When out and about, digital billboards are increasingly catching your attention. To hear more about the implementation of that technology, Justin and Matt spoke with Doug Muth and Zach Neugebauer, co-owners of Book Your Billboard, another South Dakota-based company. They talk about how they got started, why they went with digital billboards right away, the versatility of those displays, and how they work with customers and advertisers to make an impact.

• Book Your Billboard website: bookyourbillboard.com