Ibrahim Bashir leads Amplitude's analytics product team. With a background in engineering, he transitioned to product roles, working at Amazon on Kindle and Kindle Fire, Twitter on platform strategy, and Box on developer products. Now at Amplitude, he helps build better digital products. Kevin and Ibrahim discuss product leadership in B2B and how PMs can access more proxies for user research and stitch together insights from sales, solution consulting, and professional services. They discuss discovery vs. delivery mode when experimenting. How CSMs are valuable partners for insights. Why achieving product-market fit early is crucial, especially in the SMB space, and why asking the right questions and understanding context helps improve product strategy.

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