The Engage For Good Podcast with Alli Murphy

147: Cause Marketing Faves for 2015, Predictions for 2016

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Today on Cause Talk Radio, Megan and Joe take a look back at our favorite cause marketing programs from 2015, and make a few predictions for 2016.

On the show we discuss:

  • Our favorite campaigns, which include H&R Block, Cheeky Home, Rosa’s Fresh Pizza, Doritos, Starbucks and Dave’s Killer Bread.
  • How cause businesses will flourish in the New Year - and how traditional businesses will pave the way for these new enterprises.
  • How product packaging will play a more important role in cause marketing in 2016.
  • How businesses will take bolder stands on controversial issues 2016.
  • The rise of company-lead cause marketing in 2015 and why we will see more of it in 2016 - and the peril it poses.
  • Is there a future for point-of-sale programs in 2016?
  • Our plans for CauseTalk Radio for 2016!

    • Notes & Links

    • The Five Most Important Cause Marketing Trends of 2015
    • Best Cause Marketing Posts of 2015
    • How H&R Block Uses Cause Marketing to Cultivate Tomorrow’s Clients
    • A Cheeky Way of Doing Good
    • Pay-it-Forward Pizza Feeds Homeless with Slices & Sticky Notes
    • Starbucks’ Race Together: Critics Should Wake Up and Smell the Courage
    • How an Ex-Con’s Bread Company Gave Rise to Second Chances for Others
    • Take That Critics: Consumers Like Donating at the Register
      • ...more
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