On this episode of The Leadership Locker, Rich talks with writer and personal branding expert Kristi Dosh about the NCAA’s new policy that allows student athletes to monetize their brand. Listen in as Rich and Kristi discuss how this new policy affects student athletes, colleges, and small businesses.

Kristi Dosh is a professional writer, speaker, sports business analyst, attorney and author who founded Guide My Brand in 2015, a boutique publicity firm representing entrepreneurs and authors. As a sports business reporter/analyst, she has reported on everything from collective bargaining to endorsements to the finances of pro and intercollegiate athletics for outlets such as ESPN, Forbes, Golf Digest, SportsBusiness Journal, Campus Insiders, Bleacher Report, SB Nation, The Motley Fool, Comcast Sports Southeast and more. Kristi is also a consultant with College Sports Solutions, a collegiate athletics consulting firm.

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Personal Branding | Rich Cardona Media

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• 00:19 – Introduction
• 05:27 – NCAA and the new NIL policy
• 08:24 – How the new policy affects student athletes
• 10:14 – How the new policy affects colleges and NCAA
• 12:58 – How the new policy may affect small businesses
• 14:53 – Athletes and personal branding
• 20:26 – The pressure for student athletes to monetize their brand
• 23:42 – The types of content student athletes can create
• 26:48 – Why students need to careful when monetizing their brand
• 31:04 – How businesses should approach student athletes
• 36:10 – Big deals and current trends
• 41:01 – The potential distraction of student athletes monetizing their brands
• 43:20 – Where to find Kristi online
• 44:23 – Rich’s closing remarks

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Influencer by Brittany Hennessy

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How to connect with Kristi:

Website

LinkedIn

Twitter

Facebook

Instagram

Pinterest

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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