The Daktronics Experience

When the professional world interacts with students, everyone wins! Working to make this happen, Lior Kolton, Group Account Executive with the Milwaukee Bucks and Fiserv Forum, introduced Theatre Day in 2025 and is excited for the event’s second year coming up in April 2026. He joined us to tell us all the details and so much more.

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For this special edition of the podcast, we had Alicia Jeffreys join us for our Women In Sports Online Event. She's the Executive Vice President and Chief Marketing Officer of the Detroit Pistons and shares her oversight of multiple verticals, from content creation to brand strategy to social media to game presentation. She also digs into how she manages a diverse team, develops talent, fosters a collaborative work culture and demonstrates effective leadership through times of change.

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If you love college football, you're going to love this quick road trip with Justin and Matt as they take you to every stadium featuring Daktronics technology and event support this bowl season! From Atlanta and Miami to Texas and California, Daktronics is powering the biggest moments in college football. 

Discover the story behind Plastic Arts Signs as Justin and Matt talk with the company’s General Manager, Al Jakobi. He shares the company’s journey from 1969 to the present, including evolving with the technology from neon signs to today’s cutting-edge digital displays. Hear about their recent success at the Sign Design Contest and about the Pen Air Credit Union project that’s turning heads. 

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Hear from a seasoned production specialist and his experience of 20+ years in live event production as Justin and Matt sit down with Francisco Castillo. He’s worked with the champion LA Dodgers, the Intuit Dome’s double-sided Halo display for the LA Clippers, and so many more amazing teams and venues. He dives into the challenges and excitement of directing major sports and entertainment events. Tune in for stories, lessons and advice from one of the industry’s most versatile professionals. 

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Join Justin and Matt as they look back on a big month for Daktronics. From the University of Richmond upgrading the Robins Center with a new display system and Park Outdoor celebrating its 50th digital billboard, to an upcoming Women in Sports event and Dak Prescott’s gift transforming Haughton High School, there’s plenty to cover. We also recap the three podcast episodes released in November, featuring insights on game presentation, DakClassroom and major display upgrades.

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Matt and Justin sit down with Mary Rathburn, Assistant AD for Marketing and Fan Engagement at Elon University, and Patrick Cunningham, Director of Live Broadcast Production for Elon Sports Vision. to take you behind the scenes of how a mid-major athletic department runs a broadcast operation, video board show and fan experience strategy all at once, and often from the same control room. From student-run productions to viral in-game moments, this episode is a deep dive into what it really takes to produce a modern college athletics experience.

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In this episode, we’re joined by Lucas Dahlberg, Game Presentation talent and student at the University of St. Thomas. Lucas shares how his journey began with running a high school video board and quickly grew into building full game-day productions, leading student crews, and now working hands-on in a brand-new D1 facility.

He talks through his progression from Elk River High School to St. Thomas, what it was like opening a brand-new arena, and how he landed a role with the Minnesota Wild… all before finishing his first year of college.

Lucas also breaks down how he builds shows using Daktronics tools like Show Control, what he’s learned from watching productions at every level, and why giving students access and ownership is so important for growing the industry.

Whether you're in athletics, production, or just love hearing about passionate young talent in sports, Lucas’s story is a great look at the next generation of game-day creators.

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To hear all about connecting with students at the high school level for video production, we spoke with Kyle Sydow, Daktronics High School Park and Rec Market Manager. He dives into DakClassroom, what it is and does, and what it provides for students and their communities. We also cover how this solution impacts high schools, colleges and even the professional levels of sports. 

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Join Justin and Matt as they look back on a big month for Daktronics! From the excitement of our annual Sales Expo and the record-setting installation at Oklahoma Softball, now home to the largest video board in all of college softball, to a full month focused on our Services team, there was plenty to cover. The duo also recaps the five podcast episodes released in October, featuring conversations with members of our Services group from across the U.S. and around the world.

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