The Engage For Good Podcast with Alli Murphy

148: Brian Reich on the Power of Emoji Cause Marketing

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Today on Cause Talk Radio, Megan and Joe talk to Brian Reich, Director of Project Hive, the UN Refugee Agency’s innovation lab, about a new engagement campaign called Refugee Emojis. 

The goal of Refugee Emojis is to spark discussion among Americans around the daily struggles faced by refugees, while also establishing a fun and common language for people of all countries to connect around the needs of refugees.

On the show, Megan, Brian and Joe discuss:

  • How Brian, a longtime cause consultant and author of two books, got involved with Hive.
  • How Brian created a fast-moving, responsive team to battle American perceptions on refugees.
  • Why Hive isn’t interested in traditional metrics like “awareness.” They are driving engagement and donations to the issue and having a real impact.
  • Hive’s most recent campaigns involved Major League Baseball and the Pope’s visit to the United States. The goal is to bring the refugee issue to people where they are.
  • The goal behind Refugee Emojis: to give people a timely, fun and popular language to discuss refugee issues.
  • How companies are supporting the global refugee crisis and how they might support Refugee Emojis.
  • What Hive will be focusing on in 2016.

    • Links & Notes

    • Project Hive
    • WWF’s #EndangeredEmojis
    • Brian Reich on Twitter

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