Meta has been quietly stripping away interest-based targeting, and for many business owners, that feels like losing their secret weapon. But what if these changes aren’t the end of your ad success—what if they’re actually making you a stronger marketer?

In this episode, Jackie unpacks why audiences keep “disappearing” inside Ads Manager, what’s really happening behind the scenes, and how to turn it into an advantage. You’ll learn why your messaging now does the heavy lifting, how Facebook’s “signals” system works, and the fastest way to test what resonates with your perfect-fit customers.

If you’ve been frustrated by fewer targeting options, tune in—you’ll walk away with a new perspective, practical strategies, and the confidence to know that your ads can still thrive.

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