Shel Horowitz, known as the “Transformpreneur,” shows businesses how to profit by solving global problems. As a consultant, copywriter, and coauthor of Guerrilla Marketing to Heal the World, he helps companies grow through sustainability, fairness, and social responsibility. Shel proves that green practices can boost profits by lowering costs and driving innovation, sharing examples from small businesses to major corporations like Walmart, which doubled the market for organic food.

https://youtu.be/F2QRw3ecZ34

In this episode of Marketer of the Day, Shel reveals how businesses can turn purpose into profit by focusing on regenerative, not just sustainable, practices. He explains why the smartest entrepreneurs start with small, high-impact changes, how conscious choices create ripple effects, and how thinking differently about marketing, energy, and consumption can both save the planet and build stronger brands.

Quotes:

“All of us can make a difference, even if it starts with something as small as buying a fair-trade chocolate bar.”

“Going green isn’t just affordable; it can be the most profitable choice you make.”

“Sustainability means running in place. Regenerativity means making progress.”

“Impossible is not a fact; it’s an opinion. Impossible is temporary.”

Resources:

Visit Shel Horowitz’s Website

Connect with Shel Horowitz on LinkedIn

Subscribe to Shel Horowitz’s Newsletter

Read Shel Horowitz’s Personal Blog

Connect with Shel Horowitz on Facebook