Doing Business Like a Woman Podcast

146. How the Power of New Connections Can Revitalize Your Business


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Do you pour your heart into your business, but find yourself thinking, “Why isn’t this working? What am I missing?”

In this episode of Doing Business Like a Woman, Melissa shares one of the most overlooked fundamentals of marketing: consistently bringing new people into your world. You’ll learn how to connect with a bigger audience, create easier sales, and make a wider impact.

Melissa shares:

  • What actually creates sales opportunities
  • The “dating energy” that keeps your business breathing
  • Four simple, repeatable ways to bring new people into your orbit
  • Why modern buyers want more presence, energy, and connection

  • By the end of this episode, you’ll be on your way to creating authentic connections without gimmicks or feeling like you need to turn into someone you’re not. You deserve marketing that feels sustainable and that feels like YOU.

    Timestamps:

    00:00 — Welcome & intention for the episode
    01:00 — Marketing fundamentals that actually matter
    03:00 — Why your energy is the magic behind every strategy
    05:00 — The real purpose of marketing is to create sales opportunities
    06:00 — Melissa’s 3-part marketing system
    08:00 — Signs you may not be bringing in enough new people
    10:00 — Why new people create fresh air in your business
    13:00 — Four simple structures for meeting new people
    17:00 — How social platforms push your content to new audiences and which content types matter most
    18:30 — How to get in front of other people’s audiences
    20:00 — How hosting events can build presence and proximity
    22:00 — The energy that makes this work being curiosity, generosity, and building trust
    24:00 — The results of doing this well brings a bigger audience, easier sales, and wider impact
    26:00 — An invitation for a free strategy consultation and private coaching support

    Stay Connected:

    📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt

    💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast

    🌐 Website: https://www.melissamkellogg.com/

    🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/

    📸 Instagram: https://www.instagram.com/melissa_m_kellogg/

    📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 

    Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.

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    Doing Business Like a Woman PodcastBy Melissa Kellogg Lueck

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