Some agents make a living from selling themselves online, but what value does it offer? We think that social media should instead be a platform for building community. Small businesses are the lifeblood of the community. And, using social media to advertise yourself exclusively could do more harm to your practice than good.

Building community can get your name places it wouldn’t get to otherwise. It could get you that organic interest from potential clients because people want to connect with agents with whom they can relate.

We recommend Facebook if you’re going to market with social media. The userbase for the site comprises of older people. Also, look into Tiktok because it is insanely popular these days. It’s easy to fall in the trap of focusing on gaining followers, however. Focus on what your goal is as an agent.

Show topics:

• Social Media Marketing
• Marketing a community
• Social media marketing ROI
• Best platform for social media marketing
• Buying followers
• Social media marketing in perspective
• Targeted advertising
• Search engine optimization (SEO)