The big question is: Should I be a generalist or a specialist? That’s one of the most common questions I get. It applies to every creative industry: games, film, design. This is something you should relate to: Should you niche to a specific subject or should you raise your hand to every job that comes along because you’re a generalist?

By specializing, the advantage right away is that you’re in a much smaller sandbox. The goal here is to become the go-to person, on your client’s rolodex, or for your city -- or the entire world. The more specialized you are, the more you can command the fees you deserve. You’re also making a successful brand out of your name.

At the same time, it’s better to start out as a generalist and evolve into a specialist overtime. By having the understanding of all other areas, it’s more about understanding the pipeline: Where your work is coming from and where it’s going.

In this Episode, Allan McKay talks about the difference between being a generalist and a specialist, the importance of knowing your place in the pipeline, of finding your niche and building your brand.

For more show notes, visit www.allanmckay.com/149/.