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What does it take to grow a business every single year, even through recession, mistakes and market shifts? In this episode, Kirsten Flory sits down with bestselling author, coach, and founder of The Massimo Group, Rod Santomassimo, to talk about sales, mindset, risk, failure, AI, social media and the real drivers behind sustainable growth.

From a painful (and hilarious) marketing typo that launched his coaching business...to doubling and tripling seven-figure incomes...Rod shares the frameworks that separate transactional operators from true business owners.

If you are building a small business, or thinking about it, this episode is packed with practical strategy and powerful mindset shifts.

Key Takeaways:

• Think like a business owner
• Failure is part of the formula
• Most people do social media wrong
• Answer these two questions: 1) Who do I serve? and 2) How do I serve them?
• The 3-Question sales framework

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