Episode Description/Show Notes:

If you’re tired of attracting lukewarm leads or feeling like you’re stuck in a race to the bottom on price, this conversation will help you rethink your approach to marketing, content, and client experience.

In this episode, I sit down with branding and messaging strategist Amanda Burg, of Liberty Type, to explore what it truly means to be seen, trusted, and chosen—and why that distinction matters far more than simply being liked.

Amanda challenges the traditional sales funnel and introduces a more realistic view of how buying decisions are made in today’s crowded market. We discuss how businesses unintentionally fall into copycat strategies and what it takes to break that pattern and stand out.

She explains the power of building a content ecosystem—one that allows potential clients to immerse themselves in your brand, no matter where they first discover you. Amanda also breaks down how brand consistency, unique positioning, and conviction-led messaging drive deeper client buy-in and long-term results.

In this episode, you’ll learn why being seen, trusted, and chosen holds more weight than simply being liked—and how that mindset shift can transform your approach to marketing. 

Amanda shares how creating a binge-worthy content ecosystem builds long-term trust with your audience and positions you as the clear choice. 

We also explore why most buying decisions don’t follow a traditional funnel and how businesses can stand out by breaking free from cookie-cutter templates. 

Finally, we dive into how your pricing strategy, client buy-in, and long-term results are all deeply interconnected—and what to do if you want to attract clients who are truly invested. 

You’ll learn: 

• Why being seen, trusted, and chosen matters more than simply being liked—and how this mindset shift can transform your marketing approach
• How creating a binge-worthy content ecosystem builds long-term trust and positions you as the go-to expert
• Why most buying decisions don’t follow a traditional funnel, and how to stand out by breaking away from cookie-cutter templates
• How your pricing strategy, client buy-in, and long-term results are interconnected
• What to do if you want to attract clients who are truly invested in your work

 

Resources Mentioned:

• Never Lose a Customer Again by Joey Coleman
• Amanda’s Website: libertytype.com
• Instagram: @libertytypeco
• Amanda’s Podcast: The Disruptor

 

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