So Worth It

Do you ever feel like if you can just figure out a few more things your business would just run smoothly?

Like there's a system that's missing... and offer you could improve... or a team member you need to hire that would just fix it all?

In this episode Jackie is sharing how she thought that too (kind of). But over the years, she’s realized business isn’t static. It’s constantly shifting, changing and growing like a leaving breathing thing.

Jackie unpacks how this mindset shift transformed the way she leads, creates, and trusts. She also shares her heart on faith, control, and why you don’t need to see the whole picture to know you’re moving in the right direction.

If you’ve ever found yourself trying to “figure it all out” before taking action, this episode will remind you that sometimes the next small move is exactly what God is inviting you to make.

Send me a message!

Want more help with lead gen, Facebook ads, and funnels?

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DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

In this episode of So Worth It, Jackie Ellis gets real about the tension between perfection, B+ work, and what it really means to operate with excellence. 

Jackie shares her own journey from being a perfectionist (and the bottleneck in her own business!) to embracing B+ work as a way to move faster — and ultimately realizing that excellence, not perfection, is the true goal. 

Through personal stories, client experiences, and even a Milwaukee hotel mishap, Jackie illustrates why excellence is about consistency, care, and intention — not flawless execution.

What You'll Learn in This Episode:

• Why perfection is a trap that kills creativity, speed, and innovation.
• How B+ work gets you moving and creates the momentum needed to reach excellence.
• The difference between appearing perfect vs. actually performing with excellence.
• Real-world examples of excellence in marketing, customer communication, delivery, and sales.
• Why ads don’t create excellence — they simply amplify what’s already there.

Resources & Mentions:

• Book: Never Lose a Customer Again by Joey Coleman

Send me a message!

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

Sometimes the reason your marketing isn’t working isn’t because something’s broken — it’s because you’re asking the wrong question.

In this behind-the-scenes episode, Jackie shares a real conversation with a client who was ready to scrap her entire ad strategy because sales weren’t coming in.

 The twist? Her ads were actually performing incredibly well — getting leads for under $2 in an industry where $7–$10 is the norm.

So where was the disconnect? It wasn’t the ads. It was what happened after the click.

Tune in to hear how a simple shift in the question you’re asking can completely change the way you approach your funnel, your messaging, and your results. You’ll learn:

✅ How to diagnose what’s really going on when your ads “aren’t working”
✅ Why great marketing should both attract and repel
✅ How to use your emails and offers to speak directly to your ideal client (and turn off the wrong ones)

If you’ve ever felt stuck in your marketing, this episode will help you stop chasing surface-level fixes and start solving the real problem.

🎧 Press play now and find out if you’re asking the right questions.

Send me a message!

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

Meta has been quietly stripping away interest-based targeting, and for many business owners, that feels like losing their secret weapon. But what if these changes aren’t the end of your ad success—what if they’re actually making you a stronger marketer?

In this episode, Jackie unpacks why audiences keep “disappearing” inside Ads Manager, what’s really happening behind the scenes, and how to turn it into an advantage. You’ll learn why your messaging now does the heavy lifting, how Facebook’s “signals” system works, and the fastest way to test what resonates with your perfect-fit customers.

If you’ve been frustrated by fewer targeting options, tune in—you’ll walk away with a new perspective, practical strategies, and the confidence to know that your ads can still thrive.

Send me a message!

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

Stepping away from your business can spark fresh ideas—but not every idea deserves your time. 

In this episode, Jackie pulls back the curtain on the hidden cost of pivoting. You’ll learn why “pivoting” often disguises itself as quitting, how every new project can drain profitability, and why the hard, unsexy “valley” is actually where the magic happens. 

Plus, Jackie shares a personal story about a tshirt shop rebrand—and the surprising lesson it holds for every entrepreneur.

If you’ve ever felt tempted to pivot just to scratch that entrepreneurial itch, this episode is your reality check.

Send me a message!

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

Every summer around July 30th, Jackie records a deeply personal episode to mark the anniversary of the day that changed her life—a heart attack at just 34 years old. But this year’s reflection hits different.

In this raw episode, Jackie shares the story of what really happened that day, how it rocked her to the core, and how her understanding of success, stress, and self-worth has evolved nearly a decade later.

From cardiac rehab to career pivots, from perfectionism to peace, this episode is a love letter to every high-achieving woman who’s ever tried to be all the things to all the people.

If this episode sparked something in you or reminded you of your own turning point, Jackie wants to hear from you. DM her on Instagram @iamjackieellis and share your story.

Because your story is worth telling, too.

Send me a message!

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

Episode Description/Show Notes: 

In this episode, Jackie sits down with Kris Jones from Red Door Design to dive deep into her new book From Click to Client: How to Easily Create a Story-Driven Website that Turns Visitors into Clients. 

Kris shares the behind-the-scenes of writing the book, her proprietary framework for simplifying your website and messaging, and why your story is the key to more clients, less overwhelm, and better marketing results. 

Whether you're a service provider, coach, or product-based business, this conversation will challenge how you think about storytelling, websites, and showing up online with confidence and clarity.

What You’ll Learn in This Episode:

• The difference between a founder story and a brand story (and why it matters)
• How to turn your website into your top sales employee
• What “mining your story” means—and why AI can’t do it for you
• Tips for creating a compelling call to action that people actually want to click
• The “Freedom 15” approach to turning your Instagram into a high-converting sales page
• How to simplify your marketing by making your website the sun of your business universe

Links + Resources:

• Get a sneak peek of the book (first 5 chapters via private podcast): reddoordesigns.com/free-resources
• Get the book: reddoordesigns.com/book
• Kris’s Instagram sales page: instagram.com/reddoordesign 

Send me a message!

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

Episode Description/Show Notes:

If you’re tired of attracting lukewarm leads or feeling like you’re stuck in a race to the bottom on price, this conversation will help you rethink your approach to marketing, content, and client experience.

In this episode, I sit down with branding and messaging strategist Amanda Burg, of Liberty Type, to explore what it truly means to be seen, trusted, and chosen—and why that distinction matters far more than simply being liked.

Amanda challenges the traditional sales funnel and introduces a more realistic view of how buying decisions are made in today’s crowded market. We discuss how businesses unintentionally fall into copycat strategies and what it takes to break that pattern and stand out.

She explains the power of building a content ecosystem—one that allows potential clients to immerse themselves in your brand, no matter where they first discover you. Amanda also breaks down how brand consistency, unique positioning, and conviction-led messaging drive deeper client buy-in and long-term results.

In this episode, you’ll learn why being seen, trusted, and chosen holds more weight than simply being liked—and how that mindset shift can transform your approach to marketing. 

Amanda shares how creating a binge-worthy content ecosystem builds long-term trust with your audience and positions you as the clear choice. 

We also explore why most buying decisions don’t follow a traditional funnel and how businesses can stand out by breaking free from cookie-cutter templates. 

Finally, we dive into how your pricing strategy, client buy-in, and long-term results are all deeply interconnected—and what to do if you want to attract clients who are truly invested. 

You’ll learn: 

• Why being seen, trusted, and chosen matters more than simply being liked—and how this mindset shift can transform your marketing approach
• How creating a binge-worthy content ecosystem builds long-term trust and positions you as the go-to expert
• Why most buying decisions don’t follow a traditional funnel, and how to stand out by breaking away from cookie-cutter templates
• How your pricing strategy, client buy-in, and long-term results are interconnected
• What to do if you want to attract clients who are truly invested in your work

Resources Mentioned:

• Never Lose a Customer Again by Joey Coleman
• Amanda’s Website: libertytype.com
• Instagram: @libertytypeco
• Amanda’s Podcast: The Disruptor

Send me a message!

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

If the thought of someone else swooping in and trademarking your business name or signature program makes your stomach drop… this episode is for you.

I’m joined by trademark attorney Sarah Waldbuesser of Twist Law, and she’s breaking down everything you didn’t know you needed to know about protecting your brand.

We’re talking:

• What a trademark actually is (and what it isn’t)
• Why even small businesses should think about trademarking
• The difference between TM, ®, and copyright symbols (finally, some clarity!)
• Real stories of rebrands, legal threats, and business names lost
• The gut punch test to know if it's time to trademark your program, course, or podcast
• The surprising things you can trademark (like sounds and colors)
• And why LegalZoom is not your best move 

Whether you’re still figuring out your brand or already scaling with signature offers, this episode will give you the knowledge—and the kick in the pants—you need to start taking ownership of your work.

Resources mentioned in this episode:
 Free Guide: 5 Expensive Trademark Mistakes Entrepreneurs Make

Sarah's YouTube Channel

Trademarks by Sarah on Instagram

Twist Law

Send me a message!

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]

This one’s not just a podcast episode—it’s a full-blown mini masterclass you can listen to in your car, on your walk, or while hiding from your kids in the pantry.

In this Summer Sales Booster session, Jackie shares the exact 3-part ad strategy that helps you boost your leads and sales all summer long—without chaining yourself to your laptop.

You’ll learn:

• The 3 ad campaigns I recommend for every business
• Why waiting to run ads until things are slow is a losing strategy
• The momentum lesson I learned watching my daughter play soccer (yep, I went there)
• Why your ads don’t have to cost a fortune to be effective (even $1/day can work!)
• How to stay visible in the feed—even if you've been ghosting Instagram 

Jackie also shares why this summer feels especially meaningful to her (cue the mom tears) and how she’s designing a business that funds the fun and keeps clients coming in and how you can, too.

Send me a message!

Want more help with lead gen, Facebook ads, and funnels?

☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

💵 Get The ROAS Rescue Kit >> soworthit.co/roas

DM me on Instagram @iamjackieellis

Or send me an email at [email protected]