The Daktronics Experience

Bill Hadsell, Daktronics product manager, to hear about advancements in Data Studio for live events and commercial applications, including baseball and how it provides another level of storytelling for our customers and their audiences.  

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To hear about how the American Association of Professional Baseball is working with DakClassroom to elevate their game-day productions, Justin and Matt sat down with AAPB Commissioner Josh Schaub. He talks about how the experience gained through the program is beneficial, how they are taking their games to broadcast and leaves us with some great advice for those looking to get into the sports industry.

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What makes college game day special? When it’s time to tee it up between the hedges, Alan Thomas, Senior Associate Athletic Director of Marketing and Revenue Strategy at the University of Georgia, has the inside information. He shares the importance of the fan experience at the Bulldogs’ live events, how they use their system and tools for maximum impact, and what’s coming next as the game-day experience evolves.

During our International Partner Conference, we caught up with GoMedia’s Abdelhak Kacimi and Daktronics sales representative Alain Castelbou to discuss how our companies work together and recent display installations in Morocco. Learn how these projects are enhancing sports venues and creating impactful fan experiences throughout the region.

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In this month's news recap episode of The Daktronics Experience Podcast, Justin Ochsner and Matt Anderson take a look at the projects, products and educational initiatives announced by Daktronics in July.

The discussion includes a massive 100-foot-wide LED display installed at Los Angeles Union Station, the introduction of the LiveWrx fan engagement platform for high school sports, a new display at the iconic Field of Dreams Ballpark, and an upcoming video display installation for Bowling Green State University.

The episode also covers Daktronics' new see-through LED window display technology as well as the impact of the 2026 High School Video Summit and the annual DakClassroom Student Showcase recognizing student achievement in live event production.

• Los Angeles Union Station Receives Massive LED Display

• Daktronics Introduces LiveWrx for High School Sports

• Field of Dreams Ballpark Adds Daktronics LED Display

• Bowling Green State University Upgrades Doyt Perry Stadium

• Daktronics Expands Digital Signage Portfolio with See-Through LED Window Display

• High School Video Summit Brings Together Educators, Students and Industry Experts

• DakClassroom Student Showcase Celebrates Student Creativity and Career-Ready Skills

Subscribe to The Daktronics Experience Podcast wherever you get your podcasts and visit Daktronics.com for the latest news, project highlights and industry insights.

To focus on our growth markets in the UK and surrounding European areas, we've expanded our team! Steffan Piolet is the newest team member based in the UK. In this episode, we talk with him about his background, focus areas for Daktronics and the challenges he's ready to tackle in his new role with the company.

To hear about a couple of new projects in Europe, Justin and Matt are joined by Markus Bucher, Sales Manager for Auviso, and Rolf Bauer, Region Manager for Daktronics. They talk about the latest Titlis Experience project in the heart of Switzerland and then Rolf dives into the details of The Whale project in Germany’s Hamburg Central Station.

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June was a busy month at Daktronics, and Justin Ochsner and Matt Anderson are back to break down the latest news and announcements from across the company. This month's recap spans transportation, sports technology, live events and industry recognition.

In this episode, we discuss:

We released Camino 8 and are working with customers to bring advanced data storytelling to their audiences. To dig a bit deeper into Camino and how it’s impacting customer workflows, we sat down with Yanier Figueras, Daktronics Software Designer. He shares insights into the operator experience, usability enhancements and product design decisions.

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The Seattle Mariners just upgraded their outfield video display to 11,300+ square feet and named it Mariners Fire TV. We sat down with their team of experts to hear all about it. Jeff Higgins, Mariners VP of Technology, and Ben Mertens, Mariners VP of Productions, Content and Creative Services, shared how they leverage the new display, integrated with multiple other displays around T-Mobile Park, to bring something unforgettable to their fan base on any given game day.

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