Scott Stratten, NACS Show 2018 keynote speaker and the author of numerous books on marketing and branding, talks about defining and redefining your brand to make your company stand out from the crowd. Hosted by: Jeff Lenard, Vice President of Strategic Industry Initiatives, NACS and Stephanie Sikorski, Vice President, Marketing, NACS

Scott Stratten, NACS Show 2018 keynote speaker and the author of numerous books on marketing and branding, talks about defining and redefining your brand to make your company stand out from the crowd. Hosted by: Jeff Lenard, Vice President of Strategic Industry Initiatives, NACS and Stephanie Sikorski, Vice President, Marketing, NACS

#148 Stop Spending So Much Time Marketing Your Brand

Whether it's for food, fuel, drinks or snacks — about half of the U.S. population is at a convenience store every day.  We sell 80% of the country's fuel and we are 4% of the total U.S. economy. We'll talk about what we see at stores — and what the future may hold — as long as it's convenient.

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Whether it's for food, fuel, drinks or snacks — about half of the U.S. population is at a convenience store every day. We sell 80% of the country's fuel and we are 4% of the total U.S. economy. We'll talk about what we see at stores — and what the future may hold — as long as it's convenient.

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#148 Stop Spending So Much Time Marketing Your Brand

#148 Stop Spending So Much Time Marketing Your Brand

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