In this episode, I sit down with Caitlin Copple for a coaching session to map out how she can scale her PR agency, Full Swing, from $1.2M to $5M by shifting from custom services to scalable productized offers.

We dive into why retainers cap growth, how to package services into clear visibility outcomes, and the low-overhead path to building a multi-million dollar agency.

Caitlin also shares the challenges of managing a team, navigating growth plateaus, and how to design offers that scale without burning out.

If you want to grow a services business into a scalable, strategy-first agency, this episode is a blueprint.

Timestamps:
00:00 Introduction
01:10 The challenge of scaling a PR agency past $1M
05:28 Why retainers cap growth potential
09:22 Turning strategy into a scalable product
14:33 Building the first version of a productized offer
19:18 Pricing visibility outcomes instead of hours
23:41 The mindset shift for moving beyond custom services
28:05 Designing a low-overhead path to $5M
33:27 Structuring a scalable offer ladder
39:15 Simplifying client delivery without losing value
44:58 The role of personal brand in agency growth
50:10 How to transition clients from retainer to productized model
54:46 Setting up the systems to sustain scale
01:00:12 Final coaching takeaways

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Caitlin:
Website: https://fullswingpr.com
LinkedIn: https://www.linkedin.com/in/caitlincopple
Instagram: https://www.instagram.com/caitlin_copple
X: https://x.com/caitlincopple

Featured in this episode:
Full Swing PR: https://fullswingpr.com
Kit: https://www.kit.com

In this episode, I sit down with Pat Flynn, entrepreneur, podcaster, and founder of Smart Passive Income, to talk about how creators can build long-term, resilient businesses by putting relationships and community first.

We dive into how Pat went from architect to online entrepreneur, his journey to building multiple 7-figure income streams, and why his approach has always focused on trust before transactions.

Pat also shares his lessons from podcasting for over a decade, how he’s embracing new platforms like YouTube Shorts, and his strategies for staying relevant in a fast-changing digital world.

If you want to build a creator business that stands the test of time, this episode is for you.

Timestamps:
00:00 Introduction
01:00 How Pat went from architect to entrepreneur
06:28 Starting Smart Passive Income and finding his niche
10:45 The importance of serving before selling
15:14 Why Pat doubled down on podcasting
20:37 Building multiple streams of income
26:52 Lessons from over a decade of audience building
32:11 How to stay relevant as platforms evolve
38:09 Experimenting with YouTube Shorts and video content
43:25 Balancing family, business, and creative projects
49:18 The key to long-term audience trust
55:03 Final thoughts and takeaways

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Pat:
Website: https://www.smartpassiveincome.com
Instagram: https://www.instagram.com/patflynn
X: https://twitter.com/patflynn
YouTube: https://www.youtube.com/@PatFlynn
Podcast: https://www.smartpassiveincome.com/shows/spi
Pat Flynn's Book "Lean Learning": https://www.amazon.co.uk/dp/166802764X?tag=spimedia2020-21&keywords=lean%20learning%20pat%20flynn&geniuslink=true

Featured in this episode:
Smart Passive Income: https://www.smartpassiveincome.com
The Smart Passive Income Podcast: https://www.smartpassiveincome.com/shows/spi
Pat Flynn’s YouTube: https://www.youtube.com/@PatFlynn
Pat Flynn's Pokémon YouTube: https://www.youtube.com/@deeppocketmonster
Kit: https://www.kit.com
Pat Flynn's Book "Lean Learning": https://www.amazon.co.uk/dp/166802764X?tag=spimedia2020-21&keywords=lean%20learning%20pat%20flynn&geniuslink=true

#patflynn #deeppocketmonster #leanlearning #entrepreneur #creator #businessgrowth

In this episode, I sit down with Rose Griffin, founder of ABA Speech, to map out how she can scale her $210,000-a-year business serving speech therapists and BCBAs to over $1 million in annual revenue.

We break down how Rose grew a membership of 500 members, the unique value of offering continuing education credits, and how she can use group sales and direct outreach to grow faster.

Rose also shares her origin story of leaving traditional work to build a life of freedom and impact—and why seven figures represents more than just money for her.

Timestamps:
00:00 Introduction
02:05 Rose’s journey from clinician to entrepreneur
06:15 Launching her first online product
11:20 How podcasting grew her audience and business
17:33 Balancing multiple revenue streams
23:12 Hiring and building support systems
30:40 Key lessons from scaling an online business
38:11 Managing time as a clinician and business owner
45:20 Tips for clinicians moving into entrepreneurship
52:04 Rose’s approach to marketing and visibility
59:10 Final advice for creators and clinicians

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com 

Follow Rose:
Website: https://www.abaspeech.org
Instagram: https://www.instagram.com/abaspeechbyrose
YouTube: https://www.youtube.com/@abaspeechbyrose

Featured in this episode:
ABA Speech: https://www.abaspeech.org
Kit: https://www.kit.com

In this episode, I sit down with Chris Donnelly to break down how he built a $10M-a-year business with no sales team and no paid ads—powered entirely by content and personal brand.

We dive into how Chris grew from 0 to 1M+ LinkedIn followers in two years, his system for publishing high-quality content at scale, and why creating more volume (not perfection) can unlock massive growth.

Chris also shares his approach to building a lean team, running high-ticket cohorts, and leveraging attention into stable, long-term income.
If you’ve been waiting to go all in on your personal brand, this episode shows you what’s possible.

Timestamps:
00:00 Introduction
01:20 How Chris grew to 1M+ LinkedIn followers in 2 years
06:16 Choosing LinkedIn over Instagram and YouTube
10:35 The early experiments that validated his model
14:45 Selling his first agency and starting again
19:34 Building an audience without spending on ads
24:26 The structure behind his cohort business model
28:07 Why personal brand leads to better business opportunities
33:37 The content formats LinkedIn prioritizes today
38:12 How Chris structures his content team and systems
43:26 Lessons from growing a $10M business with no sales team
50:02 Advice for creators and entrepreneurs going pro

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Chris:
LinkedIn: https://www.linkedin.com/in/donnellychris
Instagram: https://www.instagram.com/chrisdonnellyofficial
YouTube: https://www.youtube.com/@chrisdonnellyofficial
Wake Up With Chris (Podcast): https://open.spotify.com/show/4sFHI1CMPuKWa1brhhY9RB

Featured in this episode:
Wake Up With Chris: https://www.youtube.com/@chrisdonnelly

In this episode, I sit down with Jay Clouse, founder of Creator Science and one of the top thinkers in the creator economy, to talk about how to build sustainable memberships, price high-ticket offers, and stay ahead of AI disruption.

We dig into Jay’s insights from 250+ creator interviews, the future of online courses, and how group coaching programs quietly outperform larger audiences.

Jay shares the onboarding system behind his high-retention membership, how he scaled his Lab community, and why trust, not attention, is the metric that matters most in 2024.

If you want to grow a stable, high-leverage creator business, this is a masterclass.

Timestamps:
00:00 Introduction
01:20 Why AI is going to disrupt course creators
03:42 Hyper-personalized learning vs static curriculum
07:11 What to build next if courses are dying
10:47 Rethinking memberships and peer-to-peer communities
17:21 Pricing for renewal instead of first-year sales
22:04 Why he removed the member cap
25:30 Objective criteria for curating communities
27:00 Who earns the most per follower
30:39 Done-for-you vs group coaching vs DIY
34:32 Building sticky products that actually retain
39:04 The onboarding system behind Jay’s community
46:57 Keeping members engaged after 6 months
50:54 Building habit loops and true community
54:20 Why in-person events are now a priority
58:03 Being authentic when you’re always “on”
01:00:53 Don’t optimize for attention—optimize for trust
01:02:28 Where to follow Jay

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Jay:
Website: https://www.creatorscience.com
Instagram: https://www.instagram.com/jayclouse
X: https://twitter.com/jayclouse
YouTube: https://www.youtube.com/@jay
Podcast: https://www.creatorscience.com/podcast

Featured in this episode:
Creator Science: https://www.creatorscience.com
The Lab: https://join.creatorscience.com
Kit: https://www.kit.com

In this episode, I sit down with Jefferson Fisher—trial lawyer, bestselling author, and communication expert with over 12 million followers—to map out a clear, balanced path to $10 million a year in revenue.

We dive into Jefferson’s wide range of business assets including his podcast, newsletter, book, speaking, AI product, and fast-growing membership.

Then we break down exactly what to prioritize, how to build the right team, and what he needs to stop doing to scale without burning out.

Whether you’re a fast-growing creator or a business owner looking for leverage and balance, this is a blueprint.

Timestamps:
00:00 Introduction
01:08 Jefferson’s growth from zero to 6M Instagram followers
03:22 Mapping all his revenue channels
06:08 His speaking fees, membership size, and podcast numbers
09:28 Balancing business growth with family time
13:24 The hidden cost of daily content creation
18:25 How batching could change Jefferson’s life
22:32 The power of speaking as leverage
25:31 Planning for $10M while staying present at home
30:34 The surprising value of Jefferson’s DMs
36:04 Why the membership is the biggest opportunity
42:17 Automating conversions with his newsletter
47:44 Building a team to scale
53:19 The role Jefferson should hire next
57:08 Balancing brand vision with freedom
01:04:11 Why we’re pausing the course idea (for now)
01:11:03 Wrapping with Jefferson’s biggest takeaways

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Jefferson:
Website: https://www.jeffersonfisher.com
Instagram: https://www.instagram.com/jefferson_fisher
X: https://twitter.com/jefferson_fishr
YouTube: https://www.youtube.com/@jeffersonfisher
The Next Conversation (book): https://www.jeffersonfisher.com/book

Featured in this episode:
The Next Conversation (book): https://www.thenextconversation.com
Jefferson Fisher: https://www.jeffersonfisher.com
Jefferson’s Instagram: https://www.instagram.com/jefferson_fisher
Civility (his company): https://www.jeffersonfisher.com
Kit: https://www.kit.com

In this episode, I sit down with Tim Grahl to map out how he broke through a 3-year business plateau and scaled his education company from $695K to over $2M.

We unpack how Tim made the leap by completely rebuilding his business model, delivering better outcomes for students, and building a variable-cost team that scales with revenue.

He also shares how he ran 600+ customer interviews, built a coaching program around accountability, and used YouTube and SparkLoop to drive steady growth.

If you’re stuck at a growth ceiling, this episode is a blueprint for getting unstuck.

Timestamps:
00:00 Introduction
01:13 Breaking through the $1M ceiling
03:12 Revenue history from 2021 to 2024
06:37 The wake-up call promotion
08:00 600 customer interviews in 18 months
12:24 The mindset shift that changed everything
13:03 Why Tim rebuilt the entire business model
17:55 Forecasts vs. goals
20:36 Profit margin and personal runway
23:15 Why most courses don’t deliver transformation
25:18 How Story Grid’s coaching model works
30:08 Team structure and mentor compensation
34:10 Pricing strategy and program design
35:18 Using SparkLoop and YouTube to grow leads
38:02 Tim’s content process and YouTube habits
43:07 The emotional dip before the breakthrough
47:18 Burnout, self-doubt, and freight train focus
51:22 Why building a team unlocked freedom
57:11 Hiring mindset and building lean
01:00:12 The path from 2M to 5M and beyond
01:03:40 The power of product-market fit

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Tim:
Website: https://www.storygrid.com
YouTube: https://www.youtube.com/@storygrid
X: https://x.com/storygrid
Tim’s latest book: https://www.storygrid.com/product/the-shithead

Featured in this episode:
Story Grid: https://www.storygrid.com
The Shithead (book): https://www.storygrid.com/product/the-shithead
SparkLoop: https://www.sparkloop.app
Kit: https://www.kit.com

In this episode, I sit down with Anne-Laure Le Cunff, neuroscientist, creator, and author of Tiny Experiments, to explore how mindful productivity and scientific thinking can unlock calm, sustainable growth.

We talk about how Anne-Laure built a $250K business while finishing her PhD, her process for designing mental health systems, and why most creators burn out by obsessing over goals.

She shares how tiny experiments, not big plans, led to her success—and why every creator should learn to reflect, quit intentionally, and listen to stress as a signal.

If you want to grow without burning out, this is a masterclass.

Timestamps:
00:00 Introduction
01:12 Why tiny experiments beat big goals
03:15 Action vs reflection for creator growth
06:05 Quitting YouTube—and why it was the right choice
10:16 Helping your team feel safe to fail
14:07 Designing your own experiment formula
19:13 Breaking the cycle of goal obsession
22:42 The “maximize brain” and how to avoid it
32:22 How Anne-Laure earned $250K working part time
38:00 The business flywheel hidden inside her $49 community
46:57 Building systems for mental health
53:20 Good stress vs bad stress
58:00 Her simple content repurposing system
01:00:49 Final advice for goal-setters

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Anne-Laure:
Website: https://www.nesslabs.com
Instagram: https://www.instagram.com/neuranne
X: https://x.com/neuranne
YouTube: https://www.youtube.com/@neuranne

Featured in this episode:
Tiny Experiments (book): https://nesslabs.com/book
Ness Labs: https://www.nestlabs.com
Kit: https://www.kit.com

In this episode, I sit down with Jefferson Fisher, a trial attorney turned content creator with 6 million Instagram followers, to break down how he built one of the fastest-growing personal brands on social media while running a thriving law firm.

We dive into Jefferson’s content strategy, how he holds attention in 3 seconds, and the exact process behind his viral car videos. Jefferson also shares why attention spans are shrinking, what most creators get wrong in their first 3 seconds, and how he turned daily 40-minute sessions into millions of views and a bestselling book.

If you want to build a magnetic personal brand while staying authentic, this is a masterclass.

Timestamps:
00:00 Introduction
01:10 Gaining 100,000 followers a day
03:30 How Jefferson built a viral content style
06:02 The first million-view video
09:10 The full content process from idea to post
12:30 How Jefferson hooks viewers in 3 seconds
15:18 The most important metric for content success
18:17 Building trust and impact with short form
22:01 Optimizing content structure and retention
25:46 How social content transformed Jefferson’s law practice
33:30 How his social presence influences legal cases
39:23 How Jefferson balances practice with content
42:21 Maintaining authenticity across all platforms
46:00 Inside Jefferson’s podcast strategy
53:44 Book launch lessons and viral drivers

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Jefferson:
Website: https://www.jeffersonfisher.com
Instagram: https://www.instagram.com/jefferson_fisher
X: https://twitter.com/jefferson_fishr
YouTube: https://www.youtube.com/@jeffersonfisher
The Next Conversation (book): https://www.jeffersonfisher.com/book

Featured in this episode:
The Next Conversation (book): https://www.jeffersonfisher.com/book
Kit: https://www.kit.com

In this episode, I sit down with Dan Martell—bestselling author of Buy Back Your Time and investor in over 50 companies—to break down the mindset and systems founders need to scale without burning out.

We dive into Dan’s Buyback Loop, his process for delegating and training a team, and how creators can turn a single piece of content into millions of impressions.

Dan also shares why most entrepreneurs hire in the wrong order, how to build systems that run without you, and how he’s using keynotes and content to grow his coaching and education business.

If you want more freedom while growing faster, this is a masterclass.

Timestamps:
00:00 Introduction
00:05 Why Dan went all in on content
03:32 From marketing department to media company
10:50 Dan’s 3-part Buyback Loop
14:30 How Dan offloads and trains his team
22:00 The Buyback Ladder: audit, transfer, fill
33:37 The Replacement Ladder (who to hire first)
42:51 How Dan makes money while offline
50:03 Behind Dan’s education and coaching business
53:44 Dan’s full media strategy
57:42 Final advice for creators going pro

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Dan:
Website: https://www.danmartell.com
Instagram: https://www.instagram.com/danmartell
X: https://twitter.com/danmartell
YouTube: https://www.youtube.com/@danmartell
Buy Back Your Time (book): https://www.buybackyourtime.com

Featured in this episode:
Buy Back Your Time (book): https://www.buybackyourtime.com
Kit: https://www.kit.com

#danmartell #buybackyourtime #businessgrowth