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You know those moments when you read or hear something and you're like OMG why have I never looked at this that way? That happened to me this morning. I was listening to Chris Harder's podcast For the Love of Money episode 290 with Joey Speers. Joey is a 21-year-old, GEN Z, a marketing genius and he talked about how far too often people focus on marketing WHAT they do but never talk about WHY they do it. And that if we want to grow our businesses and capture the younger up and coming markets we need to put more emphasis on the WHY. I talk all about my point of view on the WHY and it's important to your marketing.

https://www.instagram.com/joeyspeers/
https://fortheloveofmoney.com/episode290/

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