Real client story: booked and paid in 24 hoursJoin the Sell Your Offer Challengeโค๏ธโ๐ฅ Buy our Book, Persuade for Good๐Watch us on YouTube!๐Follow us on Insta ๐

โฑ๏ธ Timestamps 0:00 โ Intro 1:10 โ Why I thought I'd have to give up my business 3:36 โ Crying myself to sleep over the fear of choosing 4:49 โ Searching for a role model who'd done both 8:01 โ Why I hated "manufacturing magical moments" 10:40 โ The sentence my husband said that changed everything 13:06 โ The 4 things I do: create, communicate, connect, coach 14:25 โ #1: Create the moment before it happens 18:10 โ #2: Communicate โ practicing words with adults 19:49 โ #3: Connect โ giving them a social mission 22:26 โ #4: Coach them through their emotions 23:21 โ The story my dad taught me: "Good is cool" 29:23 โ What this means for youJoin the Sell Your Offer Challengeโค๏ธโ๐ฅ Buy our Book, Persuade for Good๐Watch us on YouTube!๐Follow us on Insta ๐

She has 90 people show up to a first event with zero track record. She has a mastermind where nobody yes-es her to death. And she has a community so loyal that if she says "we have thousands," you can double it and still be under. In this episode, Dr. Stephanie Wigner breaks down how she built The Wealthy Practitioner into a movement, not a program, and why she stopped trying to make people comfortable. We get into identity-first coaching, the exact question she asks clients before any strategy talk, how she's rebuilding her team and offers to scale past $10M without sacrificing her marriage or her son, and the mentor conversation that changed how she negotiates with her own potential. 0:00 โ Community is the new offer 1:55 โ Building a place where nobody feels like the black sheep 6:03 โ Where her conviction actually comes from 9:00 โ The "don't question me" energy 10:16 โ "Why are you paying me?" 16:14 โ What she's learned from mentors (Jay Abraham, Ed Mylett) 19:11 โ Ed Mylett tells her to stop negotiating with herself 25:13 โ "Why are you negotiating with your potential?" 37:06 โ What she's let go of to get here 49:09 โ Live Q&A with the room 56:53 โ The most unhinged thing she's said in a mastermind call Links & Resources ๐ ๐ฒ Work with Steph: https://stephaniewigner.com/ ๐ Follow Steph on IG: https://www.instagram.com/drstephaniewigner/ ๐ Learn more about the Salesgirls: https://thesalesgirls.com/ ๐ Follow the Salesgirls on IG: https://www.instagram.com/thesalesgirlsofficial/?hl=enJoin the Sell Your Offer Challengeโค๏ธโ๐ฅ Buy our Book, Persuade for Good๐Watch us on YouTube!๐Follow us on Insta ๐

She's the #1 AI trainer in the world. She's also, in my opinion, one of the best people leaders I've ever watched work. Nobody asks Callan about the second thing. This is that conversation โ the call that had nothing to do with AI, the launch that broke live in front of 7,500 people, and what she did with her team in the 24 hours after. ๐ Timestamps 0:00 โ Intro: the question nobody asks the #1 AI trainer in the world 2:19 โ 7,500 signups, a 3,000-person cap, and a crashing Zoom 4:41 โ The decision to rerun the entire thing live, the next day 20:04 โ Scaling from $4M to $25M in one year 24:37 โ Letting go of control as the business outgrows her 36:51 โ The one bottleneck only she can solve 44:04 โ What she wishes people asked instead of "how do I use AI for X" 45:01 โ The unhinged opinion: pick up the phone Links & Resources ๐ ๐ฒ Work with Callan: https://theuncommonbusiness.co/ ๐ Follow Callan on IG: https://www.instagram.com/callanfaulkner/?hl=en ๐ Follow the Salesgirls on IG: https://www.instagram.com/thesalesgirlsofficial/?hl=en Join the Sell Your Offer Challengeโค๏ธโ๐ฅ Buy our Book, Persuade for Good๐Watch us on YouTube!๐Follow us on Insta ๐
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