If you are working on opening a coworking space, the single most important step you can take to ensure your success is to determine very precisely the profile of your target member. If you do that, and then make all following decisions based on that profile, then you are set up for success.

If you already operate a coworking space, your target member has been tested. This is a great time to ask yourself:

Have you attracted your target member or sort of a mish-mash of profiles? Are you happy with your membership make-up? Or is this an opportunity to clarify your target member and re-enter the market with a crystal-clear offering and messaging? Is your target member as profitable as you need them to be to make your business sustainable?

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