In this special Campfire Series episode, Brad Schell joins the podcast to tell us the story of SketchUp.

We hear about his experiences that led to creation of SketchUp, deep insights into building the @Last company culture and how it ultimately contributed to the product's success, his leadership philosophy and style, what he looked for when hiring, how they got funding, what they did differently than other CAD and 3d modeling packages available at the time, how they created a product that to this day—24 years later—continues to resonate so deeply with the hearts and minds of its users, how it got its name, and so much more.

To learn more about Brad Schell, see the full show notes with links, find more episodes, and find the past guests on the TRXL podcast please visit https://trxl.co

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