Today we sit down with Brett McDermott for a myth-busting episode of Persistence Playbook that rewires how you think about affirmations. If you’re a regular listener, you know Brett doesn’t do fluff—he delivers frameworks that actually work.

This time, he breaks down why most affirmations fail—and how to make them stick.

If you’re new here, get ready to learn why “I am confident” might be hurting more than helping, and how to speak to yourself in a way your brain actually believes.

Key Takeaways

• Affirmations must be believable to work
• Anchor your words to action and emotion
• Use affirmations where resistance lives—not just in the mirror
• Repetition + imagery = rewiring