Roger Swanger loves to be outdoors. He’s always up for some hunting, or fishing, or camping. He found that becoming a member at Ducks Unlimited allowed him to find others with similar interests who also happened to also be businesspeople in the community. To strengthen the relationships with some of his clients, he’s even been known to take them clay shooting and to other outside activities.

In this episode, Roger and I talk about how it’s so much easier to connect with others if you’re just yourself. This also gives you confidence, which is what a client wants. It’s important to not only know what you can do, but maybe more importantly, what you can’t do. As Roger says, “Trying to be all things to all people is not a recipe for success and can bring you some disappointment.”