Crime against women is on the rise, and it's something we all need to be aware of so we can protect ourselves. That's where today's guest, Joy Hoover, comes in.

With 13 years of experience as a safety activist, she and her husband, Phil, are leading a movement of humans who give a shit. From helping victims of human trafficking and domestic and sexual violence all the way to giving women tools to protect themselves while they are out.

Her biggest project is a new product that is coming out in Spring of 2023 - Liquid Lipstick. The lipstick features an airtight container with test strips to detect common date-rape drugs in drinks. It also has a button that connects through Bluetooth to the company's smartphone app, which will send alerts to trusted contacts and/or authorities.

Tune in to hear about Joy's background and what led her to this work, the work she has done to advocate for women's safety, and what to expect from Esoes Cosmetics.

Topics Discussed In This Episode:

1. Joy's back story of who is and what she's up to today

2. The stats regarding women's safety in the US

3. Why Joy and her husband decided to venture into safety work together

4. How Joy created Esoes Cosmetics

5. Highlighting the crime epidemic and changing it through Esoes Mission

Follow Joy:

Esoes Cosmetics Website- Pre Order Liquid Lipstick

Esoes Cosmetics Instagram

Follow Me:

She Doesn't Settle Podcast

The She Doesn't Settle Assessment

She Doesn't Settle Instagram

Personal Instagram