In this episode of “The Daily Author”, our guest Paul M. Caffrey is a renowned sales expert and founder of Ambitious Account Executives. He is also an international keynote speaker and co-author of The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition.

We discussed how sales professionals can enhance their communication skills by utilizing resources like Exactly What to Say and Crucial Conversations, which help navigate challenging conversations with confidence.

We cover listeners to visit workbeforethework.com for a free assessment to gauge their sales performance, providing a tool to help individuals identify areas for growth.

Please enjoy!

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