Video content, especially short form video (reels) is currently a super popular way to capture your audience's attention and is a great way to grow your brand, give value, and attract leads.

Reels can help extend the reach of your content because they are shorter, and much easier to consume by viewers because they see you in action, but in a shorter window of time. This increases your chances for increased engagement, visibility, and the likelihood of having someone binge your content.