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In this episode, Kirsten Flory dives into the hard truth that many businesses don't survive - and more importantly, why. While external factors can play a role, most business failures come down to three key areas: cash flow, market demand, and management. The good news? Two of those are fully within your control.

Kirsten shares real-world insights on how poor financial decisions, lack of planning, and ignoring market shifts can quietly put your business at risk. She also offers practical strategies to help you stay ahead, maintain control, and build a resilient business that can weather uncertainty.

If you want to avoid becoming part of the failure statistics, this is an episode you can't afford to miss.

Key Takeaways:

• Cash Flow is King: without consistent cash flow, even profitable businesses can fail.
• Don't Overspend Early: Focus on function over aesthetics when launching or growing your business
• Every Expense Matters: Even small costs (like "ketchup-level" decisions) can impact profitability.
• Market Demand Shifts - Pay Attention: your customers, products, and delivery methods must evolve over time.
• Your Business Plan Isn't Static: Revisit and adjust it regularly - don't let it collect dust.
• Management Matters: Organization, financial visibility, and leadership are critical to survival.
• Track Everything: Know Your Numbers - cash in, cash out, pipeline, and projections.
• Prepare for the Worst: Scenario planning helps you pivot before it's too late.
• Act Early: The sooner you address challenges, the more options you have.

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