Nation! thank you for being a part of this platform that brings helpful information about our industry. The Scaling UP! Nation! is growing every day. That's because of you. And because we have an impressive following, we can attract guests to interview on this show.  

Our Guest today is Charles Fishman, an award-winning, best-selling author who has written dozens of books like The Wal-Mart Effect and One Giant Leap. Today he and I talk about one of my favorite books, The Big Thirst. In The Big Thirst, Charles Fishman does an incredible job explaining presenting the facts about our odd relationship with water where we need it and love it but our world doesn’t respect it. This is a read I would recommend to anybody in our industry. Please enjoy my interview with Charles Fishman.  

 

Timestamps:

Charles' background [05:35]

Inspiration behind The Big Thirst [14:40]

What has the impact of The Big Thirst book been? [20:12]

Lessons learned in Las Vegas [29:07]

What are some of the easy things anyone can do to make a difference? [34:04]

Research on waterborne pathogens [39:53]

Important topics to be addressed in the upcoming election when it comes to water [42:38]

 

Quotes:

"Good reporting will save you when good writing won't."  

"Most people will be astonished at how much water they use".  

"Water does not respond to wishful thinking. You have to figure out what your problems are, and then you have to fix them". 

 

Connect with Charles Fishman:

LinkedIn: in/charles-fishman-a8071420

 

Books Mentioned:

The Big Thirst by Charles Fishman

The Wal-Mart Effect by Charles Fishman

A Curious Mind by Charles Fishman & Brian Grazer

One Giant Leap by Charles Fishman