So Worth It

147. The Shiny Distraction That’s Killing Your Business


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Stepping away from your business can spark fresh ideas—but not every idea deserves your time. 

In this episode, Jackie pulls back the curtain on the hidden cost of pivoting. You’ll learn why “pivoting” often disguises itself as quitting, how every new project can drain profitability, and why the hard, unsexy “valley” is actually where the magic happens. 

Plus, Jackie shares a personal story about a tshirt shop rebrand—and the surprising lesson it holds for every entrepreneur.

If you’ve ever felt tempted to pivot just to scratch that entrepreneurial itch, this episode is your reality check.

Send me a message!


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So Worth ItBy Jackie Ellis

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