It's time to stop trading time for money.

Over the course of the next three episodes, I'm going to teach you how to do Value-Based Pricing.

For this series, I have a special guest, Justin Michael, with me on the show. In this episode, we break down 5 steps to getting started with Value-Based Pricing. We take you behind the scenes on huge project we just finished.

Justin is a developer. We’ve been working together for half a year on different apps and features for the Community. Most recently, we completed seanwes talk: a completely custom chat system that’s a hybrid between real-time chat and long-time archivable content.

When I first approached Justin with this project, I didn’t know how much this would cost. I initially had a figure of $20,000 in mind. When Justin came back with a quote for nearly $50,000, I was a bit surprised—that is, until he explained.

Once I understood, I happily wired him the initial payment even though the quote was more than twice what I was anticipating.

What was it that made me spend $30,000 more than what I expected? That’s the power of Value-Based Pricing.

In the next three episodes, I’m going to break down this process for you. If you’ll lend me your ear and attention, it’ll be more valuable than any college course you ever took.