Corey Squire and Christopher Parsons join the podcast to talk about how knowledge platforms, culture shifts, and intentional frameworks can turn individual expertise into firm-wide intelligence. We explore the role of intranets, AI, onboarding, and the AIA’s Framework for Design Excellence—all aimed at embedding sustainability into everyday practice.

To learn more about Corey Squire and Christopher Parsons, see the full show notes with links at https://trxl.co/198

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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Episode Sponsor:

Knowledge Architecture

Knowledge Architecture builds knowledge management software for AEC firms. Our flagship software product is Synthesis, the leading Intranet + AI Search solution for AEC firms. Synthesis integrates with common industry software like Deltek, Unanet, Newforma, and OpenAsset. Founded in 2009, Knowledge Architecture is privately-held, employee-owned, and passionate about co-creating and sharing best practices to advance the state of knowledge management in the AEC industry. Learn more at https://www.knowledge-architecture.com/.

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Sign up to become a TRXL member.

• Free members get email notifications when new episodes are released and when new posts are published on TRXL.co
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Provide feedback for this episode at https://trxl.co/feedback

Phil Read and Harlan Brumm join the podcast to talk about the often-overlooked transition from technical expert to team leader, and how the AEC Acoustics Leadership Retreat was designed to support this journey. We explore the power of shared experience, vulnerability, and creating space for meaningful personal and professional growth in an industry that rarely provides resources for this critical career shift.

To learn more about Phil Read and Harlan Brumm, see the full show notes with links at https://trxl.co/197

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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Episode Sponsors:

AVAIL

AVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.com

Confluence Events & Podcast

Join AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.com

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Sign up to become a TRXL member.

• Free members get email notifications when new episodes are released and when new posts are published on TRXL.co
• Paid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXL

Provide feedback for this episode at https://trxl.co/feedback

Joseph Lucido joins the podcast to talk about the evolving role of community colleges in architectural education, emphasizing the need for equitable pathways, integration of technology, and preparing students for diverse career opportunities in architecture while addressing industry challenges and cultural shifts.

To learn more about Joseph Lucido, see the full show notes with links at https://trxl.co/196

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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AVAIL

AVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.com

Confluence Events & Podcast

Join AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.com

TRXL+ Membership

This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.

-----

Sign up to become a TRXL member.

• Free members get email notifications when new episodes are released and when new posts are published on TRXL.co
• Paid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXL

Provide feedback for this episode at https://trxl.co/feedback

Jesper Wallgren joins the podcast to talk about his journey from running a design studio in Sweden to building a focused software platform for multifamily residential planning called Finch. We explore the lessons learned from trying to do too much, the power of narrowing scope, how Finch integrates with tools like Rhino and Revit, and why letting architects break the rules is a feature—not a bug.

To learn more about Jesper Wallgren, see the full show notes with links at https://trxl.co/195

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

_____

AVAIL

AVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.com

Confluence Events & Podcast

Join AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.com

TRXL Leadership Edge

TRXL's AEC Leadership Edge newsletter delivers insights on architectural practice and technology for busy professionals. Each edition features analysis of podcast conversations, key takeaways for AEC leaders, and concise episode summaries.

Ready to gain your leadership edge? Join TRXL+ today and never miss an insight that could transform your practice.

-----

Sign up to become a TRXL member.

• Free members get email notifications when new episodes are released and when new posts are published on TRXL.co
• Paid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXL

Provide feedback for this episode at https://trxl.co/feedback

Ellen Bensky and Christopher Parsons join the podcast to talk about how Turner Fleischer built a digital twin of their practice. We get into what it means to intentionally work on the firm—not just in it—and how Turner Fleischer has operationalized innovation inside a service-based business.

Ellen shares how the firm protects time for internal research, why curiosity and empowerment are foundational to lasting change, and how knowledge management evolved into a strategic priority as the firm scaled from 60 to 250 people.

We dive into the tools, teams, and processes behind their KM system, how learning and teaching became part of the firm’s DNA, and how AI is being used not to replace people but to simplify and amplify expert knowledge.

Along the way, we unpack some of their most creative internal programs and reflect on the powerful role knowledge management plays not just inside the firm, but across the entire AEC community.

To learn more about Ellen Bensky and Christopher Parsons, see the full show notes with links at https://trxl.co/194

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

_____

Knowledge Architecture

Knowledge Architecture builds knowledge management software for AEC firms. Our flagship software product is Synthesis, the leading Intranet + AI Search solution for AEC firms. Synthesis integrates with common industry software like Deltek, Unanet, Newforma, and OpenAsset. Founded in 2009, Knowledge Architecture is privately-held, employee-owned, and passionate about co-creating and sharing best practices to advance the state of knowledge management in the AEC industry. Learn more at https://www.knowledge-architecture.com/.

-----

Sign up to become a TRXL member.

• Free members get email notifications when new episodes are released and when new posts are published on TRXL.co
• Paid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXL

Provide feedback for this episode at https://trxl.co/feedback

Darren Brooker joins the podcast to talk about how storytelling and visual communication, when used together, can transform the way ideas are received and acted upon. We discuss how architectural concepts are often misunderstood not because they’re bad ideas, but because they’re not communicated in a way that sticks. Darren explains why the key to influence lies in empathy, emotional engagement, and a deep understanding of how humans process information. Whether it’s helping decision-makers “see” the future, winning buy-in for a concept, or navigating the messy early stages of design, he shares lessons drawn from architecture, advertising, Pixar, and more.

To learn more about Darren Brooker, see the full show notes with links at https://trxl.co/193

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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AVAIL

AVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.com

Confluence Events & Podcast

Join AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.com

TRXL+ Membership

This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.

-----

Sign up to become a TRXL member.

• Free members get email notifications when new episodes are released and when new posts are published on TRXL.co
• Paid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXL

Provide feedback for this episode at https://trxl.co/feedback

Patrick Chopson and Eric Cesal join the podcast to talk about what an architecture practice could look like if it were designed around AI from day one. We discuss the limits of traditional workflows, how education is falling behind the pace of innovation, and why small, agile teams may be better positioned to lead the industry forward. This conversation goes beyond theory into the real-world application of AI in architectural practice, and what it will take for the profession to adapt.

To learn more about Patrick Chopson and Eric Cesal, see the full show notes with links at https://trxl.co/192

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

-----

TRXL Leadership Edge

TRXL's AEC Leadership Edge newsletter delivers insights on architectural practice and technology for busy professionals. Each edition features analysis of podcast conversations, key takeaways for AEC leaders, and concise episode summaries.

Ready to gain your leadership edge? Join TRXL+ today and never miss an insight that could transform your practice.

TRXL+ Membership

This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.

-----

Sign up to become a TRXL member.

• Free members get email notifications when new episodes are released and when new posts are published on TRXL.co
• Paid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXL

Provide feedback for this episode at https://trxl.co/feedback

Kyle Morck joins the podcast to talk about about the widespread misuse of marketing in the AEC industry. We unpack why firms rely on vanity metrics that don’t move the needle, how real marketing success comes from long-term relationship building, and why personal branding inside firms is just as critical as the firm’s brand itself. Whether you’re in a marketing role, a firm leader, or an individual looking to build visibility, this conversation offers practical insights for communicating with purpose and standing out in a noisy industry.

To learn more about Kyle Morck, see the full show notes with links at https://trxl.co/191

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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Episode Sponsors:

TRXL Leadership Edge

TRXL's AEC Leadership Edge newsletter delivers insights on architectural practice and technology for busy professionals. Each edition features analysis of podcast conversations, key takeaways for AEC leaders, and concise episode summaries.

Ready to gain your leadership edge? Join TRXL+ today and never miss an insight that could transform your practice.

TRXL+ Membership

This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.

-----

Sign up to become a TRXL member.

• Free members get email notifications when new episodes are released and when new posts are published on TRXL.co
• Paid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXL

Provide feedback for this episode at https://trxl.co/feedback

Christopher Parsons joins the podcast to talk about about the evolution of knowledge management (KM) in the AEC industry—from KM 1.0 (knowledge capture) to KM 2.0 (knowledge sharing), to KM 3.0 (knowledge in the flow of work). We explore how AI is catalyzing a shift toward real-time, firm-wide knowledge operations, and why success in this new era isn’t just about better tools—it’s about cultural, process, and operational change. Christopher shares the origin story of Knowledge Architecture, real examples of KM 3.0 in action, and why knowledge is now a team sport that requires clarity, community, and intentional communication to unlock its full value.

To learn more about Christopher Parsons, see the full show notes with links at https://trxl.co/190

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

Provide feedback for this episode at https://trxl.co/feedback

Milos Temerinski joins the podcast to talk about his massively popular YouTube channel Balkan Architect, his journey from architecture student to full-time content creator, and how YouTube became a global classroom for Revit and other architectural software. We also talk about the power of self-directed learning, the realities of working with complex BIM tools, and why video is quickly becoming the most effective medium for knowledge transfer in AEC.

To learn more about Milos Temerinski, see the full show notes with links at https://trxl.co/189

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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AVAIL

AVAIL's content management system (CMS) simplifies access to your firm's content in one easy-to-use platform. Search and access files from anywhere, create standards-compliant models, streamline documentation, and onboard new hires faster. Try AVAIL for free and request a demo at https://getavail.com

Confluence Events & Podcast

Join AEC industry technology leaders at Confluence, a series of in-person events and a podcast fostering conversations between firms and tech companies to support innovation. Learn more, explore upcoming events, and listen to podcast episodes at https://confluence.getavail.com

TRXL+ Membership

This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.

-----

Sign up to become a TRXL member.

• Free members get email notifications when new episodes are released and when new posts are published on TRXL.co
• Paid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXL

Provide feedback for this episode at https://trxl.co/feedback