In this episode of So Worth It, Jackie Ellis gets real about the tension between perfection, B+ work, and what it really means to operate with excellence. 

Jackie shares her own journey from being a perfectionist (and the bottleneck in her own business!) to embracing B+ work as a way to move faster — and ultimately realizing that excellence, not perfection, is the true goal. 

Through personal stories, client experiences, and even a Milwaukee hotel mishap, Jackie illustrates why excellence is about consistency, care, and intention — not flawless execution.

What You'll Learn in This Episode:

• Why perfection is a trap that kills creativity, speed, and innovation.
• How B+ work gets you moving and creates the momentum needed to reach excellence.
• The difference between appearing perfect vs. actually performing with excellence.
• Real-world examples of excellence in marketing, customer communication, delivery, and sales.
• Why ads don’t create excellence — they simply amplify what’s already there.

Resources & Mentions:

• Book: Never Lose a Customer Again by Joey Coleman

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